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Good to see choco so concerned and jealous about our club.Choco takes aim at Crows
2:51:46 PM Wed 14 December, 2005
Alan Shiell
Sportal for afl.com.au
Port Adelaide coach Mark Williams has had a dig at local rival Adelaide and its reporting of a million-dollar profit again this year.
Asked after training on Wednesday how he reacted to 'the Crows being labelled the No. 1 team in town now', Williams said: "Well, they certainly are as far as making money. They just have to turn up - it's like selling Coke, I'd reckon. They make a million dollars every year.
"For us, we have to work hard from our marketing department, our sponsorship department - everyone has to work. And they really achieve what they get. It's a difficult task for us. It filters all the way down through the football department.
"Obviously we don't have the money that the Crows have to just go and spend - a shotgun approach on anything that they think might be good. We have to kind of pick the eyes out of it and that's why we sent those people (assistant coach Phil Walsh and fitness coach Darren Burgess) overseas to be able to do that and come back with the best stuff.
"We feel we've done a fine job over the last years and we're very keen to be cutting edge, we're very keen to stay ahead of the field and we've got a few things up our sleeve that we're looking forward to implement into what we do both on the field and off the field that will make us better than what we were."
Port last week announced a consolidated loss of $514,723 for the year before a $220,000 sub-licence payment to the SANFL.
Adelaide this week announced an operating surplus of $1,068,723 for 2005 after paying the SANFL $450,000 as part of the club's sub-licence agreement.
Williams said he had noted that 'a lot of teams are picking up on what we've done over the last few years'.
"We've certainly selected our leaders on the players' voting and there's been lots of that going on," he said. "Teams like Sydney and St Kilda are having a rotation of their captaincy … there's a whole variety of different ways of doing it these days.
"We feel like we're in the forefront of that and with a lot of things that have been happening. When you are at the top of the tree, a lot of people copy a lot of things you've done.
"We feel like we have to take a march ahead again. Our assistant coach Phil Walsh went to America and spent time with the New York Giants and a few other gridiron teams, plus ice hockey and college basketball.
"And our fitness man, Darren Burgess, went to England and spent time with West Ham, Liverpool and Fulham. And we've also had (development coach) Brenton Sanderson just come back from three weeks in America.
"So we've had some great input from variety of preparation to video analysis to just skill development and the leadership programs they do. We're getting that altogether. We're getting some great things out of it and we want to make sure we're providing the players with the best opportunities and our club with the best resources to make sure we stay at the top of the tree."







oops last time I read an Advertiser Alan Shiell was still writing for them