sainter
ENGLISH PREMIER LEAGUE
Originally posted by Mr Eagle
If there is one thing to be gained from such an interesting choice, it's that St Kilda supporters' gear will probably be a bit cheaper than what the premium brands flog. Cost for quality issues aside, that's definitely a bonus if your core supporter group isn't flush with cash. And if they can get the goods sold in Target stores as well, that's extra market exposure.
Good post.
Our guernsey sponsor was (and I think still is) Sekem and they target a different group of consumers to the likes of Nike, Adidas and Fila. Being a cheaper brand it meant they sold for $100 in the shops as opposed to $120+ at most clubs. The other official on-field apparel was also very reasonably priced compared to what we had to pay when Puma were our sponsors. People like Falconer can shop at Jag and Country Road but if the club merchandise is cheaper and still good quality it will sell more.
And like Savatage said it's in the clubs interest to go for the brand who gives us the best deal.
Everton,
As impressive as the figures you quoted sound, I find it hard to believe.