- Thread starter
- #26
Official Club Stuff 2025 Annual Reports
- Thread starter The_Wookie
- Start date
- Tagged users None
🥰 Love BigFooty? Join now for free.
Reasonable to say plenty going on in 2025 off field at the Blues. Significant investments in joint ventures and other investment vehicles using cash on hand.
Its operating result was a little down compared to 2024 reflecting the big drop off in crowds and this clearly impacted match revenues. Seems the second have if the year impacted the financial result by ~$2M in rough numbers.
2025 ended up being a strategic year off field, solidifying its off field strength and building its non football business for the rainy days ahead.
- Thread starter
- #28
Last edited:
That’s true. I wonder what specifically declined in events / partnerships? The merchandising decline also was notable and I supposed fed into on field fortunes.
Log in to remove this Banner Ad
- Thread starter
- #30
- Thread starter
- #31
- Thread starter
- #32
- Thread starter
- #33
tiggies dragging their feet this year,
- Thread starter
- #34
lol as i write
TheGoldPersons
Club Legend
- Joined
- Aug 6, 2022
- Posts
- 1,151
- Reaction score
- 2,058
- Location
- Carrara
- AFL Club
- Gold Coast
- Other Teams
- Celtic FC, Chicago Bulls
2025 GC SUNS Financial Result
Gold Coast SUNS has finalised its 2025 financial result, with the club posting an operating profit of $809,331 for the financial year ending in October 2025.
- Thread starter
- #36
- Thread starter
- #37
Victorian AFL clubs generated 812m in revenue for 2025. This is up 6.4% on 2024, up 47% over the last 5 years and up 32% since 2018. The Tigers lead the way with 144m - 75m from Aligned Leisure, followed by the Pies and pokie assisted Blues.
Victorian AFL Clubs received 207.19m in distributions from the AFL in 2025, up 10.75% on 2024, up 51% over 5 years and up 44% since 2018. Led by North (28), Saints (26m), Dogs (23m), Dees (22m).
25% of Victorian Club Revenues come from the AFL Distribution - this is fairly consistent over the last 8 years. The Roos take 48% of their revenue from the league, followed by the Saints (42%), Dees (40%) and Dogs (37%). Bear in mind that ALL clubs are entitled to a base distribution, as well as AFL club support, signage, and AFLW funding - and this is included in the distro.
Victorian AFL Clubs took 242m in Membership and Matchday in 2025 - amounting to 30% of revenue taken ovall and up 3% on 2024, +60% over 5 years and +52% since 2018. Pies lead the way, with the Blues and Tigers a ways back. 45% of the Pies revenue is in this sector, followed by the Cats (40%), Hawks & Dees (35%)
Victorian AFL CLubs turned over 162m in Sponsorship & Marketing funds for 2025, up 4% YoY (+49% over 5 years, and 19% since 2018)Again, its the Pies out in front, followed by the Blues and Hawks. This sector accounted for 20% of club revenue in 2025, broadly consistent since 2018.
Victorian AFL Clubs are sitting on 825m in assets with 596m in equity, including 119m in cash/equivelants.
Victorian AFL Clubs received 207.19m in distributions from the AFL in 2025, up 10.75% on 2024, up 51% over 5 years and up 44% since 2018. Led by North (28), Saints (26m), Dogs (23m), Dees (22m).
25% of Victorian Club Revenues come from the AFL Distribution - this is fairly consistent over the last 8 years. The Roos take 48% of their revenue from the league, followed by the Saints (42%), Dees (40%) and Dogs (37%). Bear in mind that ALL clubs are entitled to a base distribution, as well as AFL club support, signage, and AFLW funding - and this is included in the distro.
Victorian AFL Clubs took 242m in Membership and Matchday in 2025 - amounting to 30% of revenue taken ovall and up 3% on 2024, +60% over 5 years and +52% since 2018. Pies lead the way, with the Blues and Tigers a ways back. 45% of the Pies revenue is in this sector, followed by the Cats (40%), Hawks & Dees (35%)
Victorian AFL CLubs turned over 162m in Sponsorship & Marketing funds for 2025, up 4% YoY (+49% over 5 years, and 19% since 2018)Again, its the Pies out in front, followed by the Blues and Hawks. This sector accounted for 20% of club revenue in 2025, broadly consistent since 2018.
Victorian AFL Clubs are sitting on 825m in assets with 596m in equity, including 119m in cash/equivelants.
PLATTS44
Senior List
- Joined
- Jun 4, 2008
- Posts
- 287
- Reaction score
- 448
- AFL Club
- Hawthorn
- Other Teams
- liverpool
Yep we have the winner in Hawthorn, we pay out the most and we have the most equity
- Joined
- Apr 30, 2020
- Posts
- 5,131
- Reaction score
- 7,584
- AFL Club
- Essendon
2025 AFL Financial Result
The AFL has forwarded its 2025 financial results to the Presidents and Chairs of the 18 clubs, ahead of next month’s Annual General Meeting
www.afl.com.au
This is the closest thread I can see to this topic. A good result the profits are going up, but they did have a massive bump from the new TV deal this year.
Two things I don't understand are, why does the AFL p.a require so much money to run each year? Like the numbers look extraordinary for what they actually do.
The other is why do they always claim they spend 'at least 10% on game development' but it is in the 90 millions again, when the revenue is obviously over 1 billion.
RussellEbertHandball
Flick pass expert
- Joined
- Nov 16, 2004
- Posts
- 86,698
- Reaction score
- 145,194
- Location
- SE Oz
- AFL Club
- Port Adelaide
- Other Teams
- The Mighty Blacks
They negotiate various payments to the PA - income to run the organisation, an injury /hardship fund that keeps being added to and monies are invested like a future fund for future claims, and it provides funding for education/scholarships - as part of the CBA.2025 AFL Financial Result
The AFL has forwarded its 2025 financial results to the Presidents and Chairs of the 18 clubs, ahead of next month’s Annual General Meeting
Two things I don't understand are, why does the AFL p.a require so much money to run each year? Like the numbers look extraordinary for what they actually do.
Plus keeping the PA on-side stops court action ie - not challenging the legality of the draft, not appealing to the Supreme Court when shit happens players don't like, like regularly happened in the 1980's and early 90's when there was no CBA.
The Marketing Fund payments didn't happen in 2023 and 2024, so most of the 2023 and 2024 amounts were paid in 2025. These amounts go to the players and are outside the cap and part of the reason why the best/most sought after players are now getting paid $2mil a year as its for between 50-80 players inc at least 8 AFLW players and it will go to 3 or 4 male players at each club, and 1 female player for some clubs.
There are no rules about maximum or minimums amounts paid to each player, so that helps the best paid players get paid $2mil / year.
If you have forgotten about this fund I wrote about it in a salary cap thread on the Port board I started a few years ago, in May last year at the post linked below and the next post in that thread has Jay Clark's Herald Sun article explaining how the Marketing Fund will work.
Its 10% is of certain revenue earned by AFL Limited, not 10% earned by the AFL group ie Docklands stadium revenue, revenue of state leagues the AFL own 100%, Champion Data revenue that is consolidated into the group accounts, joint venture revenues etc. Those revenue streams aren't part of the 10% calculation.
Last edited:
- Joined
- Apr 30, 2020
- Posts
- 5,131
- Reaction score
- 7,584
- AFL Club
- Essendon
They negotiate various payments to the PA - income to run the organisation, an injury /hardship fund that keeps being added to and monies are invested like a future fund for future claims, and it provides funding for education/scholarships - as part of the CBA.
Plus keeping the PA on-side stops court action ie - not challenging the legality of the draft, not appealing to the Supreme Court when shit happens players don't like, like regularly happened in the 1980's and early 90's when there was no CBA.
The Marketing Fund payments didn't happen in 2023 and 2024, so most of the 2023 and 2024 amounts were paid in 2025. These amounts go to the players and are outside the cap and part of the reason why the best/most sought after players are now getting paid $2mil a year as its for between 50-80 players inc at least 8 AFLW players and it will go to 3 or 4 male players at each club, and 1 female player for some clubs.
There are no rules about maximum or minimums amounts paid to each player, so that helps the best paid players get paid $2mil / year.
If you have forgotten about this fund I wrote about it in a salary cap thread on the Port board I started a few years ago, in May last year at the post linked below and the next post in that thread has Jay Clark's Herald Sun article explaining how the Marketing Fund will work.
View attachment 2524809
View attachment 2524618
View attachment 2524621
Its 10% is of certain revenue earned by AFL Limited, not 10% earned by the AFL group ie Docklands stadium revenue, revenue of state leagues the AFL own 100%, Champion Data revenue that is consolidated into the group accounts, joint venture revenues etc. Those revenue streams aren't part of the 10% calculation.
Great info overall thanks. It does seem excessive still though the AFL pa payments, it was $40 million in 24 and then $60 million in 25, it's enough to run a decent sized company. Seems way overs, especially when it's 2/3rds the funding for the whole of game development across Australia.
🥰 Love BigFooty? Join now for free.
RussellEbertHandball
Flick pass expert
- Joined
- Nov 16, 2004
- Posts
- 86,698
- Reaction score
- 145,194
- Location
- SE Oz
- AFL Club
- Port Adelaide
- Other Teams
- The Mighty Blacks
That big jump is because the marketing fund monies weren't paid in 2023 and 2024. They were paid in 2025 so that makes up $11.7m of that $20m increase + the 2025 amount of $6.9m = $18.6m.
- Joined
- Nov 30, 2006
- Posts
- 1,358
- Reaction score
- 1,736
- Location
- Kalamunda
- AFL Club
- Fremantle
- Other Teams
- Swan District
2025 Financial Result
The Fremantle Football Club has reported an operating profit of $0.55 million for the 2025 financial year
- Thread starter
- #47
- Thread starter
- #48
West Coast Eagles declare 1.635m profit in 2025 - SportsIndustryAU
The AFLs West Coast Eagles (Indian Pacific Limited) report a comprehensive profit of 1.635m on revenue of 96.75m.
footyindustry.com
- Thread starter
- #49
The Educator
Club Legend
- Joined
- Jan 23, 2023
- Posts
- 1,125
- Reaction score
- 1,195
- AFL Club
- Gold Coast
Is this the latest the AFL have ever dropped thier annual report?
