Ned_Flanders
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- Aug 22, 2009
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It might get mostly fox games in Melbourne but those games can & do get shown on FTA interstate.
So it’s a national audience.
A massive population of Aussies know what & where Etihad Stadium is
It's eyeballs and repetition however.
For a consumer good like phone or insurance or banking or airlines I get it, it's a no brainer as they are selling throughout the year and to a big proportion of the local market
How many Marvel movies each year are there? How many weeks each year is a marvel movie showing? How many people will have more awareness of a specific marvel movie AFTER this move for each film for eight years?
If this was a one of, tied to a specific launch window, I wouldn't be blinking. But for eight years, that's a lot of marketing dollars being spent when no Marvel movies or TV shows are being flogged