It will be interesting where everything ends up. Paramount isn't just the soccer, it will have alot of the old cbs shows, paramount content and some new content as well (stan but with no additional cost for sport). In its current set up I wouldn't see 10 all access as worth it, but would have to see what paramount looks like.Does anyone remember how the uptake of Optus was when the EPL moved? I think that's a bit of an issue with the new streaming service, is pub take up - I don't see it being enormous for an A-League streaming service apart from your dedicated sports bars and football bars. And they're going to rely on that kind of exposure to grow interest in the game, cos people aren't attending in person at the moment for, I think, COVID reasons at the moment.
I can see ViacomCBS getting a really rude shock when the number of streamers who sign up in September/October is only in the 20-30k range. There'd be some merit to them giving it away to pubs for the first season, cos I don't see many of the pubs in my area taking it up. Even the ones you can usually get a tv at for A-league now (and I'm in the inner north, which is obviously traditionally an area with a lot of first, second and third generation Europeans.)
15 for Kayo + 99 a year for Optus + whatever Paramount costs + whatever ends up happening with the UCL - it's starting to add up. And I can see an Amazon or Stan Sport being a pain in the arse buying Bundesliga or La Liga or the EFL depending on the length of their BeIN deals.