Official Club Stuff 2024 Membership Tally as 17th May *101,724

[Kreuuuzeurns]

Crazy thing is we can go much bigger.

I have plenty of family who will jump on the membership bandwagon when they see 17.

100k is a great result and milestone with a few months left of sales to go.

 

[Aphrodite]

View attachment 1974350

 

[Arr0w]

Another 5K I think

 

[ferrisb]

• We have doubled our membership since 2017
• We have grown at ~10% a year in that time
• We were about 30-40% below the top clubs several years ago, we are now about 10% behind (and catching)
• While overall AFL membership has grown in recent years, we have grown MUCH quicker
• In 2017, we accounted for 5.5% of total AFL club memberships (1 in 18). We now account for 7.5% (1 in 13)

Despite our huge fanbase, we were so far behind on membership size. Yes, we were crap on the field for 25 years, but it was more than that. I think we had really poor fan engagement on top of a lack of clear corporate/marketing vision.

All those things have improved in recent years. And if we make it far into finals with our current squad, we could/should be right at the pointy end of membership bases.

 

[ferrisb]

I'd like to give a shout out to Cain Liddle for the membership rise in recent years. The growth really started under his watch and has continued under Cooky.

I don't think Liddle had the football props for the CEO position, but he was a skilled marketing/sales guy and I think he did wonders for us in that space; membership growth, fan engagement, social media, corporate sponsorships and non-football income/deals all grew under his watch.

If he'd been recruited just for the commercial side rather than overall CEO, he might still be there kicking goals.

Note: Not intending to start a sh!tfight over historical management/board issues. Just wanted to add my 2c. Happy if others disagree. Let's leave this thread to bask in the 100K barrier celebrations.

 

[FitzroyBlueBagger]

100K Bloody Brilliant

 

[jj1978]

I'd like to give a shout out to Cain Liddle for the membership rise in recent years. The growth really started under his watch and has continued under Cooky.

I don't think Liddle had the football props for the CEO position, but he was a skilled marketing/sales guy and I think he did wonders for us in that space; membership growth, fan engagement, social media, corporate sponsorships and non-football income/deals all grew under his watch.

If he'd been recruited just for the commercial side rather than overall CEO, he might still be there kicking goals.

Note: Not intending to start a sh!tfight over historical management/board issues. Just wanted to add my 2c. Happy if others disagree. Let's leave this thread to bask in the 100K barrier celebrations.

Have to give kudos where it's due. That was his super power and he used it to success with us. Like we shouldn't kick Bolton for what he did with some of our youngsters and kick starting some professionalism and personal growth and development.

 

[RPCB]

YES!!!!!

I did it.

(Well, 99,999 other people helped I suppose.)

 

[Opium]

Wouldn't be shocked if during our round 8 game v Pies we announce 100K.

Great call!!

 

[The_Wookie]

View attachment 1974435

• We have doubled our membership since 2017
• We have grown at ~10% a year in that time
• We were about 30-40% below the top clubs several years ago, we are now about 10% behind (and catching)
• While overall AFL membership has grown in recent years, we have grown MUCH quicker
• In 2017, we accounted for 5.5% of total AFL club memberships (1 in 18). We now account for 7.5% (1 in 13)

Despite our huge fanbase, we were so far behind on membership size. Yes, we were crap on the field for 25 years, but it was more than that. I think we had really poor fan engagement on top of a lack of clear corporate/marketing vision.

All those things have improved in recent years. And if we make it far into finals with our current squad, we could/should be right at the pointy end of membership bases.

 

[agro]

It was only in 2017 that Agro Jr, was lauded as the clubs 50,000th member

 

[Aphrodite]

Today - 100,043

 

[Bletch]

100,000 of us, plus Kouta

 

[The Old Dark Navy's]

View attachment 1974350

Can you scooch over a bit and make room for me?

 

[Aphrodite]

Can you scooch over a bit and make room for me?

 

[Wosh]

Sorry The Old Dark Navy's but the boss has spoken.

 

[Aphrodite]

Sorry The Old Dark Navy's but the boss has spoken.

 

[The Old Dark Navy's]

 

[Aphrodite]

 

[Aphrodite]

1st may - 100,211

 

[baggersrflaggers]

Updated - 100,319

 

[Aphrodite]

3rd May - 100,646

 

[Aphrodite]

Exact same time last year - 88,441


12.2K up WOW!

 

[Aphrodite]

6th May - 100,977

 

[Revenant1965]

6th May - 100,977

This is amazing. I thought we'd inch our way to 100k, but they're smashing it!