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Official Club Stuff 2025 Annual Reports

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Reasonable to say plenty going on in 2025 off field at the Blues. Significant investments in joint ventures and other investment vehicles using cash on hand.

Its operating result was a little down compared to 2024 reflecting the big drop off in crowds and this clearly impacted match revenues. Seems the second have if the year impacted the financial result by ~$2M in rough numbers.

2025 ended up being a strategic year off field, solidifying its off field strength and building its non football business for the rainy days ahead.
 
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Reasonable to say plenty going on in 2025 off field at the Blues. Significant investments in joint ventures and other investment vehicles using cash on hand.

Its operating result was a little down compared to 2024 reflecting the big drop off in crowds and this clearly impacted match revenues. Seems the second have if the year impacted the financial result by ~$2M in rough numbers.

2025 ended up being a strategic year off field, solidifying its off field strength and building its non football business for the rainy days ahead.

Oddly Carlton having its best year in Members/Matchday

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Victorian AFL clubs generated 812m in revenue for 2025. This is up 6.4% on 2024, up 47% over the last 5 years and up 32% since 2018. The Tigers lead the way with 144m - 75m from Aligned Leisure, followed by the Pies and pokie assisted Blues.

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Victorian AFL Clubs received 207.19m in distributions from the AFL in 2025, up 10.75% on 2024, up 51% over 5 years and up 44% since 2018. Led by North (28), Saints (26m), Dogs (23m), Dees (22m).

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25% of Victorian Club Revenues come from the AFL Distribution - this is fairly consistent over the last 8 years. The Roos take 48% of their revenue from the league, followed by the Saints (42%), Dees (40%) and Dogs (37%). Bear in mind that ALL clubs are entitled to a base distribution, as well as AFL club support, signage, and AFLW funding - and this is included in the distro.

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Victorian AFL Clubs took 242m in Membership and Matchday in 2025 - amounting to 30% of revenue taken ovall and up 3% on 2024, +60% over 5 years and +52% since 2018. Pies lead the way, with the Blues and Tigers a ways back. 45% of the Pies revenue is in this sector, followed by the Cats (40%), Hawks & Dees (35%)

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Victorian AFL CLubs turned over 162m in Sponsorship & Marketing funds for 2025, up 4% YoY (+49% over 5 years, and 19% since 2018)Again, its the Pies out in front, followed by the Blues and Hawks. This sector accounted for 20% of club revenue in 2025, broadly consistent since 2018.

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Victorian AFL Clubs are sitting on 825m in assets with 596m in equity, including 119m in cash/equivelants.

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Victorian AFL clubs generated 812m in revenue for 2025. This is up 6.4% on 2024, up 47% over the last 5 years and up 32% since 2018. The Tigers lead the way with 144m - 75m from Aligned Leisure, followed by the Pies and pokie assisted Blues.

View attachment 2498722

Victorian AFL Clubs received 207.19m in distributions from the AFL in 2025, up 10.75% on 2024, up 51% over 5 years and up 44% since 2018. Led by North (28), Saints (26m), Dogs (23m), Dees (22m).

View attachment 2498723

View attachment 2498724

25% of Victorian Club Revenues come from the AFL Distribution - this is fairly consistent over the last 8 years. The Roos take 48% of their revenue from the league, followed by the Saints (42%), Dees (40%) and Dogs (37%). Bear in mind that ALL clubs are entitled to a base distribution, as well as AFL club support, signage, and AFLW funding - and this is included in the distro.

View attachment 2498726

Victorian AFL Clubs took 242m in Membership and Matchday in 2025 - amounting to 30% of revenue taken ovall and up 3% on 2024, +60% over 5 years and +52% since 2018. Pies lead the way, with the Blues and Tigers a ways back. 45% of the Pies revenue is in this sector, followed by the Cats (40%), Hawks & Dees (35%)

View attachment 2498728

View attachment 2498730

Victorian AFL CLubs turned over 162m in Sponsorship & Marketing funds for 2025, up 4% YoY (+49% over 5 years, and 19% since 2018)Again, its the Pies out in front, followed by the Blues and Hawks. This sector accounted for 20% of club revenue in 2025, broadly consistent since 2018.

View attachment 2498732

Victorian AFL Clubs are sitting on 825m in assets with 596m in equity, including 119m in cash/equivelants.

View attachment 2498733
Yep we have the winner in Hawthorn, we pay out the most and we have the most equity
 

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Official Club Stuff 2025 Annual Reports

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