What do we think of this song? Like it or loath it? Is it selling because it has swear words in it (censored out on radio and TV of course) or do people really like the tune?
IT seems a lot of swearing can still go a long way.
Bitter hip-hop track F... It (I Don't Want You Back) has been the biggest pop single in Australia, possibly the world, this year.
It has topped the Australian charts for three consecutive weeks.
It also sat at number one for seven weeks in the United States. Last week, it debuted at number one in Britain.
With expletives, including the F-word uttered a blush-inducing 20 times during the course of the song, it blends its invective with the feel of a radio-friendly urban ballad.
Triple M Adelaide's Music Director Jaime Chaux said the single's bulging sales were mainly due to the novelty of its vengeful lyrics.
"I don't think there's ever been anything that's ever been that blunt," he said. "Over the years songs about love gone wrong, like REM's The One I Love, have always left a little room for interpretation but there's none of that here.
"When we got the single at the station and heard it for the first time we all said 'my God, this is going to be huge', because of that novelty value."
F... It's New York-based creator Eamon Doyle said the blunt bitterness of the track, a rebuke to a two-timing lover, had also been a factor.
"It's a truthful song," the 20-year-old told The Advertiser. "It's something that everyone wants to say but no one has had the balls to say it, certainly not vocally in music."
The impact of the song has not been affected by the heavy edits applied to radio versions, with cursing either cut completely (the ultra-clean version) or partly (the clean version).
"People know what the song says but, on radio you've got to keep it clean for the kids," said Doyle.
"Apparently in Sweden they're playing the version with the cursing in it, which is great."
While F... It's novelty is unquestioned, few pundits have given Doyle much chance of being anymore than a flash in the commercial pan.
"He has to be very careful about his next single, otherwise he'll be another Young MC, another Vanilla Ice, or more recently The Androids," Chaux said.
"There's only so much novelty people can take."
Naturally, Doyle disagreed.
"I want to last like Frank Sinatra did," he said.
"A long time."
IT seems a lot of swearing can still go a long way.
Bitter hip-hop track F... It (I Don't Want You Back) has been the biggest pop single in Australia, possibly the world, this year.
It has topped the Australian charts for three consecutive weeks.
It also sat at number one for seven weeks in the United States. Last week, it debuted at number one in Britain.
With expletives, including the F-word uttered a blush-inducing 20 times during the course of the song, it blends its invective with the feel of a radio-friendly urban ballad.
Triple M Adelaide's Music Director Jaime Chaux said the single's bulging sales were mainly due to the novelty of its vengeful lyrics.
"I don't think there's ever been anything that's ever been that blunt," he said. "Over the years songs about love gone wrong, like REM's The One I Love, have always left a little room for interpretation but there's none of that here.
"When we got the single at the station and heard it for the first time we all said 'my God, this is going to be huge', because of that novelty value."
F... It's New York-based creator Eamon Doyle said the blunt bitterness of the track, a rebuke to a two-timing lover, had also been a factor.
"It's a truthful song," the 20-year-old told The Advertiser. "It's something that everyone wants to say but no one has had the balls to say it, certainly not vocally in music."
The impact of the song has not been affected by the heavy edits applied to radio versions, with cursing either cut completely (the ultra-clean version) or partly (the clean version).
"People know what the song says but, on radio you've got to keep it clean for the kids," said Doyle.
"Apparently in Sweden they're playing the version with the cursing in it, which is great."
While F... It's novelty is unquestioned, few pundits have given Doyle much chance of being anymore than a flash in the commercial pan.
"He has to be very careful about his next single, otherwise he'll be another Young MC, another Vanilla Ice, or more recently The Androids," Chaux said.
"There's only so much novelty people can take."
Naturally, Doyle disagreed.
"I want to last like Frank Sinatra did," he said.
"A long time."



