Media TiFmedia Presents... Brand: A User Guide to Sweet FA Aesthetics

[TheInjuryFactory]

TiFmedia Presents... Brand.
A Guide to Sweet FA Aesthetics

In my humble opinion, there is nothing of greater importance to a Sweet FA club's 'success' than it's brand.

There are those clubs whose lore, image and ethos are in complete unison. Everyone knows their brand.

What they care about, what they talk about, where they come from and where they're going.

The Roys of course immediately spring to mind. The Dees. The Bombers. Even the Old Boys. All clubs with a strong, consistent brand. Some carefully curated, others simply fostered over long periods of time... long enough that they become lore.

The Phoenix of course is a great example of getting it wrong. With the benefit of hindsight (of course alot of people had 20/20 foresight on that one! right Hate?), we can clearly see the impact of taking a quality 'brand' and doing away with it... and also the power of bringing it back. The Furies are another to mess with their brand for the sake of it. Perhaps they should have just been an Old Boys rebrand? I know alot of people are saying that nowadays.

Instead, as my gift to the league in it’s 40th anniversary season, I’ve painstakingly compiled a brand board for each of the Sweet FA clubs, to take a snapshot of the league's club branding in Season 40. Each club’s current kits, their colour palette, their font types, their club iconography and their Sweet FA club branding captured as a compendium, a resource to be used as a reference or for clubs themselves, even for those who have an interest in creating media/match thread Ops/team threads and being able to present their work as ‘on brand’ for each club. Oh, and apologies to any of the kit designers out there if I have butchered your work!

I hope this may even provoke some discussion on the current state of club branding across the league... I did consider doing a deep dive into each club’s ‘brand’ in a cultural sense, however that may be one for part 2.

To quote one of the great philosophers of our time...

Oh whoops, no wait I meant the other fascist...

I like this one. What clubs present to the league is what they eventually become in the eyes of their peers, prospective recruits etc. Let's continue to value that.

More to come.

- TiF​

 

[Braklet]

 

[TheInjuryFactory]

Oh, and in b4.

 

[Braklet]

Oh, and in b4.

View attachment 2485140

I like getting Post #2 in your media threads.

 

[TheInjuryFactory]

I like getting Post #2 in your media threads.

This time of night it's pretty much just you and me anyway Brakey

 

[Braklet]

This time of night it's pretty much just you and me anyway Brakey

'Struth!

Oh, sometimes sabso as well, when he's tied one on and up late.

So is it 12:30am or 9:30pm in TIFland now? I can't remember your locale...

 

[TheInjuryFactory]

​

Oh, sometimes sabso as well, when he's tied one on and up late.

So is it 12:30am or 9:30pm in TIFland now? I can't remember your locale...

Yeah 9.30pm on my side of the island mate.

 

[Braklet]

Yeah 9.30pm on my side of the island mate.

ah yes, Freo fan. My second team, in fact.

 

[TheInjuryFactory]

Tonga Bob FootyGuy13 Frankston Rover Wosh

Coney Island Warriors

Starting with my own mob, not alot of change to the overall branding since our entry into the comp in S18. Logo remains the same with the OG kits by lmach still our current kits for home and away, a few kit additions along the way by me including our heritage kit for S40, our beloved Whore Tree deeply rooted in our club lore, and we added the vintage style monogram in S30 as part of the league heritage celebrations that season. A little bit of a lean into the whole Coney Island thing from time to time, but it's mostly the branding/tree lore doing it's thing these days.

I hope it's pretty clear, but to spell it out for those wanting to use any of these elements for their media/OPs etc, the colour palette details the individual hex codes for the correct club colours, and the typography provides the specific fonts used in the club logo for use, and they are available free online for download and use. ​

 

[Jabba73]

Never thought of branding our players, kinda makes sense though.

Thanks for the tip.

 

[TheInjuryFactory]

Tigerturbulance Elton Johns Wig Dingster Harvey Manfrenjensenden haydo Mobbs

Ophidian Old Boys

To the league's newest club, who I have to say have nothing short of an outstanding approach to their entire club branding which is an absolute credit to Tigerturbulance and co. At least their official club stuff is anyway. Having entered the league in S34, the Old Boys branding has remained untouched until this season, where they have expanded their kit range to include some lace up and old timey longy alternate kits to celebrate Season 40.

A really strong logo (unsure of the creator sorry, perhaps Turbo can name drop them), some cool iconography and a unique palette despite similarities to other clubs, with a clear focus on the presentation of their overall official branding... despite the perhaps 1000 different interpretations of their kits and their brand we get from ChatGPT or whatever tool they use for their AI imagery.​

 

[TheInjuryFactory]

Headless Gralin manangatang Yakker Scythe Wosh

Mt Buller Demons​

Another club with a purposeful and consistent approach to their branding, The Demons look has changed very little since their logo refresh in S24 set the tone for their modern era aesthetics. This established the specifics of their colour palette, and supported by a kit refresh by Barrybran circa S28, this branding has remained untouched since. They have celebrated their foundation club lore in Season 40 with a nod to their Team Pump origins in their heritage kit, and besides their 'duller' version of their logo which largely remains in-house, their club iconography is all included here and is a prevailing presence across their club history and team threads season on season. Some 'font chat' content here too Headless.

 

[TheInjuryFactory]

Never thought of branding our players, kinda makes sense though.

Thanks for the tip.

 

[spudmaster]

Never thought of branding our players, kinda makes sense though.

Thanks for the tip.

As part of my S34 rookie initiation, the boys decided to brand me with a rather embarrassing tat, although it has since grown on me and a wonderful friendship has developed over the years cheeseman .

 

[Braklet]

Tigerturbulance Elton Johns Wig Dingster Harvey Manfrenjensenden haydo Mobbs

Ophidian Old Boys

To the league's newest club, who I have to say have nothing short of an outstanding approach to their entire club branding which is an absolute credit to Tigerturbulance and co. At least their official club stuff is anyway. Having entered the league in S34, the Old Boys branding has remained untouched until this season, where they have expanded their kit range to include some lace up and old timey longy alternate kits to celebrate Season 40.

A really strong logo (unsure of the creator sorry, perhaps Turbo can name drop them), some cool iconography and a unique palette despite similarities to other clubs, with a clear focus on the presentation of their overall official branding... despite the perhaps 1000 different interpretations of their kits and their brand we get from ChatGPT or whatever tool they use for their AI imagery.​

Thank the Gods you didn't use DragoDelph's original Old Boys retro 'VFL' logo...***

I like our snake-only emblem and tend to use it a lot.

EDIT:
*** - that was NOT meant as a dig, I really like DD's composition and in fact used it as the base for my current av. But I much prefer it with our 'official' snake emblem.

 

[Headless]

LOVE THIS SO MUCH, TIF.

 

[damicky]

As part of my S34 rookie initiation, the boys decided to brand me with a rather embarrassing tat, although it has since grown on me and a wonderful friendship has developed over the years cheeseman .

View attachment 2485146

 

[ClarkeM]

Where’s the Petracca option?

 

[damicky]

TheInjuryFactory - can you do one for the Sweet FA as well?

 

[TheInjuryFactory]

Where’s the Petracca option?

Oh man I considered it!

Wanted to give the clubs a fighting chance.

 

[TheInjuryFactory]

TheInjuryFactory - can you do one for the Sweet FA as well?

Sure why not.

 

[TheInjuryFactory]

serial_thrilla AceAndy Ljp86 T2B_ Pie 4 Life Hate The Filth Wizard

Dragons FFC

The Dragons' current logo stretches all the way back to S21 during the Filth/Hate era, and has formed the backbone of the club's branding ever since. While their kits were often experimented with during the S20s, they settled on their current kits in S32 courtesy of BringBackTheAnchor having incorporated some pastels into their look in a departure from their established palette, whilst paying homage to their Southern Dragons roots with the cross heritage kit.

They also introduced a new Dragon motif into the mix, which was incorporated in shading on both the home and away kits and has been used separately in elements in their team threads since. While dabbling in a new logo circa S27ish (CC: PhenomenalV1), they are another club with strong established branding at the core, while using their kits to dabble creatively.
​

 

[TheInjuryFactory]

tony MWPP JoshWoodenSpoon Dingster Chipmunk Matera92

Las Vegas Bears​

These new Bears kits almost killed me here just quietly. Incredible craftsmanship by JoshWoodenSpoon and hope I somewhat did them justice. The Bears have had a very consistent approach to their branding since rejoining the competition in Season 18 alongside my beloved Warriors. Their colour palette has slightly darkened from some of their initial S18 aesthetics, however their home kit and logo have remained unchanged since the relaunch. They've put up some stellar clash/heritage kits over the journey however, with some absolute gems by JoshWoodenSpoon, Barrybran and others having done the Bears a massive service in the looks department.

The Vegas thing is of course some nice iconography to lean into across their match threads & team threads, as is the Stadium in the Sky which is a nice little bit of lore for Bears enthusiasts and a quirky point of difference.

Does Test Tickle's bus still do the rounds?

 

[Art Vandelay_]

Does @Test Tickle's bus still do the rounds?

There's only one stop. The showers.
The ride costs money but the cop-a-feel is free.

 

[Matera92]

tony MWPP JoshWoodenSpoon Dingster Chipmunk Matera92

Las Vegas Bears​

These new Bears kits almost killed me here just quietly. Incredible craftsmanship by JoshWoodenSpoon and hope I somewhat did them justice. The Bears have had a very consistent approach to their branding since rejoining the competition in Season 18 alongside my beloved Warriors. Their colour palette has slightly darkened from some of their initial S18 aesthetics, however their home kit and logo have remained unchanged since the relaunch. They've put up some stellar clash/heritage kits over the journey however, with some absolute gems by JoshWoodenSpoon, Barrybran and others having done the Bears a massive service in the looks department.

The Vegas thing is of course some nice iconography to lean into across their match threads & team threads, as is the Stadium in the Sky which is a nice little bit of lore for Bears enthusiasts and a quirky point of difference.

Does Test Tickle's bus still do the rounds?

You forgot the limited edition JoshWoodenSpoon Blacklisted edition logo.