Remove this Banner Ad

News Collingwood News & Media

🥰 Love BigFooty? Join now for free.

Status
Not open for further replies.
Interview with Nathan Buckley in today's Herald Sun...

Collingwood legend Nathan Buckley says he now realises he had to move on for the “greater good” of the club.

Buckley’s almost three-decade association with the Magpies came to an end when he walked away as senior coach in June 2021.

“My belief is that there needed to be change for us to be able to take the next step (out of the malaise of the 2020 post-season),” Buckley said this week.

“I’ve got no doubt that both Ed (McGuire) and I were lightning rods in different ways. We’d been positioned externally. I always thought that Ed was going to need to step aside for new growth, but I didn’t realise that I needed to do it as well (laughs).

“And when I had that Come to Jesus moment with Wrighty (Collingwood football boss Graham Wright in April 2021), I very quickly understood that ‘yeah, this is exactly what needs to happen here for the greater good.”

In a wide-ranging interview ahead of the club’s finals campaign, Buckley opens up on his regrets at being the frontman of the 2020 salary cap debacle, why “something wasn’t quite right” in season 2021 and how new coach Craig McRae, chief executive Craig Kelly, president Jeff Browne and Wright are the “right people” to lead the Pies resurgence.

Michael Warner: Are you surprised at Collingwood’s progress?

Nathan Buckley: “They’ve exceeded my expectations. Back in ‘21 it wasn’t a happy place. The locker room wasn’t happy. The club wasn’t happy. I wasn’t happy. Add in Covid, the trade period and ‘Do Better’ – there was just too much going on in our space, and it’s so marginal at the top, we just didn’t have our ducks in a row.

“We had built off this inclusive, caring environment – what everyone is still seeing now is what we had built and who we are – but the hard-nosed decisions that had to be made at the end of 2020 did not reflect that.

“In leadership you’ve got to make hard decisions that are unpopular at the time – and whilst they were the right decisions – they definitely weren’t managed as well as we could have done.

“We absolutely did what we had to do but if I had my time again I wouldn’t have been the frontman with Adam (Treloar). I would have stayed well away from it because it wasn’t a coaching decision. It was a salary cap decision but I just wanted to front up to it and take responsibility for everything.”

MW: Was that right – to take responsibility – in hindsight?

NB: “Politically, no. But I had the relationship with Ads – we had travelled a journey from the under 16s for Vic Country way back when, we’d stayed in touch when he was at GWS – our connection was probably a significant reason why he came to Collingwood. It was a ruthless decision in amongst this ideal of care and support.

“We valued the person above the footballer and then all of a sudden we are expecting the person to understand that it’s a football decision.

“We didn’t feel all that great about it and weren’t able to pull it back together quick enough in the early stages of 21.”

MW: Have you been able to speak to Adam?

NB: “No, I haven’t. I’ve learned you are responsible for half of a relationship. But I understand why he feels the way he feels and if in time he wants to reach out or we get a chance to unpack it, then I’m more than happy to do it. He’s a good man.”

MW: Eddie left and then you left. Was it just the right time for change?

NB: “I think so. I’ve had the belief lately that I could have fought my way out of it and through it. But I took a step back and took a look at where I was and where the club was – and the feedback that had come back, both positive and negative, which had brought Wrighty into a position of having that chat with me about going forward, and that ‘we reckon we need to go elsewhere. We reckon we need to move beyond you as senior coach’.

“So that was over a couple of chats over a couple of weeks and I reckon I could have fought it – ‘what do we need to fix?’ But I thought on the balance of it he was probably right and there was enough of a mandate for change and that the time was right just to take another important piece out of it just to allow for fresh growth.”

MW: Was it a surprise the first time Wright mentioned that to you?

NB: “Yes, but if I’m being totally honest I wasn’t absolutely at ease myself. I wasn’t happy at the club for probably a large part of that ‘21 pre-season anyway.”

MW: Why is that?

NB: “I had my own resentment around the trade period and the role that I felt like had been imposed on me and the decisions we were forced into. And the ‘Do Better’ report, and that I was a focus of that from outside of the footy club, that weighed on me, and so I don’t think I was the best version of myself and that impacted my ability to do the job and connect with people right when they needed a little bit more consistent and stable support. I was probably idling at 6 or 7 out of 10 instead of being the 8 or 9 that I had been for most of my time.”

MW: Is that in hindsight?

NB: “A little bit. But I knew it enough when I was talking to Wrighty.”

MW: Can you take me inside that first chat with Graham Wright?

NB: “We had an initial chat and said let’s go and do some vox popping and see what the feeling is around the place. I was an equal partner in wanting that feedback. I’ve always wanted the feedback and something wasn’t quite right. We didn’t start the year well … we weren’t popping and so I reckon that first convo was around Round 5 or 6 … we came back around about a month later and it was over the course of a week that we made the call and then another three or four days to say that I wasn’t going to continue (until the end of the season) – and that was on me. Wrighty was fantastic. I’d been trying to get him back to the club for ages and so there was a great irony in the fact he managed me out (laughs)…”

MW: Can you remember where you were and what he first said about your future?

NB: “Yeah. He handed me a one pager in his office, which was a summary of five or six areas. A couple of positives, a couple of negatives in regards to my role. I had a read of it there and then.

MW: Can you remember how you felt?

NB: “Yeah. I understood it.”

MW: Was it a lightning bolt moment?

NB: “Yeah it was, it doesn’t matter who you are. It was confronting, but Wrighty was awesome. We had a close win against the Crows after that chat and then came around again and made some decisions in the days leading into the Sydney game.”

MW: How did the salary cap get mucked up so badly?

NB: “I’ve got my theories but I don’t know. I think it was a bit of a perfect storm. We improved really quickly and that triggered some performance contracts. My understanding through 2019 was that we were going to have to lose a big money player but when we got to the end of that year we had found a way to keep them all. As a coach, if you tell me that we’ve found a way to keep all of our players, I was happy with that.”

MW: But you were kicking the can down the road?

NB: “That’s evident.”

MW: Would you describe it as mismanagement?

NB: “I wouldn’t. I won’t give you that word but we could have handled it better. I never wanted to know what the players were on. The salary cap was for other roles in the footy program. So, when that can started getting kicked? I’m not too sure. But I know where it stopped.”

MW: Eddie McGuire was a formidable figure at the club. Was it also time for him to go?

NB: “I understand the narrative on Ed, both internally and externally – that he can be overbearing and headstrong. He was continually coming up with ideas on how the club could be better. There’s a lot of people who love him and a lot who hate him. I’ve always respected the bloke. He’s the most optimistic bloke I’ve ever met in his capacity to let his worst situations go and just march forward, like water off a duck’s back and that attitude has got him a long way in life and I think it helped the club a lot – for a lot of his years. I’m not privy to how the board operated or what the governance was like at the top, but he was pretty headstrong and I’m sure if he had an idea it would often come to fruition – for good or bad.”

MW: Has it helped Collingwood that Eddie is no longer there?

NB: “My belief is that there needed to be change for us to be able to take the next step. I’ve got no doubt that both Ed and I were lightning rods in different ways. We’d been positioned externally. I always thought that Ed was going to need to step aside for new growth, but I didn’t realise that I needed to do it as well (laughs). And when I had that Come to Jesus moment with Wrighty, I very quickly understood that ‘yeah, this is exactly what needs to happen here for the greater good.”

MW: Jeff Browne replaced him. How much credit should he take?

NB: “I don’t know a lot about Jeff but he’s obviously as passionate as anyone about Collingwood. I actually sat in front of him and Tom (Browne) when Collingwood played Freo this year. I sat with Ned. It was the first time Ned and I had actually sat at the footy together and Jeff was just an absolute barracker. It was awesome. He was out of his seat and Ned was saying, ‘He’s nuts’. But he’s passionate about the club, which is great to see. So, you can be all that but the role of president is how do you galvanise and pull out all of the attributes of your board? And from what Ned tells me Jeff is as good as he’s seen in his time at being able to have people in the room bring their respective skill sets for the betterment of the organisation that they are governing. You can’t say much more about someone if they have that capacity. You need the right dose of ego and perspective to be able to do that.

MW: And to get Craig Kelly as CEO after that?

NB: “It was just timing. Ned is a savvy businessman and whilst he’s held an influential position in football generally through management, events and his association with the AFL, he’s always loved Collingwood and he feels indebted to Collingwood. At some point it was always in the back of his mind and in his heart that he would love to come back and help the place – and I think he feels like he really can. With the journey he has travelled and the experiences that he’s gathered – and I know that he’s already had a tremendous impact on the club. They love him. He’s equal parts manic and cracking the whip and disciplinarian – but then loving and caring. He’s the biggest-hearted tough prick going around and quite often you find that with the toughest guys who have the softest insides. The reflections that I get from the staff is that things just get done – and they are expected to get done now.”

MW: How important has his appointment been?

NB: “Huge. Collingwood are a big, powerful club. Ego in footy is fascinating. You need enough of it to have belief in yourself, but too much and you cut yourself off at the knees. And Ned is fair. He’ll still go to the negotiating table and be hard, but he’s also fair. He’s looking for win-wins. He’s not about chest-beating or ego. I think the club is in great shape.”

MW: What about the playing group?

NB: “Pendlebury, Sidebottom, Howe, Adams, Maynard, Elliott and Moore, the heart of the playing group, have been as influential in building what the club now is as anyone at the top. Darcy was in our leadership group, he was intelligent and had a great perspective and footy was important to him – but it’s never been everything. He seemed to feel more comfortable in the environment as he went along and felt more and more entitled to stand in front of it to the point where he was happy to put his hand up to do it (the captaincy). He and Jordan Roughead in particular – along with Brodes (Grundy) and even a guy like Tom Langdon – were the social conscience of the playing group because they are very progressive. They would often hold the management to account in certain areas. When the ‘Do Better’ report came out, I remember having a meeting with all the players and staff – because we needed to address it – and we were all at various levels of embarrassed, ashamed and angry. The last domino to fall (for Darcy) was his acceptance of what the reality was, accepting what the club had been in some way and deciding that he wanted to be a leader for the better. In my mind, that is a big part of it (the resurgence).

“Throughout my time at Collingwood – and I noticed it more when I was a coach – there just increasingly became a disconnect between the football department, including players and staff, and their faith in leadership. To the point where we really built from the inside out. It was the players and staff taking more ownership for the environment and behaving in the way that we wanted it to be. I think that was the genesis of the new Collingwood.”

MW: So it’s been players driven, you think?

NB: “Absolutely. Absolutely. It went from the bottom of the pyramid right to the top. And if you can imagine a wave coming from the bottom through the top … and I’ve been flushed out, but I think I’d like to think that I was a part of the wave. When I accepted the job I wanted to do two things – win lots of games of footy and have people walk out better for their experiences at the club, which is why Adam Treloar hurts me. But by doing that the deeper purpose, what I was hoping to do – I wanted the club to change. I didn’t want it to be the same club that it was when I left that it was when I started because we needed to change.”

MW: So you have a sense of pride in what has now happened?

NB: “Bloody oath, I do. And I don’t feel like I am just consoling myself with that. The appointment of Fly (Craig McRae) – what we built and what I was a part of – he is more naturally taking that on. It was nearly against my nature.”

MW: What do you mean by that?

NB: “Because I was more critical by nature. I look for what’s not right rather than what is right. So he is more naturally what we had become and he’s just taken it to another level.”

MW: Have you spoken to him at all?

NB: “We’ve had a few chats but nothing in depth. I’ve sent him a few messages here and there, three or four last year maybe, and he’d flick something back and in the end, at the granny actually in the September Club, we had a quick chat. He deserves all the credit that he’s getting.”

MW: Now that you are in the media, and not coaching and have kids who barrack for Collingwood, like Jeff Browne, are you a Pies barracker these days?

NB: “I’m more circumspect, I think. But I didn’t realise how invested I was until the qualifying final last year, in the middle of the last quarter. We were broadcasting at the game, but I wasn’t calling, and Taylor Adams rips his groin and we go and lose that game and I thought, ‘sh**’. I feel like there’s still a strong connection with that playing group. They are f***ing enormously resilient – all of them. They’ve gone close. My whole career I was close but didn’t get there. And these boys outside of Pendles and Steele have travelled this journey and haven’t got there. So I want to see them get rewarded because I know how much work they have put in – how much commitment they have made in a personal sense, let alone in a professional sense. 2018, ‘19, ‘22 – you look at those years and think, ‘Well, there’s three really narrow losses that have either taken one away or give you the chance at another couple. I’d love to see them rewarded but there are no guarantees.”

MW: One last one. Nick Daicos. How amazing is it to be that good so early in your career?

NB: “Everything that has been said about him is spot on. He starts as an outside player playing off halfback – not asked to defend but get involved in our offence – throw him forward every now and then and he kicks a goal when you need one, and then you throw him in the middle and he starts winning his own ball, clearances, going from the inside to the outside. There’s a lot of the way that the team plays that is built off his attributes. He must be coached really well and I think he’s been brought up really well. Once again, that great balance between ego and confidence with the selflessness to understand that he’s not the whole team. He’s a rare combination. If you zoom out and look at the bigger picture, maybe Collingwood’s ego has always got ahead of accepting what needs to happen in the moment. Maybe ego has been a big issue for Collingwood. But I think we’ve balanced it now because you don’t want to remove ego altogether because then it doesn’t matter to you. Browne, Wright, Kelly, McRae – they seem to have found the right balance.

“I mean, Fly (McRae) has a really strong ego – there’s an inner belief there. A f***ing bulldog in that little poodle. I know him well enough to know. There’s always been a little chip there, someone who has been perennially overlooked and underestimated and I think that’s part of the fuel that he’s got. He’s a winner. So, they’ve got the right people to do it.”
I feel like I’ve waited half my life for this interview, very insightful. I feel like it explains so much about what I’ve been observing from the outside over the years
 
I don't think he will. He's right. He knows he is too critical by nature, and it doesn't lend itself to coaching these days.
It’s funny - I think his transition to media figure has arguably made him an incredible role player for Collingwood.
I don’t think we can underestimate his influence on the more positive perception of the club and his ability to put things into perspective and put out fires before they start - sometimes it feels like we never lost him and that he is spiritually working in parallel to get this team over the line.
 
I'm surprised that he was surprised by how invested he is in the Collingwood footy club. He's only spent three decades at the club!! I'm surprised that he wasn't more overt in saying of course I love this club and support them!
 

Log in to remove this Banner Ad

It’s funny - I think his transition to media figure has arguably made him an incredible role player for Collingwood.
I don’t think we can underestimate his influence on the more positive perception of the club and his ability to put things into perspective and put out fires before they start - sometimes it feels like we never lost him and that he is spiritually working in parallel to get this team over the line.

Very well said.
 
I'm surprised that he was surprised by how invested he is in the Collingwood footy club. He's only spent three decades at the club!! I'm surprised that he wasn't more overt in saying of course I love this club and support them!
He did move heaven and earth to get to us from the Bears.
 
An Article in today's Herald Sun "Who Saved Collingwood" I have posted here as unsure if it was behind a paywall

It was the phone call that landed the biggest fish in Collingwood’s resurrection.

In the first week of December last year, Magpies president Jeff Browne – just one season into the job – made a final pitch to powerful footy agent and 1990 premiership player Craig Kelly to take the reins as chief executive.

“I was sitting in my office in Collins St and I said, ‘Mate, I need you to come back to Collingwood and give back to Collingwood,” Browne recalled this week.

“And the way I put it to him was like when I was in the law. A senior King’s Counsel would probably earn $5m or $6m a year today, but what a lot of them do is they then go to the bench and become a judge, earning three or four hundred grand a year.

“The reason they do that is to give back to the profession that gave them the opportunity to be so successful and that’s what I put to Ned. And he said, ‘Yeah, I think that would be a great way to finish my career’.

“I probably had him before that, but it was the moment when he said ‘Yes’.”

Much has changed at Australia’s biggest sporting club since the dark days of the 2020 salary cap debacle, the leaking of the explosive ‘Do Better’ racism report and a miserable 17th place finish in 2021.

President Eddie McGuire, coach Nathan Buckley, footy boss Geoff Walsh, chief executive Mark Anderson, senior director Mark Korda and list chief Ned Guy are out and a new broom led by Browne, Kelly, senior coach Craig McRae and football boss Graham Wright (another 1990 flag hero) have taken over.

Browne’s rise to the presidency was bloody and prolonged, but it has since been defined by two rollicking seasons, record membership and the club’s first minor premiership in a dozen years.

McGuire declined to talk about the remaking of Collingwood since those turbulent days, but Buckley conceded that on reflection, change was needed for the greater good.

“I always thought that Ed was going to need to step aside for new growth, but I didn’t realise that I needed to do it as well (laughs) …” he said.

Buckley, who came within a Dom Sheed drop punt of becoming a premiership coach in 2018, joked that there was a “great irony” in Wright – who he’d “been trying to get back to the club for ages” – being the one who managed him out.

It was Wright and football director Paul Licuria who then drove the pivotal appointment of McRae, whose style even Buckley believes is “more naturally” suited to “what we had become”.

“He’s just taken it to another level,” Buckley said.

EDDIE V GALBALLY

Francis Galbally, the lawyer turned businessman who drove the 2021 boardroom coup, describes McGuire as “the best president Collingwood’s ever had”.

“He achieved so much, but unfortunately he stayed too long,” Galbally said this week.

At the height of the bitter boardroom brawl, Galbally, who served as the club’s honorary solicitor from 1976-94, likened Collingwood’s governance failings to the spectacular downfall of Crown Resorts.

His attempts at brokering a peaceful transition in late 2020 were rebuffed by McGuire, sparking angst that lingers to this day.

“The governance just wasn’t there because everyone effectively did what Eddie wanted,” Galbally said.

“Football is about football. We don’t need to hear about the CEO or the chairman all the time. All the fans want to know about is the players, the coach and what is happening on the ground. Collingwood has gone back to that, which is fabulous.

“No person has the right to say ‘this is what is going to happen and that is it’. We had that in the past, but now we have proper debate and a consensus reached.

“So, as soon as you get the head right it just goes all the way down to the other parts of the body and that is what has happened at Collingwood – and I’m ecstatic about it.

“The transformation of the club has been the result of an extraordinary effort by a large number of Magpies members who came together for a common cause, but most would prefer to remain anonymous.”

Browne said this week of Galbally’s public role in the remaking of the Pies: “Francis was a vital part of the campaign to bring change to Collingwood. And if we hadn’t changed things up, I don’t believe we would have been as successful. He was a key protagonist.”

BROWNE V KORDA

Former president Mark Korda, who replaced McGuire when he stepped down in February 2021, concedes that the board battle with Browne – the man who coveted his job – was messier than it needed to be.

As bitter as the fight became, he has given Browne a thumbs up for the way the new Collingwood is travelling right now.

He’s watched the club’s fightback from afar and says he is proud that the board under his presidency ratified two of the most important appointments in the Magpies’ new era, Wright and McRae.

Korda conceded the Magpies got “the optics” wrong in its fire sale of three grand final players Adam Treloar, Jaidyn Stephenson and Tom Phillips in a damaging 2020 trade period that prompted protests from Collingwood fans. But he insisted they were the right calls.

Asked for an assessment of how Browne has led, Korda said: “He is doing a fine job. Clubs are always happy places when the team is winning and I am very happy to see Collingwood winning.

“We would all say as directors who have moved on that we have left the club in a better state than when we started.”

Korda praised the selfless approach from Buckley in mid-2021.

“Nathan decided, and the club decided, that it was time to make a change, but he handled it so well. His morals and principles were outstanding,” Korda said.

“He did what was in the best interests of the Collingwood Football Club, and I think the change to Craig has been an important part of the success you have seen.”

Browne and Korda have made amends and the latter received life membership last year.

“I rang him before the AGM and told him – and I think that was appropriate to say thank you for 14 years of service,” Browne said.

“If you harbour those things and let them fester they just get worse.”

THE LICA FACTOR

Collingwood’s last premiership coach Mick Malthouse says vice-president Paul Licuria was a “winner” from the board upheaval.

He helped foster a smooth transition from Korda to Browne and with Wright pinpointed McRae as the ideal coach.

Malthouse said Licuria “deserves a hell of a lot of credit for going through a very detailed process in getting the right person”.

“I spoke to Paul and he spoke to me about certain things and in his mind he thought McRae was the one to get the best out of this group,” he said.

“So Licuria has been the winner and then you have what appears to be a very settled group and a settled board – and you’ve just gotta have that. The players have rallied. You can just see that they just enjoy playing. They like the game style because they helped develop it.

“They’ve given their supporters two bloody great years.”

The McRae appointment, announced in September 2021, closed out one of the most exhaustive coaching selection processes in the club’s history.

The subcommittee compiled a list of more than 90 senior and assistant coaches in the AFL and state leagues before it was whittled down to McRae.

The low key, inclusive but fiercely competitive McRae had a compelling two-decade CV, but was decidedly ‘off-Broadway’ compared to the Leigh Matthews, Tony Shaw, Malthouse and Buckley signings.

REBUILDING THE SPINE

Browne’s “first recruit” in the Magpies’ rebuild was former AFL staffer Nadine Rabah, the club’s communications chief, who steered the response to controversies involving Jordan De Goey and Jack Ginnivan.

“She was the league’s brightest star, very capable and has a huge future,” Browne said.

“We needed to get on top of the comms.”

Next came the hiring of former Nine executive Ian Paterson as chief commercial officer.

“Our business wasn’t performing as well as the biggest club in the AFL should. We needed to straighten up all the revenue lines and improve our sponsor relations,” he said.

“When I was managing director of the Nine Network, Ian ran all the sponsorships and commercial partnerships for the London (Summer) and Vancouver (Winter) Olympics. We knew what he could do with sponsors and how to look after them at events.”

Browne convinced Paterson to relocate his family from Sydney to Melbourne but luring Kelly – the founder and boss of sports management empire TLA – was the game-changer.

Buckley said Kelly’s decision to return to the Magpies was “huge”.

“At some point it was always in the back of his mind and in his heart that he would love to come back and help the place. And I think he feels like he really can,” Buckley said.

But Kelly’s senior role at TLA was a sticking point.

“We needed someone capable of running a high-performance team and at the same time remain well liked in the industry – and I knew that person was Ned,” Browne said.

“He was obviously engaged by TLA and technically wasn’t able to speak to me until just before last Christmas, but he and I have been friends for 35 years, so we met and talked about things that friends talk about. I had a lot of friendly discussions with him and things got friendlier and friendlier.

“Ned’s knowledge of the industry is unsurpassed. His connections, his associations and ability to be able to call people. He could see what I wanted to do.

“So we brought those people in (Kelly, Paterson and Rabah), but I also assessed everyone who was there.

“I knew we had the right coach (McRae) and I knew we had the right footy manager (Wright). And the teams that assemble around those two positions are really for those two people to manage.”

Collingwood is on track to break the all-time AFL membership record and has renewed its deal with La Trobe Financial, while Browne met recently with the head of Emirates Airlines in Dubai over an extension of its partnership.

“I went through methodically and rebuilt the spine of that business,” Browne said.

“I ramped up the membership effort and promised 100,000 members and we got there.”

On his relationship with City Hall, Browne said: “By not lambasting them in the press, I know when I have a real problem I can go and sit in front of them and get a good hearing.”

A board subcommittee is also working on an overhaul of Collingwood’s constitution with input from Galbally and other members.

“It was a total mess and that is being fixed,” Galbally said.

On the field, Darcy Moore took over as captain in late January and five players – Tom Mitchell, Bobby Hill, Dan McStay, Oleg Markov and Billy Frampton – were astutely traded in or recruited over summer.

“They were all targeted recruits, which just shows method,” Browne said.

The Magpies also brought in high performance manager Jarrod Wade – whom Mason Cox dubs ‘Coach Beard’ of Ted Lasso fame – who has played a key role in the past two seasons in making Collingwood one of the fittest and fastest finishing teams in the competition.

DARCY AND ‘DO BETTER’

Even before he was appointed captain in January, Darcy Moore was one of the driving forces for change at Collingwood.

In the days after the leaking of the Do Better report, Moore organised Collingwood’s athletes to pen an open letter beginning with the word “sorry” to address the club’s record on racism.

“We had a problem with racism at the club,” Browne said.

“We did the ‘Do Better’ report and it was really important that we got on and implemented those recommendations – that was critical – and the board and administration drove that really hard.”

Moore and Browne attended a traditional Indigenous healing ceremony at Victoria Park in April to honour the 30-year anniversary of Nicky Winmar’s 1993 stand against racism.

“The whole ‘Do Better’ (report) has turned from being a huge liability to a real positive because it has become a blueprint for the way forward,” Darcy’s father, club great Peter Moore said.

“I’ve been very impressed with Jeff Browne and highly recommended him to take the position of presidency.

“The board is very stable, low-key and well managed.

“One of (Darcy’s) big strengths is that he has that compassion for others and he is a deep thinker who understands all those social issues which are so important and also the importance of culture and creating a great environment for everyone.”

JEFF AND EDDIE

Browne and McGuire are lifelong friends, but the former Magpies boss has kept his distance since his exit, although he is still a regular at games.

“Ed’s very happy for the club and enjoying our success,” Browne said.

“We talk about the club but he doesn’t give me any advice. He respects the new broom. There are different styles for different times.”

1990 premiership captain Tony Shaw has great admiration for what McGuire did for the club, but adheres to the belief that anything longer than a 10-year stint in a coaching or administrative role is too long.

“It’s like Leigh Matthews always said ‘10 years at any club – even as a coach – is probably enough’,” Shaw said.

“You see a lot of people hang on for too long. What Ed has done for the club has been incredible. But let’s not kid ourselves, you have to keep refreshing things and they have done that pretty well.

“Browney has done a good job. He and Eddie are two completely different blokes. They have the same drive and the same ambitions, but they do it in different ways.”

Browne and director Jodie Sizer, who said she would never work on a board with him as the dispute raged, are now allies.

“Jodie will say to you now that she said that because she didn’t know me,” Browne said.

“We are not only very good colleagues but we are also very good friends.”

EGO IS A DIRTY WORD

The view from some within Collingwood, and even detractors outside the club, is that ego has sometimes conspired to weigh the Magpies down.

Even Buckley said this week: “Maybe ego has been an issue, but I think we have balanced it now because you don’t want to remove ego altogether because then it doesn’t matter to you.

“Browne, Wright, Kelly, McRae – they seem to have found the right balance.”

Asked if ego was a factor under his regime, Browne said: “There are no ‘out of control egos’ at Collingwood. If there is, I can’t see them and if I find them, I will deal with them.”

On Thursday night, Collingwood takes on Melbourne in a qualifying final.

Malthouse said of the premiership race: “They should win it. It’s theirs to lose, quite frankly.

“They have a deep midfield, good depth outside of the 22, their backline is miserly and they are very aggressive in their running capabilities. And the forward line is a businessman’s forward line. It’s very much structured on six players and not one, and that’s a bonus coming into finals.”

For all of his business success, Browne’s passion for Collingwood remains the same as when he was a kid growing up in the Magpie heartland of Watsonia.

“The next four weeks is about the footy but you’ve got to get everything right to create the best environment for your athletes to perform at their best,” Browne said. “We have got the right coaching group, we’ve got a playing group that can achieve at the highest level and I know they will give their very best.

“But what burns in my memory is not that we were 17th on the ladder when I took over, it was that we lost to Sydney by a f***ing point in the preliminary final last year – and I reckon that burns in everyone’s hearts and minds at Collingwood.

“That is one of the things that motivates us.”
 
"The Magpies also brought in high performance manager Jarrod Wade – whom Mason Cox dubs ‘Coach Beard’ of Ted Lasso fame – who has played a key role in the past two seasons in making Collingwood one of the fittest and fastest finishing teams in the competition."

Love this, great call by Mason.
 
Would rather read these articles about our “success” when we have won something. Hate this bye week

I agree but it's the newspaper's agenda that success has been achieved. Sports media always needs to pump things up in case the season ends in failure and it can write another round of articles titled "what went wrong".

Good to see that the some of the club's elite have decided to swallow their egos for a while. I would have liked an input from geoff walsh, although I doubt that he has reached the level of nirvana that buckley has achieved. Eddie sounds like he is parking in a no standing zone waiting for a break in traffic to get back into it. I doubt that the pies have achieved this level of cohesion in the decades I've been following them. It might last a few years but we need to actually achieve the final goal or the summer of love will be over....
 
Would rather read these articles about our “success” when we have won something. Hate this bye week
Last week they were saying how we've fallen off a cliff. This week how we've achieved success. Neither of which are true, but they've got a job to do which is write words of interest.

Looks like a sunny weekend. Enjoy it! Play some sport. Do some spring cleaning or gardening. Binge watch a show. Go to training Sunday morning for training. Basically do anything other than read the papers...
 
I don't think he will. He's right. He knows he is too critical by nature, and it doesn't lend itself to coaching these days.
It’s also a much more miserable position than his current one. Pressure & scrutiny is immense, especially for someone with his profile
 
An Article in today's Herald Sun "Who Saved Collingwood" I have posted here as unsure if it was behind a paywall

It was the phone call that landed the biggest fish in Collingwood’s resurrection.

In the first week of December last year, Magpies president Jeff Browne – just one season into the job – made a final pitch to powerful footy agent and 1990 premiership player Craig Kelly to take the reins as chief executive.

“I was sitting in my office in Collins St and I said, ‘Mate, I need you to come back to Collingwood and give back to Collingwood,” Browne recalled this week.

“And the way I put it to him was like when I was in the law. A senior King’s Counsel would probably earn $5m or $6m a year today, but what a lot of them do is they then go to the bench and become a judge, earning three or four hundred grand a year.

“The reason they do that is to give back to the profession that gave them the opportunity to be so successful and that’s what I put to Ned. And he said, ‘Yeah, I think that would be a great way to finish my career’.

“I probably had him before that, but it was the moment when he said ‘Yes’.”

Much has changed at Australia’s biggest sporting club since the dark days of the 2020 salary cap debacle, the leaking of the explosive ‘Do Better’ racism report and a miserable 17th place finish in 2021.

President Eddie McGuire, coach Nathan Buckley, footy boss Geoff Walsh, chief executive Mark Anderson, senior director Mark Korda and list chief Ned Guy are out and a new broom led by Browne, Kelly, senior coach Craig McRae and football boss Graham Wright (another 1990 flag hero) have taken over.

Browne’s rise to the presidency was bloody and prolonged, but it has since been defined by two rollicking seasons, record membership and the club’s first minor premiership in a dozen years.

McGuire declined to talk about the remaking of Collingwood since those turbulent days, but Buckley conceded that on reflection, change was needed for the greater good.

“I always thought that Ed was going to need to step aside for new growth, but I didn’t realise that I needed to do it as well (laughs) …” he said.

Buckley, who came within a Dom Sheed drop punt of becoming a premiership coach in 2018, joked that there was a “great irony” in Wright – who he’d “been trying to get back to the club for ages” – being the one who managed him out.

It was Wright and football director Paul Licuria who then drove the pivotal appointment of McRae, whose style even Buckley believes is “more naturally” suited to “what we had become”.

“He’s just taken it to another level,” Buckley said.

EDDIE V GALBALLY

Francis Galbally, the lawyer turned businessman who drove the 2021 boardroom coup, describes McGuire as “the best president Collingwood’s ever had”.

“He achieved so much, but unfortunately he stayed too long,” Galbally said this week.

At the height of the bitter boardroom brawl, Galbally, who served as the club’s honorary solicitor from 1976-94, likened Collingwood’s governance failings to the spectacular downfall of Crown Resorts.

His attempts at brokering a peaceful transition in late 2020 were rebuffed by McGuire, sparking angst that lingers to this day.

“The governance just wasn’t there because everyone effectively did what Eddie wanted,” Galbally said.

“Football is about football. We don’t need to hear about the CEO or the chairman all the time. All the fans want to know about is the players, the coach and what is happening on the ground. Collingwood has gone back to that, which is fabulous.

“No person has the right to say ‘this is what is going to happen and that is it’. We had that in the past, but now we have proper debate and a consensus reached.

“So, as soon as you get the head right it just goes all the way down to the other parts of the body and that is what has happened at Collingwood – and I’m ecstatic about it.

“The transformation of the club has been the result of an extraordinary effort by a large number of Magpies members who came together for a common cause, but most would prefer to remain anonymous.”

Browne said this week of Galbally’s public role in the remaking of the Pies: “Francis was a vital part of the campaign to bring change to Collingwood. And if we hadn’t changed things up, I don’t believe we would have been as successful. He was a key protagonist.”

BROWNE V KORDA

Former president Mark Korda, who replaced McGuire when he stepped down in February 2021, concedes that the board battle with Browne – the man who coveted his job – was messier than it needed to be.

As bitter as the fight became, he has given Browne a thumbs up for the way the new Collingwood is travelling right now.

He’s watched the club’s fightback from afar and says he is proud that the board under his presidency ratified two of the most important appointments in the Magpies’ new era, Wright and McRae.

Korda conceded the Magpies got “the optics” wrong in its fire sale of three grand final players Adam Treloar, Jaidyn Stephenson and Tom Phillips in a damaging 2020 trade period that prompted protests from Collingwood fans. But he insisted they were the right calls.

Asked for an assessment of how Browne has led, Korda said: “He is doing a fine job. Clubs are always happy places when the team is winning and I am very happy to see Collingwood winning.

“We would all say as directors who have moved on that we have left the club in a better state than when we started.”

Korda praised the selfless approach from Buckley in mid-2021.

“Nathan decided, and the club decided, that it was time to make a change, but he handled it so well. His morals and principles were outstanding,” Korda said.

“He did what was in the best interests of the Collingwood Football Club, and I think the change to Craig has been an important part of the success you have seen.”

Browne and Korda have made amends and the latter received life membership last year.

“I rang him before the AGM and told him – and I think that was appropriate to say thank you for 14 years of service,” Browne said.

“If you harbour those things and let them fester they just get worse.”

THE LICA FACTOR

Collingwood’s last premiership coach Mick Malthouse says vice-president Paul Licuria was a “winner” from the board upheaval.

He helped foster a smooth transition from Korda to Browne and with Wright pinpointed McRae as the ideal coach.

Malthouse said Licuria “deserves a hell of a lot of credit for going through a very detailed process in getting the right person”.

“I spoke to Paul and he spoke to me about certain things and in his mind he thought McRae was the one to get the best out of this group,” he said.

“So Licuria has been the winner and then you have what appears to be a very settled group and a settled board – and you’ve just gotta have that. The players have rallied. You can just see that they just enjoy playing. They like the game style because they helped develop it.

“They’ve given their supporters two bloody great years.”

The McRae appointment, announced in September 2021, closed out one of the most exhaustive coaching selection processes in the club’s history.

The subcommittee compiled a list of more than 90 senior and assistant coaches in the AFL and state leagues before it was whittled down to McRae.

The low key, inclusive but fiercely competitive McRae had a compelling two-decade CV, but was decidedly ‘off-Broadway’ compared to the Leigh Matthews, Tony Shaw, Malthouse and Buckley signings.

REBUILDING THE SPINE

Browne’s “first recruit” in the Magpies’ rebuild was former AFL staffer Nadine Rabah, the club’s communications chief, who steered the response to controversies involving Jordan De Goey and Jack Ginnivan.

“She was the league’s brightest star, very capable and has a huge future,” Browne said.

“We needed to get on top of the comms.”

Next came the hiring of former Nine executive Ian Paterson as chief commercial officer.

“Our business wasn’t performing as well as the biggest club in the AFL should. We needed to straighten up all the revenue lines and improve our sponsor relations,” he said.

“When I was managing director of the Nine Network, Ian ran all the sponsorships and commercial partnerships for the London (Summer) and Vancouver (Winter) Olympics. We knew what he could do with sponsors and how to look after them at events.”

Browne convinced Paterson to relocate his family from Sydney to Melbourne but luring Kelly – the founder and boss of sports management empire TLA – was the game-changer.

Buckley said Kelly’s decision to return to the Magpies was “huge”.

“At some point it was always in the back of his mind and in his heart that he would love to come back and help the place. And I think he feels like he really can,” Buckley said.

But Kelly’s senior role at TLA was a sticking point.

“We needed someone capable of running a high-performance team and at the same time remain well liked in the industry – and I knew that person was Ned,” Browne said.

“He was obviously engaged by TLA and technically wasn’t able to speak to me until just before last Christmas, but he and I have been friends for 35 years, so we met and talked about things that friends talk about. I had a lot of friendly discussions with him and things got friendlier and friendlier.

“Ned’s knowledge of the industry is unsurpassed. His connections, his associations and ability to be able to call people. He could see what I wanted to do.

“So we brought those people in (Kelly, Paterson and Rabah), but I also assessed everyone who was there.

“I knew we had the right coach (McRae) and I knew we had the right footy manager (Wright). And the teams that assemble around those two positions are really for those two people to manage.”

Collingwood is on track to break the all-time AFL membership record and has renewed its deal with La Trobe Financial, while Browne met recently with the head of Emirates Airlines in Dubai over an extension of its partnership.

“I went through methodically and rebuilt the spine of that business,” Browne said.

“I ramped up the membership effort and promised 100,000 members and we got there.”

On his relationship with City Hall, Browne said: “By not lambasting them in the press, I know when I have a real problem I can go and sit in front of them and get a good hearing.”

A board subcommittee is also working on an overhaul of Collingwood’s constitution with input from Galbally and other members.

“It was a total mess and that is being fixed,” Galbally said.

On the field, Darcy Moore took over as captain in late January and five players – Tom Mitchell, Bobby Hill, Dan McStay, Oleg Markov and Billy Frampton – were astutely traded in or recruited over summer.

“They were all targeted recruits, which just shows method,” Browne said.

The Magpies also brought in high performance manager Jarrod Wade – whom Mason Cox dubs ‘Coach Beard’ of Ted Lasso fame – who has played a key role in the past two seasons in making Collingwood one of the fittest and fastest finishing teams in the competition.

DARCY AND ‘DO BETTER’

Even before he was appointed captain in January, Darcy Moore was one of the driving forces for change at Collingwood.

In the days after the leaking of the Do Better report, Moore organised Collingwood’s athletes to pen an open letter beginning with the word “sorry” to address the club’s record on racism.

“We had a problem with racism at the club,” Browne said.

“We did the ‘Do Better’ report and it was really important that we got on and implemented those recommendations – that was critical – and the board and administration drove that really hard.”

Moore and Browne attended a traditional Indigenous healing ceremony at Victoria Park in April to honour the 30-year anniversary of Nicky Winmar’s 1993 stand against racism.

“The whole ‘Do Better’ (report) has turned from being a huge liability to a real positive because it has become a blueprint for the way forward,” Darcy’s father, club great Peter Moore said.

“I’ve been very impressed with Jeff Browne and highly recommended him to take the position of presidency.

“The board is very stable, low-key and well managed.

“One of (Darcy’s) big strengths is that he has that compassion for others and he is a deep thinker who understands all those social issues which are so important and also the importance of culture and creating a great environment for everyone.”

JEFF AND EDDIE

Browne and McGuire are lifelong friends, but the former Magpies boss has kept his distance since his exit, although he is still a regular at games.

“Ed’s very happy for the club and enjoying our success,” Browne said.

“We talk about the club but he doesn’t give me any advice. He respects the new broom. There are different styles for different times.”

1990 premiership captain Tony Shaw has great admiration for what McGuire did for the club, but adheres to the belief that anything longer than a 10-year stint in a coaching or administrative role is too long.

“It’s like Leigh Matthews always said ‘10 years at any club – even as a coach – is probably enough’,” Shaw said.

“You see a lot of people hang on for too long. What Ed has done for the club has been incredible. But let’s not kid ourselves, you have to keep refreshing things and they have done that pretty well.

“Browney has done a good job. He and Eddie are two completely different blokes. They have the same drive and the same ambitions, but they do it in different ways.”

Browne and director Jodie Sizer, who said she would never work on a board with him as the dispute raged, are now allies.

“Jodie will say to you now that she said that because she didn’t know me,” Browne said.

“We are not only very good colleagues but we are also very good friends.”

EGO IS A DIRTY WORD

The view from some within Collingwood, and even detractors outside the club, is that ego has sometimes conspired to weigh the Magpies down.

Even Buckley said this week: “Maybe ego has been an issue, but I think we have balanced it now because you don’t want to remove ego altogether because then it doesn’t matter to you.

“Browne, Wright, Kelly, McRae – they seem to have found the right balance.”

Asked if ego was a factor under his regime, Browne said: “There are no ‘out of control egos’ at Collingwood. If there is, I can’t see them and if I find them, I will deal with them.”

On Thursday night, Collingwood takes on Melbourne in a qualifying final.

Malthouse said of the premiership race: “They should win it. It’s theirs to lose, quite frankly.

“They have a deep midfield, good depth outside of the 22, their backline is miserly and they are very aggressive in their running capabilities. And the forward line is a businessman’s forward line. It’s very much structured on six players and not one, and that’s a bonus coming into finals.”

For all of his business success, Browne’s passion for Collingwood remains the same as when he was a kid growing up in the Magpie heartland of Watsonia.

“The next four weeks is about the footy but you’ve got to get everything right to create the best environment for your athletes to perform at their best,” Browne said. “We have got the right coaching group, we’ve got a playing group that can achieve at the highest level and I know they will give their very best.

“But what burns in my memory is not that we were 17th on the ladder when I took over, it was that we lost to Sydney by a f***ing point in the preliminary final last year – and I reckon that burns in everyone’s hearts and minds at Collingwood.

“That is one of the things that motivates us.”

Francis Galbally labels himself as Collingwood’s “honorary solicitor” whilst the club actually used(and paid) other lawyers. What a BS artist.


On iPhone using BigFooty.com mobile app
 

Remove this Banner Ad

Interview with Nathan Buckley in today's Herald Sun...

Collingwood legend Nathan Buckley says he now realises he had to move on for the “greater good” of the club.

Buckley’s almost three-decade association with the Magpies came to an end when he walked away as senior coach in June 2021.

“My belief is that there needed to be change for us to be able to take the next step (out of the malaise of the 2020 post-season),” Buckley said this week.

“I’ve got no doubt that both Ed (McGuire) and I were lightning rods in different ways. We’d been positioned externally. I always thought that Ed was going to need to step aside for new growth, but I didn’t realise that I needed to do it as well (laughs).

“And when I had that Come to Jesus moment with Wrighty (Collingwood football boss Graham Wright in April 2021), I very quickly understood that ‘yeah, this is exactly what needs to happen here for the greater good.”

In a wide-ranging interview ahead of the club’s finals campaign, Buckley opens up on his regrets at being the frontman of the 2020 salary cap debacle, why “something wasn’t quite right” in season 2021 and how new coach Craig McRae, chief executive Craig Kelly, president Jeff Browne and Wright are the “right people” to lead the Pies resurgence.

Michael Warner: Are you surprised at Collingwood’s progress?

Nathan Buckley: “They’ve exceeded my expectations. Back in ‘21 it wasn’t a happy place. The locker room wasn’t happy. The club wasn’t happy. I wasn’t happy. Add in Covid, the trade period and ‘Do Better’ – there was just too much going on in our space, and it’s so marginal at the top, we just didn’t have our ducks in a row.

“We had built off this inclusive, caring environment – what everyone is still seeing now is what we had built and who we are – but the hard-nosed decisions that had to be made at the end of 2020 did not reflect that.

“In leadership you’ve got to make hard decisions that are unpopular at the time – and whilst they were the right decisions – they definitely weren’t managed as well as we could have done.

“We absolutely did what we had to do but if I had my time again I wouldn’t have been the frontman with Adam (Treloar). I would have stayed well away from it because it wasn’t a coaching decision. It was a salary cap decision but I just wanted to front up to it and take responsibility for everything.”

MW: Was that right – to take responsibility – in hindsight?

NB: “Politically, no. But I had the relationship with Ads – we had travelled a journey from the under 16s for Vic Country way back when, we’d stayed in touch when he was at GWS – our connection was probably a significant reason why he came to Collingwood. It was a ruthless decision in amongst this ideal of care and support.

“We valued the person above the footballer and then all of a sudden we are expecting the person to understand that it’s a football decision.

“We didn’t feel all that great about it and weren’t able to pull it back together quick enough in the early stages of 21.”

MW: Have you been able to speak to Adam?

NB: “No, I haven’t. I’ve learned you are responsible for half of a relationship. But I understand why he feels the way he feels and if in time he wants to reach out or we get a chance to unpack it, then I’m more than happy to do it. He’s a good man.”

MW: Eddie left and then you left. Was it just the right time for change?

NB: “I think so. I’ve had the belief lately that I could have fought my way out of it and through it. But I took a step back and took a look at where I was and where the club was – and the feedback that had come back, both positive and negative, which had brought Wrighty into a position of having that chat with me about going forward, and that ‘we reckon we need to go elsewhere. We reckon we need to move beyond you as senior coach’.

“So that was over a couple of chats over a couple of weeks and I reckon I could have fought it – ‘what do we need to fix?’ But I thought on the balance of it he was probably right and there was enough of a mandate for change and that the time was right just to take another important piece out of it just to allow for fresh growth.”

MW: Was it a surprise the first time Wright mentioned that to you?

NB: “Yes, but if I’m being totally honest I wasn’t absolutely at ease myself. I wasn’t happy at the club for probably a large part of that ‘21 pre-season anyway.”

MW: Why is that?

NB: “I had my own resentment around the trade period and the role that I felt like had been imposed on me and the decisions we were forced into. And the ‘Do Better’ report, and that I was a focus of that from outside of the footy club, that weighed on me, and so I don’t think I was the best version of myself and that impacted my ability to do the job and connect with people right when they needed a little bit more consistent and stable support. I was probably idling at 6 or 7 out of 10 instead of being the 8 or 9 that I had been for most of my time.”

MW: Is that in hindsight?

NB: “A little bit. But I knew it enough when I was talking to Wrighty.”

MW: Can you take me inside that first chat with Graham Wright?

NB: “We had an initial chat and said let’s go and do some vox popping and see what the feeling is around the place. I was an equal partner in wanting that feedback. I’ve always wanted the feedback and something wasn’t quite right. We didn’t start the year well … we weren’t popping and so I reckon that first convo was around Round 5 or 6 … we came back around about a month later and it was over the course of a week that we made the call and then another three or four days to say that I wasn’t going to continue (until the end of the season) – and that was on me. Wrighty was fantastic. I’d been trying to get him back to the club for ages and so there was a great irony in the fact he managed me out (laughs)…”

MW: Can you remember where you were and what he first said about your future?

NB: “Yeah. He handed me a one pager in his office, which was a summary of five or six areas. A couple of positives, a couple of negatives in regards to my role. I had a read of it there and then.

MW: Can you remember how you felt?

NB: “Yeah. I understood it.”

MW: Was it a lightning bolt moment?

NB: “Yeah it was, it doesn’t matter who you are. It was confronting, but Wrighty was awesome. We had a close win against the Crows after that chat and then came around again and made some decisions in the days leading into the Sydney game.”

MW: How did the salary cap get mucked up so badly?

NB: “I’ve got my theories but I don’t know. I think it was a bit of a perfect storm. We improved really quickly and that triggered some performance contracts. My understanding through 2019 was that we were going to have to lose a big money player but when we got to the end of that year we had found a way to keep them all. As a coach, if you tell me that we’ve found a way to keep all of our players, I was happy with that.”

MW: But you were kicking the can down the road?

NB: “That’s evident.”

MW: Would you describe it as mismanagement?

NB: “I wouldn’t. I won’t give you that word but we could have handled it better. I never wanted to know what the players were on. The salary cap was for other roles in the footy program. So, when that can started getting kicked? I’m not too sure. But I know where it stopped.”

MW: Eddie McGuire was a formidable figure at the club. Was it also time for him to go?

NB: “I understand the narrative on Ed, both internally and externally – that he can be overbearing and headstrong. He was continually coming up with ideas on how the club could be better. There’s a lot of people who love him and a lot who hate him. I’ve always respected the bloke. He’s the most optimistic bloke I’ve ever met in his capacity to let his worst situations go and just march forward, like water off a duck’s back and that attitude has got him a long way in life and I think it helped the club a lot – for a lot of his years. I’m not privy to how the board operated or what the governance was like at the top, but he was pretty headstrong and I’m sure if he had an idea it would often come to fruition – for good or bad.”

MW: Has it helped Collingwood that Eddie is no longer there?

NB: “My belief is that there needed to be change for us to be able to take the next step. I’ve got no doubt that both Ed and I were lightning rods in different ways. We’d been positioned externally. I always thought that Ed was going to need to step aside for new growth, but I didn’t realise that I needed to do it as well (laughs). And when I had that Come to Jesus moment with Wrighty, I very quickly understood that ‘yeah, this is exactly what needs to happen here for the greater good.”

MW: Jeff Browne replaced him. How much credit should he take?

NB: “I don’t know a lot about Jeff but he’s obviously as passionate as anyone about Collingwood. I actually sat in front of him and Tom (Browne) when Collingwood played Freo this year. I sat with Ned. It was the first time Ned and I had actually sat at the footy together and Jeff was just an absolute barracker. It was awesome. He was out of his seat and Ned was saying, ‘He’s nuts’. But he’s passionate about the club, which is great to see. So, you can be all that but the role of president is how do you galvanise and pull out all of the attributes of your board? And from what Ned tells me Jeff is as good as he’s seen in his time at being able to have people in the room bring their respective skill sets for the betterment of the organisation that they are governing. You can’t say much more about someone if they have that capacity. You need the right dose of ego and perspective to be able to do that.

MW: And to get Craig Kelly as CEO after that?

NB: “It was just timing. Ned is a savvy businessman and whilst he’s held an influential position in football generally through management, events and his association with the AFL, he’s always loved Collingwood and he feels indebted to Collingwood. At some point it was always in the back of his mind and in his heart that he would love to come back and help the place – and I think he feels like he really can. With the journey he has travelled and the experiences that he’s gathered – and I know that he’s already had a tremendous impact on the club. They love him. He’s equal parts manic and cracking the whip and disciplinarian – but then loving and caring. He’s the biggest-hearted tough prick going around and quite often you find that with the toughest guys who have the softest insides. The reflections that I get from the staff is that things just get done – and they are expected to get done now.”

MW: How important has his appointment been?

NB: “Huge. Collingwood are a big, powerful club. Ego in footy is fascinating. You need enough of it to have belief in yourself, but too much and you cut yourself off at the knees. And Ned is fair. He’ll still go to the negotiating table and be hard, but he’s also fair. He’s looking for win-wins. He’s not about chest-beating or ego. I think the club is in great shape.”

MW: What about the playing group?

NB: “Pendlebury, Sidebottom, Howe, Adams, Maynard, Elliott and Moore, the heart of the playing group, have been as influential in building what the club now is as anyone at the top. Darcy was in our leadership group, he was intelligent and had a great perspective and footy was important to him – but it’s never been everything. He seemed to feel more comfortable in the environment as he went along and felt more and more entitled to stand in front of it to the point where he was happy to put his hand up to do it (the captaincy). He and Jordan Roughead in particular – along with Brodes (Grundy) and even a guy like Tom Langdon – were the social conscience of the playing group because they are very progressive. They would often hold the management to account in certain areas. When the ‘Do Better’ report came out, I remember having a meeting with all the players and staff – because we needed to address it – and we were all at various levels of embarrassed, ashamed and angry. The last domino to fall (for Darcy) was his acceptance of what the reality was, accepting what the club had been in some way and deciding that he wanted to be a leader for the better. In my mind, that is a big part of it (the resurgence).

“Throughout my time at Collingwood – and I noticed it more when I was a coach – there just increasingly became a disconnect between the football department, including players and staff, and their faith in leadership. To the point where we really built from the inside out. It was the players and staff taking more ownership for the environment and behaving in the way that we wanted it to be. I think that was the genesis of the new Collingwood.”

MW: So it’s been players driven, you think?

NB: “Absolutely. Absolutely. It went from the bottom of the pyramid right to the top. And if you can imagine a wave coming from the bottom through the top … and I’ve been flushed out, but I think I’d like to think that I was a part of the wave. When I accepted the job I wanted to do two things – win lots of games of footy and have people walk out better for their experiences at the club, which is why Adam Treloar hurts me. But by doing that the deeper purpose, what I was hoping to do – I wanted the club to change. I didn’t want it to be the same club that it was when I left that it was when I started because we needed to change.”

MW: So you have a sense of pride in what has now happened?

NB: “Bloody oath, I do. And I don’t feel like I am just consoling myself with that. The appointment of Fly (Craig McRae) – what we built and what I was a part of – he is more naturally taking that on. It was nearly against my nature.”

MW: What do you mean by that?

NB: “Because I was more critical by nature. I look for what’s not right rather than what is right. So he is more naturally what we had become and he’s just taken it to another level.”

MW: Have you spoken to him at all?

NB: “We’ve had a few chats but nothing in depth. I’ve sent him a few messages here and there, three or four last year maybe, and he’d flick something back and in the end, at the granny actually in the September Club, we had a quick chat. He deserves all the credit that he’s getting.”

MW: Now that you are in the media, and not coaching and have kids who barrack for Collingwood, like Jeff Browne, are you a Pies barracker these days?

NB: “I’m more circumspect, I think. But I didn’t realise how invested I was until the qualifying final last year, in the middle of the last quarter. We were broadcasting at the game, but I wasn’t calling, and Taylor Adams rips his groin and we go and lose that game and I thought, ‘sh**’. I feel like there’s still a strong connection with that playing group. They are f***ing enormously resilient – all of them. They’ve gone close. My whole career I was close but didn’t get there. And these boys outside of Pendles and Steele have travelled this journey and haven’t got there. So I want to see them get rewarded because I know how much work they have put in – how much commitment they have made in a personal sense, let alone in a professional sense. 2018, ‘19, ‘22 – you look at those years and think, ‘Well, there’s three really narrow losses that have either taken one away or give you the chance at another couple. I’d love to see them rewarded but there are no guarantees.”

MW: One last one. Nick Daicos. How amazing is it to be that good so early in your career?

NB: “Everything that has been said about him is spot on. He starts as an outside player playing off halfback – not asked to defend but get involved in our offence – throw him forward every now and then and he kicks a goal when you need one, and then you throw him in the middle and he starts winning his own ball, clearances, going from the inside to the outside. There’s a lot of the way that the team plays that is built off his attributes. He must be coached really well and I think he’s been brought up really well. Once again, that great balance between ego and confidence with the selflessness to understand that he’s not the whole team. He’s a rare combination. If you zoom out and look at the bigger picture, maybe Collingwood’s ego has always got ahead of accepting what needs to happen in the moment. Maybe ego has been a big issue for Collingwood. But I think we’ve balanced it now because you don’t want to remove ego altogether because then it doesn’t matter to you. Browne, Wright, Kelly, McRae – they seem to have found the right balance.

“I mean, Fly (McRae) has a really strong ego – there’s an inner belief there. A f***ing bulldog in that little poodle. I know him well enough to know. There’s always been a little chip there, someone who has been perennially overlooked and underestimated and I think that’s part of the fuel that he’s got. He’s a winner. So, they’ve got the right people to do it.”

Not questioned about his boys and their footy future which I find unusual.
 
I am stating the club used a legal firm over that timeframe. One that they paid.

Honorary solicitor is a BS piece of self promotion.


On iPhone using BigFooty.com mobile app

Wipey, in the spirit of kumbaya, you need to put aside your differences at least until we fail and then you can tuck in...
 
Wipey, in the spirit of kumbaya, you need to put aside your differences at least until we fail and then you can tuck in...

One thing capitalism loves more than a war, and that's peace.

Nothing but a ruling class plot to make more money. And peace is also boring.

Hatchets should only be buried in heads.
 
One thing capitalism loves more than a war, and that's peace.

Nothing but a ruling class plot to make more money. And peace is also boring.

Hatchets should only be buried in heads.

I'm not asking the wipey to cast his predatory capitalist behaviours aside indefinitely.... just until we lose and then he can uncover the fangs....

peace and love to all...
 

🥰 Love BigFooty? Join now for free.

Francis Galbally labels himself as Collingwood’s “honorary solicitor” whilst the club actually used(and paid) other lawyers. What a BS artist.


On iPhone using BigFooty.com mobile app

Galbally’s details were recently provided to me as a reference for a company.

I rang the other referees.

But on the article about Browne and our club, I’m impressed and more than I thought. I’ll even admit I got Kelly’s appointment wrong. From the outside he’s doing a good job.

Hell everyone’s doing a good job!

I hope we don’t turn feral if the Pies have a really poor September (which we won’t).
 
Galbally’s details were recently provided to me as a reference for a company.

I rang the other referees.

But on the article about Browne and our club, I’m impressed and more than I thought. I’ll even admit I got Kelly’s appointment wrong. From the outside he’s doing a good job.

Hell everyone’s doing a good job!

I hope we don’t turn feral if the Pies have a really poor September (which we won’t).

It's interesting that there's a lot of talk in the articles about less ego and then our president tells the world of all his great deeds....If I have a suspicion, I think there's a number of wolves hiding in the bushes laying low.....much as they did in Eddie's reign.

As for your thoughts on Ned, I wouldnt be using his dealings with the netballers as a reference, if I was him....The portrayal of heart of gold hitman is something from a DC comic. He's managed to jump on board phar lap halfway down the flemington straight. I reserve my judgement.

I think if the crap hits the fan in the next few weeks, we might some true colours appear. I think that even the Fly looked a little shakey in the last few weeks. He hasnt experienced the full force of a pack of ferals looking for blood in september.

I think we're being set up for a fall....
 
It's interesting that there's a lot of talk in the articles about less ego and then our president tells the world of all his great deeds....If I have a suspicion, I think there's a number of wolves hiding in the bushes laying low.....much as they did in Eddie's reign.

As for your thoughts on Ned, I wouldnt be using his dealings with the netballers as a reference, if I was him....The portrayal of heart of gold hitman is something from a DC comic. He's managed to jump on board phar lap halfway down the flemington straight. I reserve my judgement.

I think if the crap hits the fan in the next few weeks, we might some true colours appear. I think that even the Fly looked a little shakey in the last few weeks. He hasnt experienced the full force of a pack of ferals looking for blood in september.

I think we're being set up for a fall....
Cynical much?
 
Another article in today's Herald Sun....
Inside the new Collingwood: How welcoming past players in the inner-sanctum has changed the culture at the Magpies

Footy clubs are high pressure environments and often past players feel like they’re intruding if they enter the inner-sanctum. That’s no longer the case at the new Collingwood.

Few Collingwood players were as committed to the cause or hard at the contest as Denis Banks, perhaps with the exception of his great mate Darren Millane.

So when Banks spoke to the current Pies players in the pre-season early last year about Millane – who was killed in a car accident 12 months after the pair played in the club’s legendary 1990 premiership – it was an emotional bridge between the past and the present.

It’s a bridge coach Craig McRae is busy constructing as part of the Magpies’ plan to unite the old and new of Australia’s biggest sporting club.

Inclusion has been one of the key planks of Collingwood’s transformation on and off the field and McRae has used it by welcoming back retired players on a more regular basis.

Some of them have even been embedded within the locker room for a week.

Banks’ emotional speech about his best mate ‘Pants’ (Millane) served two points – it provided a modern context about one of the club’s great players of the past, but it also provided a salient lesson for the next generation of stars.

“He (Millane) was dynamic, he was tough, he had s — in him … if someone was in front of him, he would go through them,” Banks told the modern-day Pies.

“He broke his thumb and he played with injections (in the 1990 finals series). The pain he was in every (game) and every training session was unbelievable.

“Him being out on the field was inspirational for us.”

Then Banks’ veneer broke when he tearfully explained the sense of loss that followed Millane’s death – at 26 – having crashed his car while driving home intoxicated.

“Pants (Millane) was just the best bloke ever … we all miss him,” Banks said.

“We all get choices and sometimes we make the wrong ones. He made the wrong choice … and the choices you make are everlasting … so guys make the right choices.”

Since the arrival of McRae (who was appointed by Mark Korda’s board in the midst of a boardroom upheaval that split the club for a time in 2021) and Jeff Browne’s elevation to the presidency, the club has made a more active pitch to its past players to get back involved.

That has only increased in McRae’s second season, with Banks and Millane’s 1990 premiership teammate Craig Kelly, now the Magpies’ chief executive officer, a big believer in welcoming past players back into the inner-sanctum.

Footy boss Graham Wright, another member of that 1990 side, has played a role too.

“Part of the appeal of Ned was that I wanted to bring our great players back to the club,” Browne said.

Club great Peter Moore says Collingwood now feels more inclusive for past players and families.

“It used to be, as past players, you would feel a little like you were intruding, as footy clubs are high pressure, highly competitive environments,” Moore said.

“Now I think it is more accessible and the families are welcomed into the rooms. It is a very important part of involvement with the kids and the families, being welcomed into the inner sanctum, I think that has been great for the culture.”

Moore recently joined the fathers of Collingwood players in a ‘Dads’ Day’ at the AIA Centre, alongside his son Darcy, who is in his first season as captain.

Collingwood did a similar thing on Mothers’ Day this year with Beau McCreery’s mum, Julie, giving a classic pre-game speech.

Peter Daicos, one of the club’s favourite sons and the father of young guns Nick and Josh, says the Collingwood 2023 version is more welcoming than it has been since he retired from AFL football three decades ago.

“I am not there (at the club) day to day, but all I can reference is that from (the time) when I retired (in 1993) until now, there has just been a massive turnaround,” Daicos said this week.

“That has got a lot to do with Craig McRae and Wrighty (Graham Wright).

“Things are always evolving in clubs. These guys have come in with some fresh ideas and the term ‘inclusive’ is so apt in this case.

“Whether it is as an ex-player or as a parent, you don‘t want to overstay your welcome and you don’t want to be a burden because their first priority is getting the team right.

“But it is really nice we can go back. I love it because you get all the young Collingwood boys coming over and having a bit of a chat. It’s so good. They are all so welcoming to us all.”

Daicos said change could often bring about a spike in performances in any environment as he praised his former teammate Wright for having the foresight to recommend McRae – who had served a two-decade apprenticeship but had never been a senior AFL coach – for the role.

“We tried something a bit different, they got an untried guy (at senior level) but they clearly did their due diligence,” Daicos said of McRae’s appointment in September 2021.

“And don’t forget the coaching is not about one person, it is about a whole coaching group.”

“We always look at players maturing, but these coaches are getting better every year. They have only been here for two years with this group, so they are learning things all the time.”

He also praised president Jeff Browne, saying: “the thing with Jeff is that he loves the anonymity of it all, he is sitting in the background.”

Browne organised for Daicos to travel to the Middle East earlier this year to speak to the club’s major sponsors Emirates about his experiences as a former Collingwood player but also what it means to be the father of All-Australian young guns Nick and Josh.

“He (Browne) got me to speak to our major sponsors at Emirates re: Collingwood as a player but also me as a dad (with sons playing with the club), which was really good,” Daicos said.

A number of the club’s 2010 premiership players, including Jarryd Blair who handed new Magpies Dan McStay and Bobby Hill their new jumpers in the lead-up to round 1, have also been invited back into the fold this season.

Some of those past players have developed close ties with the current stars wearing their numbers.

Collingwood’s last premiership coach Mick Malthouse says McRae has been pivotal in the club’s revival.

He was always confident the rebound would be swift, declaring the Pies “had the ingredients of a very good football side”.

“I never thought they were a bad side,” Malthouse said. “I had a fair idea what Craig McRae was like as a bloke because I had him in 2011 (as an assistant coach). He’s a very personal sort of bloke and clearly knows the game.

“I like people who have had success and know how to get success. He’s been a part of multiple premierships. He was a part of a very successful football club as a player (at Brisbane) and he’s been a part of a very successful coaching team at Richmond.

“He knows good from bad when it comes to winning and losing – and that’s fundamental to coaching – having a history of knowing the differences.”

Twelve of Collingwood’s 2018 losing grand final team have moved on from the club – some are still playing elsewhere.

“I didn’t think it would take long (to rebound),” Malthouse said.

“But I mean we didn’t know how good (Nick) Daicos was going to be – or that (Scott) Pendlebury and Steele Sidebottom would still be around to support the new captain in (Darcy) Moore.

“They are real bonuses and leadership is such a valuable commodity on a ground as big as we’ve got in Australian Rules.”
 
Status
Not open for further replies.

Remove this Banner Ad

🥰 Love BigFooty? Join now for free.

Back
Top