News 2025 Financial Report

[giantroo]

North Melbourne records 14th consecutive profit

North Melbourne has recorded a 14th consecutive profit for the 2025 financial year

www.nmfc.com.au

North Melbourne has recorded a 14th consecutive profit for the 2025 financial year.

The club achieved consolidated operating profit of $588,761. The overall net profit was $34,465 for the financial year ending October 31.

Total revenue increased 9.7% from $53.4m in 2024 to $58.6m in 2025. Net assets of the club are $19.2m, the same as in 2024.

The positive financial result comes fresh off the club’s record-breaking back-to-back AFLW premiership triumph last weekend.

The club reached a membership record, with 56,283 members signing on while the club’s average Marvel Stadium home game attendance of 31,040 was slightly up on 2024.

The club’s marquee Good Friday SuperClash attracted a crowd of 46,373, the third consecutive year the match has been a sell-out.

Year one of the club’s Western Australia agreement to play two home games in the state was a success. A sold-out crowd of 12,751 at Hands Oval in Bunbury witnessed the club’s round-13 win over West Coast and the club’s round-14 fixture against Fremantle attracted a crowd of 31,408 at Optus Stadium.

Long-standing club partner Mazda extended their iconic partnership for a further three years, extending one of the longest-running sponsorships in Australian sport. Their support extends until the end of 2028 as co-major partner of the AFL and AFLW teams.

“A 14th straight profit is a testament to the loyalty of our members and supporters. Our community continue to turn up to games, purchase memberships and support the club with great passion,” North Melbourne chief executive Jen Watt said.

“We are in a healthy position commercially thanks to the continued support from our long-time partner Mazda, along with the additions of new partners Intrepid Travel, CHiQ, 13cabs and apparel partner Kookaburra.

“These successes from a financial and commercial perspective are a fantastic springboard as we turn our focus to 2026.

“Next year we will bring two AFL home games back to our Melbourne heartland, increasing our total home matches at Marvel Stadium to nine across the AFL season.”

The club’s Annual General Meeting will be held at 6pm on Thursday, December 11, 2025.

 

[Hojuman]

This must $hit the powerbrokers at HQ.

All clubs put their's out yet GR ?

 

[spicerFanClub]

Not great results but a profit is a profit. At a glance looks like a c. $1.6m reduction in sponsorship/sales hurt but given the host of new sponsors next year you'd think we'd jump back up. Sale of something called Kangatech buoyed us to get us in the black.

 

[DunderHead]

Not great results but a profit is a profit. At a glance looks like a c. $1.6m reduction in sponsorship/sales hurt but given the host of new sponsors next year you'd think we'd jump back up. Sale of something called Kangatech buoyed us to get us in the black.

Increased revenue of 10% is good, I would have thought.

 

[kool kangas]

Not great results but a profit is a profit. At a glance looks like a c. $1.6m reduction in sponsorship/sales hurt but given the host of new sponsors next year you'd think we'd jump back up. Sale of something called Kangatech buoyed us to get us in the black.

Any profit is good. At least we are not going backwards...

 

[Val Keating]

This must $hit the powerbrokers at HQ.

All clubs put their's out yet GR ?

Nah, they’d be stoked about North selling games to WA to shut them up a bit about Victorian bias and travel.

 

[giantroo]

This must $hit the powerbrokers at HQ.

All clubs put their's out yet GR ?

https://resources.melbournefc.com.au/aflc-melb/document/2025/11/28/baa6087e-238c-42cf-b873-3b8494109c97/Melbourne-Football-Club-2025-Financial-Report.pdf

Western Bulldogs 2025 Financial Result

The Club has delivered an underlying operating profit for the 2025 financial year.

www.westernbulldogs.com.au

2025 Financial Result

The official AFL website of the Hawthorn Football Club

www.hawthornfc.com.au

Geelong Cats 2025 Financial Result

The Geelong Football Club has announced its 2025 financial year results

www.geelongcats.com.au

St Kilda Football Club 2025 Financial Results

St Kilda Football Club has reported an operating profit of $2,781,945 for the financial year ending 31 October 2025.

www.saints.com.au

Carlton announces 2025 financial result

The Carlton Football Club has released its 2025 Annual Report.

www.carltonfc.com.au

Essendon Football Club – 2025 Financial Result

The Essendon Football Club today announced its 2025 Annual Report, confirming it has maintained its position of profitability, reporting an operating profit of $0.50 million for the year ending October 31, 2025.

www.essendonfc.com.au

Official AFL Website of the Collingwood Football Club

The official AFL website of the Collingwood Football Club

www.collingwoodfc.com.au

 

[spicerFanClub]

Increased revenue of 10% is good, I would have thought.

Definitely not a bad thing. "Not bad but not great" might have been a better description by me. 10% revenue increase is great but offset by costs / loses in other areas or we'd have made a few million. I think we're probably poised for a bumper year next year though given new sponsors, new merch supplier, and we better understand the potential extra benefits for the WA deal. Will need membership numbers to hold though.

Also to turn even a small profit when we've been so poorly performing in the mens segment for so long should be commended.

I do feel they're missing a trick by not having some sort of premium member tier for AFLW.

 

[DunderHead]

Definitely not a bad thing. "Not bad but not great" might have been a better description by me. 10% revenue increase is great but offset by costs / loses in other areas or we'd have made a few million. I think we're probably poised for a bumper year next year though given new sponsors, new merch supplier, and we better understand the potential extra benefits for the WA deal. Will need membership numbers to hold though.

Also to turn even a small profit when we've been so poorly performing in the mens segment for so long should be commended.

I do feel they're missing a trick by not having some sort of premium member tier for AFLW.

I think you’ll find if they have more money, they will spend more money. So our profit will always be minimal.

For instance, outside of any football spending - I think we would/could spend spend a lot more money on marketing and media. I suspect we are running light on in these areas and are happy to beef things up when there is more to sell (ie better performances and hilights)

 

[Luke72]

https://resources.melbournefc.com.au/aflc-melb/document/2025/11/28/baa6087e-238c-42cf-b873-3b8494109c97/Melbourne-Football-Club-2025-Financial-Report.pdf

Western Bulldogs 2025 Financial Result

The Club has delivered an underlying operating profit for the 2025 financial year.

www.westernbulldogs.com.au

2025 Financial Result

The official AFL website of the Hawthorn Football Club

www.hawthornfc.com.au

Geelong Cats 2025 Financial Result

The Geelong Football Club has announced its 2025 financial year results

www.geelongcats.com.au

St Kilda Football Club 2025 Financial Results

St Kilda Football Club has reported an operating profit of $2,781,945 for the financial year ending 31 October 2025.

www.saints.com.au

Carlton announces 2025 financial result

The Carlton Football Club has released its 2025 Annual Report.

www.carltonfc.com.au

Essendon Football Club – 2025 Financial Result

The Essendon Football Club today announced its 2025 Annual Report, confirming it has maintained its position of profitability, reporting an operating profit of $0.50 million for the year ending October 31, 2025.

www.essendonfc.com.au

Official AFL Website of the Collingwood Football Club

The official AFL website of the Collingwood Football Club

www.collingwoodfc.com.au

Anyone want to make a Steffi?

 

[FlyHigh18]

Nice!!!

Anyone read the whole thing?
Curious to know why only $500k profit if revenue went up $5m. What we spend on if assets stayed the same?

 

[big_e]

Nice!!!

Anyone read the whole thing?
Curious to know why only $500k profit if revenue went up $5m. What we spend on if assets stayed the same?

 

[Onihr]

Revenue up by almost $4m. Extra funding from AFL, and increase in gate receipts are the main drivers, both offset in part by lower sales and sponsorship.
- just on the gate receipts, it more than doubled, i didn’t think the WA move would have that impact, and nothing else comes to mind that would drive it to increase by so much.

essentially all of that increase was then spent on the football department.

Therefore no real change in profit year on year.

Cash looks well managed, a little less in the bank than last year, but just looks to be timing issues with payables and receivables. Well done CFO on finance dept.

Mentions of possible exposure of claims by Phil K, and by Max Rooke.

Interesting one is looking at player contracts exposures in future. Longer than five years is $1.2m. Was $0.8m last year. Potentially dots could be joined.

 

[year of the roo]

Interesting one is looking at player contracts exposures in future. Longer than five years is $1.2m. Was $0.8m last year. Potentially dots could be joined.

This is just the signing of X and LDU, right? Harry is the only other one on 5+ but that was signed in 2024

 

[Chip Scab1]

Increased revenue of 10% is good, I would have thought.

It is, but no increase to the asset base is a bit strange!? We also had to uptick our amortisation (+86k YoY) on Arden St facility in order to make an Operating Profit.

I'm all for creative accounting but this is a bit ridiculous.

 

[Onihr]

This is just the signing of X and LDU, right? Harry is the only other one on 5+ but that was signed in 2024

Every chance. I was planning to look back through the contracts thread later to try and figure it out…

 

[Dinkers]

I made a similar profit in 2025, go me and us !!

 

[Wrangeroos]

EBITDA $1.37m (up 800k from $1.29m)

Cash down $1.4m coincides with prepaid 2026 sponsorship income being down $1.2m - Assume Tassie dropping off and Mazda reduced deal along with new agreements means 13cabs and CHiQ haven't yet made a significant cash contribution.

The net operating cash flow loss of $1.25m is a concern. Partly explained by prepaid sponsorship above. No paying out Clarko or Rawlings this year.

Meh it's a profit, but any accountant can fudge a number to get it a bees dick above a loss.

 

[Merlin007]

Not great results but a profit is a profit. At a glance looks like a c. $1.6m reduction in sponsorship/sales hurt but given the host of new sponsors next year you'd think we'd jump back up. Sale of something called Kangatech buoyed us to get us in the black.

Kangatech is a strength measuring machine developed by Steve Saunders when he was North's head of S & C. The club put up the money to commercialise it (I think).

Anyway, my completely uninformed opinion is we did well to get some money back - not sure whether there was any profit on the deal?

 

[Merlin007]

Definitely not a bad thing. "Not bad but not great" might have been a better description by me. 10% revenue increase is great but offset by costs / loses in other areas or we'd have made a few million. I think we're probably poised for a bumper year next year though given new sponsors, new merch supplier, and we better understand the potential extra benefits for the WA deal. Will need membership numbers to hold though.

Also to turn even a small profit when we've been so poorly performing in the mens segment for so long should be commended.

I do feel they're missing a trick by not having some sort of premium member tier for AFLW.

I don't disagree, but to have a premium membership we'd have to offer a premium experience.

If we played at marvel, all good, but there's not much that's premium when you're sitting in the dust under the gum trees at Arden Street

 

[spicerFanClub]

I don't disagree, but to have a premium membership we'd have to offer a premium experience.

If we played at marvel, all good, but there's not much that's premium when you're sitting in the dust under the gum trees at Arden Street

Fair comment. Premium would be relative, doesn't need to be the private members bar of the mens but give me a cheap marquee in a roped off VIP area at Arden + a chance at buying grand final / finals reserve seats and you could get more cash from enough people you'd think.

 

[Onihr]

This is just the signing of X and LDU, right? Harry is the only other one on 5+ but that was signed in 2024

By my calculations....

Front Loading Contracts

Sheez was the only one beyond 5 years at the end of last season. He had six years left. So the $800k reported last year would represent the last year of his contract.

X and LDU each signed beyond 5 years at the end of this season. X has 6 left and LDU 7. Therefore the $1.2mrepresents the last year of X and last two of LDU - on average those three years will be $400k each.

So as you would hope, a fair bit of front loading on those contracts.

Averages

$17.7m committed for next season across 41 players. On average we are paying players $430k for next season.

In total, we now have total commitments of $45M across 41 players, who are collectively contracted for 85 seasons, Therefore we are committed to paying our players $530k per season.

I'm not sure what the salary cap is (and planned to be) ATM, so not sure how much headroom that brings.

 

[year of the roo]

LDU and X on peanuts in their final years. Basically an average afl wage come 2030s.