General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[jmoo wan]

We will always be called the Bombers.

- Dave Barham

Bombers will be gone by the end of the week

 

[Zach Package]

Monochromatic is and always has been

Could update the font and fiddle around with some minor elements and have it done next week if they wanted

 

[yodellinhank]

Bombers will be gone by the end of the week

But it will turn out to be an accidental master stroke.

 

[troybe]

This logo is on a new hoodie sold at the club shop could be a good new club design

 

[ghostdog]

brilliant… just brilliant!

I wrote that with you in mind, because I know you appreciate fine prose.

 

[jmoo wan]

View attachment 1717567

Monochromatic is and always has been

Could update the font and fiddle around with some minor elements and have it done next week if they wanted

hmmm… notice how tiny the logo is here?

they are conditioning us for it’s removal

 

[ghostdog]

Sorry to intrude but interesting subject matter.

If the intent to change your logo is to appease the SJW's then don't. The SJW revolution is slowly dying off anyways. You only have to look at the film & movie industry to see the amount of flops are being released with SJW agendas and the negative audience response.

I think your current logo is fine however most clubs want a refresh every now and then.

I know our club has intentionally dropped our Power (AFL) & Magpie (SANFL) logos over a club specific logo to combine the two teams and lose the need for nicknames. I am not sure if you club should go that route as your Bomber identity has been around since the 1940's.

I do not take offence to war machines even though there is a conflict in Ukraine. A conflict that I am closely following because of my Polish & Ukrainian heritage.

The B-1 Lancer which your current logo is modeled off is a pretty bad ass aircraft which is capable of supersonic flight. Would you want to revert to an older bomber like the B17 Flying Fortress?

B-1 Lancer

B17 Flying Fortress

Yes to Flying Fortress.

 

[ghostdog]

Found this logo laying around and just added Essendon to it.

If we wanted to modernize the logo but still use the Bomber, then may as well use a 1940s-era one. That's when we got the nickname, after all.

View attachment 1717353

That's dope.

 

[ghostdog]

* yeah! Shark plane rocks!

 

[Lore]

Flicking through some old trademark registrations, all registered to the AFL (not the club). Was hoping to find a clean copy of Essendon in monochrome but not to be.

Found some other interesting s**t though.

This design was apparently for cufflinks and tie pins 30 years ago:


This one is for cardboard cut outs and print media:


Not sure what this is for but apparently the MCG was not always the home of football... registered ~1992


There are also lapsed wordmarks for "Fremantle Hammers" "Fremantle Mariners" "Fremantle Stokers" "Fremantle Dolphins" "Fremantle Courage" and "Fremantle Union" – presumably the names that were considered before Freo became the Dockers. Also a couple of mock up logos for a couple of them:



There's also this which... I dunno why they didn't use it tbh. Looks great;



Then we have Port's other potential names... "Port Pirates" "Port Mariners" "Port Sharks".

Gold Coast could've been the "Gold Coast Marlins", "Gold Coast Stingrays", "Gold Coast Rays", "Gold Coast Ironmen", "Gold Coast Guards".

And then there are wordmarks not associated with a particular team, could be GWS or GC; "Rangers" "Stallions" "Pride" "Wolves" "Stars" "Stingrays" "Surf".

There's also a trademark and logo for the Tasmanian Devils, but that's been there for years (not just since the team was officially announced).

 

[bomberlegend2007]

Is there a woke motive behind changing the logo? I genuinely don’t know

I don’t believe so, but that doesn’t stop every 3AW caller and presenter telling you it is.

 

[mike14]

Not sure what this is for but apparently the MCG was not always the home of football... registered ~1992
View attachment 1717590

Waverley (VFL Park) was the 'home of football', at least for the VFL as it was the purpose designed football stadium.I'm assuming that logo would have had to do with marketing for the building of the Great Southern Stand at the G in '92

 

[DERO]

Pretty disappointed I can’t discuss this topic with bomber 4 lyf

 

[Lore]

Reckon we should keep it simple.

View attachment 1717492View attachment 1717493

did a rough job of it

Formations are supposed to kinda represent how many premierships were won in each decade (none in the 1930s, 1970s or 2010s).

Colours still need flattening but I don't have photoshop so

 

[Duckworth]

I'm just trying to catch up here, and appreciate any input from more informed individuals. Is the whole point of this logo redo to get rid of the warplane image as we don't want to be associated, or some people find war related branding offensive?

 

[jmoo wan]

Pretty disappointed I can’t discuss this topic with bomber 4 lyf

!!!!

 

[Beerfish]

Pretty disappointed I can’t discuss this topic with bomber 4 lyf

pm him

 

[Lore]

I'm just trying to catch up here, and appreciate any input from more informed individuals. Is the whole point of this logo redo to get rid of the warplane image as we don't want to be associated, or some people find war related branding offensive?

Club is considering updating the brand

It’s a long term project, so we’re talking years before any decisions bear fruit

They did a brand survey of members in February but didn’t specify what it was for, so a lot of people either missed it or forgot about it

The new logo may or may not include a plane.

I think someone also said something about tweaking the colours? Presumably a different shade of red and/or less silver.

The nickname and song will still be the Bombers regardless

The whole thing about being offended by war imagery seems to be a small group of people on bigfooty and nothing more than a brainfart from the Herald Sun on a slow news day other than that

 

[ibd77]

AFL world explodes over ‘ridiculous’ Bombers logo change

‘What a waste of time and members funds that should be focused on winning a final.’

7news.com.au

The club has conducted a research project and is considering feedback from multiple stakeholders, including members.

The club is keen to know if the wartime aircraft is considered inappropriate in the 21st century.

Gee wiz, you could nit pick any other logo in a similar matter.

For starters using animals as a logo could be seen as insensitive to the animals that suffered from human interaction. I.e. Tigers, Lions, etc...

Calling Carlton the Blues is insensitive to blind people who cant see colour.

 

[Freshwater]

How about this? Plenty of history in it....

Love Essendon in those red shorts. You should wear them more often, especially where it helps with a clash to stay in traditional guernsey. Eg why wear white short away against Collingwood?

 

[maskmcgee]

What happened to focus on football?

 

[Lore]

 

[Lore]

What happened to focus on football?

Turns out we are a big club with lots of employees, enough money to get consultants going through every element of the organisation and thus an ability to walk and chew gum at the same time

 

[Lore]

Love Essendon in those red shorts. You should wear them more often, especially where it helps with a clash to stay in traditional guernsey. Eg why wear white short away against Collingwood?

hahaha have you ever seen us play away against St Kilda?