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No doubt the most disappointing aspect ten years in is the lack of growth in crowds at the Showgrounds.
As a regular attendee my observation is that there seems to be a hardcore of about 8,000 Giants fans at each game with the total attendance dependent on the opposition club.
The Swans have averaged over 30K for most of this century.
The Giants will be fine long term no matter how slow they grow.
They are already raising up to $20million in their own revenue and the extra ~$10M they get from the AFL is a drop in the ocean to AFL revenues.
In 2030 they'll be a 20 year old club and probably have a metro running to their stadium.