Official Club Stuff 2007-2016 Carlton FC Annual Reports

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The_Wookie

The_Wookie

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Veteran 10k Posts 30k Posts Shiny Penny Podcaster
Jul 2, 2010
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Adelaide
AFL Club
Carlton
couldnt sleep last night, and the club finally fixed the download link, so here goes.

Carlton2007-2016.png


Sources
carlton2016-17mems.png


Sources
2016 Comparisons
 
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Consolidated Profit/Loss
  • Hawthorn – $4,660,824
  • Geelong – $2,255,116
  • St Kilda – $1,107,311
  • Melbourne – $720,218
  • North Melbourne – $83,039
  • Richmond – ($80,257)
  • Carlton ($769,265)
  • Brisbane – ($1,783,506)
  • Collingwood – ($2,622,623)
  • Essendon – ($9,825,37)
Revenue
  • Collingwood – $71,475,457
  • Hawthorn – $69,779,234
  • Geelong – $54,650,813
  • Carlton – $ 54,390,069
  • Essendon – $53,499, 545
  • Brisbane – $48,707,494
  • Western Bulldogs – $48,400,000 (statement only)
  • Melbourne – $47,552,639
  • Richmond – $47,538,233
  • St Kilda – $39,928,568
  • North Melbourne – $38,548,700
Revenue without Pokies/Hospitality
  • Hawthorn – $51,440,437
  • Collingwood – $49,819,159
  • Geelong – $45,590,438
  • Richmond – $40,320,387
  • Essendon – $39,959,539
  • North Melbourne – $38,000,000 (statement only)
  • Carlton – $36,440,868
  • Melbourne – $35,359,354
  • Brisbane – $33,514,529
  • St Kilda – $37,859,436
AFL Revenue
  • St Kilda – $17,125,673 (shown as AFL distributions and “other” income)
  • Brisbane – $16,753,407
  • North Melbourne – $13,803,488
  • Melbourne – $12,758,742
  • Richmond – $10,478,488
  • Carlton – $ 10,238,834
  • Essendon – $9,824,470
  • Hawthorn – $9,788,488
  • Geelong – $9,512,533
  • Collingwood – $8,888,484
Membership Revenue
  • Collingwood – $22,565,759 (includes matchday)
  • Geelong – $14,341,800 (includes gate reciepts)
  • Hawthorn – $12,422,423
  • Essendon – $10,100,110
  • Carlton – $ 8,618,194
  • North Melbourne – $7,263,161
  • Melbourne – $7,578,057 (includes fundraising)
  • St Kilda – $6,646,174/38,101
  • Brisbane – $5,602,557 (includes Gate reciepts)
Membership Revenue per Member
  • Geelong – $274.77 (includes gate reciepts)
  • Brisbane – $240.59 (includes gate reciepts)
  • Melbourne – $193.58 (includes fundraising)
  • Essendon – $175.67
  • st Kilda – $174.44
  • Hawthorn – $164.86
Sponsorship Revenue
  • Collingwood – $17,024,436
  • Geelong – $16,079,494 (includes fundraising)
  • Hawthorn – $14,947,662
  • Essendon – $12 ,493 ,197
  • Richmond – $10,575,059
  • Brisbane – $9,599,634
  • Melbourne – $8,916,023
  • North Melbourne – $8,559,657
  • St Kilda – $5,838,157
Pokies and Hospitality Revenue
  • Collingwood – $21,656,298
  • Hawthorn – $18,338,797
  • Carlton – $ 17,949,201
  • Brisbane – $15,192,965
  • Essendon – $13,540,006
  • Melbourne – $12,193,285
  • Geelong – $9,060,375
  • Richmond – $7,217,846
  • St Kilda – $2,069,132
Pokies and Hospitality Profit
  • Collingwood – $5,501,431
  • Brisbane – $4,207,183
  • Melbourne – $3,620,569
  • Carlton – $2,760,309
  • Essendon – $2,456,768
Gate Reciepts and Match Returns
  • Melbourne – $4,592,047
  • Hawthorn – $4,372,640
  • North Melbourne – $2,265,583
  • Carlton – $ 1,909,420
  • St Kilda – $1,623,290
  • Essendon – $216 , 850
Merchandise
  • Hawthorn – $4,020,932
  • Essendon – $2,268,964
  • North Melbourne – $1,764,335
  • Geelong – $1,742,436
  • Carlton – $ 1,093,580
  • Melbourne – $986,269
  • Brisbane – $817,849
  • St Kilda – $791,796
Football Department Spend
  • Geelong – $23,172,565
  • Essendon – $22,981,249
  • Collingwood – $22,959,708
  • Richmond – $22,794,109
  • North Melbourne – $22,337,950
  • Brisbane – $22,236,384
  • Melbourne – $21,927,456
  • Carlton – $ 21,598,464
  • St Kilda – $20,724,493
  • Hawthorn – Not completely defined.
AFL Equalisation Levy
  • Collingwood – $1,405,904
  • Hawthorn – $1,301,588
  • Geelong – $390,000
  • Essendon – $350,004
Assets
  • Hawthorn – $62,414,117
  • Collingwood – $52,857,370
  • Essendon – $47, 817, 356
  • Geelong – $35,036,809
  • Richmond – $29,521,323
  • Carlton – $24,691,073
  • Melbourne – $17,484,015
  • North Melbourne – $15,911,962
  • St Kilda – $14,160,615
  • Brisbane – $8,195,809
Liabilities
  • Geelong – $25,105,827
  • Hawthorn – $20,814,863
  • Essendon – $20,363,757
  • Brisbane – $19,067,673
  • Collingwood – $17,546,328
  • Carlton – $16,550,678
  • St Kilda – $14,795,190
  • Melbourne – $12,644,379
  • North Melbourne – $6,164,116
  • Richmond – $5,430,252
Equity
  • Hawthorn – $41,559,254
  • Collingwood – $35,311,042
  • Essendon – $27,453 , 599
  • Richmond – $24,091,071
  • Geelong – $9,930,982
  • North Melbourne – $9,747,846
  • Carlton – $8,140,395
  • Melbourne – $4,839,636
  • St Kilda – ($634,575)
  • Brisbane – ($10,871,864)
 

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At a quick glance, the one that stood out to me was merchandise.

That's a terrible result and no doubt we'd be way behind Richmond & Collingwood should their numbers be up and possibly even the Western Bulldogs.

Discussed this in more detail in another thread but there are things we could do, to bolster our walking marketers/advertisers..........but we aren't.
 
HARKER said:
At a quick glance, the one that stood out to me was merchandise.

That's a terrible result and no doubt we'd be way behind Richmond & Collingwood should their numbers be up and possibly even the Western Bulldogs.

Discussed this in more detail in another thread but there are things we could do, to bolster our walking marketers/advertisers..........but we aren't.
Click to expand...
That'll come with winning and establishing an identity/brand with those who regularly want merchandise, i.e. U25s, and those who purchase for them.

Of more concern are:

- non-football revenue outside of gaming remains poor
- gate receipts, though perhaps this reflects discount membership deals after round 8 this year, yet our membership revenue didn't really jump (I'd be interested to see our attendance figures)
- we're arguably not making quite enough headway into our debt given our revenue is still steady despite poor on-field results, though interest rates had dropped significantly when we last re-financed, and have continued to drop
- football department spend is mid-table at best (prudent definitely, but at risk of lacking innovative staff and facilities), and Essendon and Geelong appear to be getting concessions according to last year's figures

I presume the Bombers' reflects allowing for the top-up payments, while Geelong's has something to do with maintaining an AFL venue. It would be interesting to see if there are other means through which to derive exemptions.

Do Adelaide, West Coast, Sydney and Geelong all own their own venues? Interesting pattern if true.
 
Jimmae said:
That'll come with winning and establishing an identity/brand with those who regularly want merchandise, i.e. U25s, and those who purchase for them.

Of more concern are:

- non-football revenue outside of gaming remains poor
- gate receipts, though perhaps this reflects discount membership deals after round 8 this year, yet our membership revenue didn't really jump (I'd be interested to see our attendance figures)
- we're arguably not making quite enough headway into our debt given our revenue is still steady despite poor on-field results, though interest rates had dropped significantly when we last re-financed, and have continued to drop
- football department spend is mid-table at best (prudent definitely, but at risk of lacking innovative staff and facilities), and Essendon and Geelong appear to be getting concessions according to last year's figures

I presume the Bombers' reflects allowing for the top-up payments, while Geelong's has something to do with maintaining an AFL venue. It would be interesting to see if there are other means through which to derive exemptions.

Do Adelaide, West Coast, Sydney and Geelong all own their own venues? Interesting pattern if true.
Click to expand...

Do you think so? You may well be right, but I just don't feel that young people don't want a monogram front and centre.

Sort of gets back to finding/developing a kit that makes a statement yet is still 'street'. The CFC jumper doesn't quite do that.
 
HARKER said:
Do you think so? You may well be right, but I just don't feel that young people don't want a monogram front and centre.

Sort of gets back to finding/developing a kit that makes a statement yet is still 'street'. The CFC jumper doesn't quite do that.
Click to expand...
Merchandise
  • Hawthorn – $4,020,932
  • Essendon – $2,268,964
  • North Melbourne – $1,764,335
  • Geelong – $1,742,436
  • Carlton – $ 1,093,580
  • Melbourne – $986,269
  • Brisbane – $817,849
  • St Kilda – $791,796
The top 4 of that list either strongly promoted their brand independent of results (Essendon, essentially through calling for charity/solidarity), or won/were expected to win football games.
 
Jimmae said:
Merchandise
  • Hawthorn – $4,020,932
  • Essendon – $2,268,964
  • North Melbourne – $1,764,335
  • Geelong – $1,742,436
  • Carlton – $ 1,093,580
  • Melbourne – $986,269
  • Brisbane – $817,849
  • St Kilda – $791,796
The top 4 of that list either strongly promoted their brand independent of results (Essendon, essentially through calling for charity/solidarity), or won/were expected to win football games.
Click to expand...
Where's Collingwood on this list?

Thought they'd be top or close to.
 
MightyMighties said:
Where's Collingwood on this list?

Thought they'd be top or close to.
Click to expand...
That's from Wook's efforts to collate info, so I assume they haven't reported the info anywhere. I'd assume that they'd have a fair packet given they have 80k members.
 

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HARKER said:
At a quick glance, the one that stood out to me was merchandise.

That's a terrible result and no doubt we'd be way behind Richmond & Collingwood should their numbers be up and possibly even the Western Bulldogs.

Discussed this in more detail in another thread but there are things we could do, to bolster our walking marketers/advertisers..........but we aren't.
Click to expand...

Same Harks.

Although a relatively minor item given our total income.

I have thought our merchandise in the last few years was "uninspiring" at best - this info probably supports that thought.

Spent some time in the US last year and they do an unbelievably good job - shouldn't be too hard to find someone here that can do a decent job.

Apart from that it is really sad the club has made so little progress in so many areas since 2009 - just been treading water really.
 
The_Wookie said:
couldnt sleep last night, and the club finally fixed the download link, so here goes.

Carlton2007-2016.png


Sources
carlton2016-17mems.png


Sources
2016 Comparisons
Click to expand...

And thanks The_Wookie for the unbelievable effort compiling this - fine work!!
 
HARKER said:
Do you think so? You may well be right, but I just don't feel that young people don't want a monogram front and centre.

Sort of gets back to finding/developing a kit that makes a statement yet is still 'street'. The CFC jumper doesn't quite do that.
Click to expand...
The age and tradition of our club is it's biggest asset when it comes to winning hearts and minds for support. If anything, more needs to be made of the monogram and the unique jumper we have. I can't see some sort of fashionable modernisation of it being successful.
 
A smaller version of the logo retains its impact and makes the garment wearable outside of attendance at games.

Get on it merchandising people
 
Couple of interesting points I saw in another version of this thread:

I believe our equity peaked in 2012 due to us purchasing a bunch of gaming machines and further upgrading facilities after some cash was tipped in, as well as our highest finals finish in a decade. It definitely needs to improve, but we don't want to be reliant on quasi-charitable donations to bump up our figures.

That'll take time, but expenses are being much more tightly controlled under Trigg, and we seem to be making inroads with growing our non-football portfolio (or at least, non-traditional revenue streams).

Secondly, there's mention of confidential information not being included in the annual report. I've seen this brought up a few times in the past, and it shouldn't be a stretch to consider that telling people about deals that are commercial-in-confidence may be damaging for the potential outcome of the deal for one or both parties.

Why make it easy for someone to swoop by posting a bunch of negotiated figures and send hours of work (and related costs) down the drain just so a few members are pleased with a more transparent reported figure. It eventually rolls onto the accounting data when it becomes a more tangible asset or liability anyway.
 
The New York Yankees have a monogram that is similar to the CFC and is worn around the world by people who don't even like baseball. We are in a fortunate position with our history, unfortunately our merchandising hasn't been updated since we were successful (last century).
 
Jimmae said:
Couple of interesting points I saw in another version of this thread:

I believe our equity peaked in 2012 due to us purchasing a bunch of gaming machines and further upgrading facilities after some cash was tipped in, as well as our highest finals finish in a decade. It definitely needs to improve, but we don't want to be reliant on quasi-charitable donations to bump up our figures.

That'll take time, but expenses are being much more tightly controlled under Trigg, and we seem to be making inroads with growing our non-football portfolio (or at least, non-traditional revenue streams).

Secondly, there's mention of confidential information not being included in the annual report. I've seen this brought up a few times in the past, and it shouldn't be a stretch to consider that telling people about deals that are commercial-in-confidence may be damaging for the potential outcome of the deal for one or both parties.

Why make it easy for someone to swoop by posting a bunch of negotiated figures and send hours of work (and related costs) down the drain just so a few members are pleased with a more transparent reported figure. It eventually rolls onto the accounting data when it becomes a more tangible asset or liability anyway.
Click to expand...
I'm a member of the club. Effectively a shareholder in a business. I want my figures!

But seriously, numbers are fine so long as individual breakups from sponsors isn't published.
 
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