As per this article (Oz subscription needed)
edit: alternative google results link. Click the top article to read
The relevant bit:
That's a pretty significant bit of information, I reckon. If I was the AFL, NRL, or ARU, I'd be filling my boots, to be honest.
edit: alternative google results link. Click the top article to read
The relevant bit:
...And Barcelona soccer player Lionel Messi is the most popular sports star among Australian children, ahead of Test cricket captain Michael Clarke, according to the latest New Generations research study conducted by Turner Broadcasting for its Cartoon Network.
That's a pretty significant bit of information, I reckon. If I was the AFL, NRL, or ARU, I'd be filling my boots, to be honest.
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