Yep, being a club that was used to regularly winning flags over their history, the fact that they have only won one flag since 1992 would be grating on them.Years of lack of success maybe. They need to change something.
Hobart having won only one since 1990 is pretty similar. The reality is, neither club are the power they once were. Hobart were very fortunate to be in the wrong place at the right time to secure Alex Gilmour or likely the Tigers would be out of business by now.
North's ego is what's keeping them in the TSL ("played TFL/TSL since 1895", "won 28 premierships", "had "x" number of players drafted" yadi-ya-diya).
Reality is, their glory days are well behind them, their days of having a huge following are long gone as they have abandoned them in droves for years (as they have most clubs) and they simply aren't able to keep up at TSL level any longer.