There may not be a Macquarie for KB to go to at this rate. Can someone explain how they are able to stay in business with such low figures?
Macquarie obviously have stations like 3AW and 2GB which are massive. More than three times the listeners SEN pull in.
Most of Macquarie sports it is run by existing Macquarie employees so not overly expensive. The value is the licence and they have to be on air or they lose their licence.
There is also a rumour they have a no compete clause with the sale of a Sydney station a few years back so can't switch to music just yet in that state but have kept Brisbane and Melbourne in line with Sydney.
Their ratings are so low, I think they will make a change to a different format soon, they won't want to take any listeners away from their bigger stations so not sure what that format will be.