Brand recognition?

[Ford Fairlane]

London, Paris, New York, Munich, everybody talk about ... swampies.

Pierucci

Power looking good in Pierucci
Wed 22 March, 2006
Port Adelaide Football Club

The Port Adelaide Football Club players, coaches and officials will have a new look in 2006.

Although based in Adelaide, South Australia, they will look like they’ve come straight off the catwalk in Italy, dressed in beautiful designer Pierucci suits.

Thanks to the Power’s close ties with Adelaide’s Italian community, and the funds raised by last year’s hugely successful Italian fundraising night, the Power will sport the designer suits which were made exclusively for the club.

Featuring a teal and silver pin-stripe fabric woven in Italy, the suits are a stylish black, and are sure to catch the eye of admiring onlookers.

Owner of the designer label Roberto Pierucci was delighted with the opportunity to dress the Power squad.

“Whilst we’re not in the corporate uniform business, I’m delighted to be associated with such a professional and successful club,” said Pierucci.

And what do the players think?

“The players are rapt. It’s definitely a very fashionable, high quality suit,” said Steven Salopek, one of the most stylish of the Power players.

“The two button look is in fashion, it’s well fitted, and I really like the pin stripes.

“Some of the players were involved right through the design process which was good and Pierucci is obviously one of the best labels around too.

“So thanks very much to Pierucci and the Italian community for their fundraising.”

Salopek, Jacob Surjan and Brett Ebert paraded their new suits on a makeshift ‘catwalk’ at AAMI Stadium on Wednesday.

The players will wear their suits to home games, whilst Mark Williams and his coaching team will be the best dressed ‘coaches box in the AFL, wearing them at each game through the year.

SsangYong

SsangYong provides more power for Port Adelaide
1:27:04 PM Thu 23 March, 2006
Port Adelaide Football Club

The Chairman may no longer instantly mean Greg Boulton around the Port Adelaide Football Club; instead it may well be a luxury SsangYong motor vehicle, as driven by chief executive John James.

SsangYong, makers of the Chairman, Rexton, Stavic, Musso Sports and Kyron, have signed on with the club in an initial two-year partnership, which both the club and SsangYong are sure will help grow their businesses.

“We are thrilled to have SsangYong on board as a Key Partner,” said James. “We have always known about SsangYong, but perhaps not until we’ve started driving their cars have we truly appreciated them.

“The Port Adelaide Football Club is pleased to team up with SsangYong, with the view of growing our brands nationally.”

The guiding principles of SsangYong Australia are stated as: ‘provide high-quality high-value vehicles at prices below the competition and back them up with a strong Dealer Network’.

These principles sit very comfortably at Port Adelaide as the club looks to provide value for money, high quality entertainment and experiences for our members and supporters.

SsangYong Southern Region Managing Director Mr Dale Linney said today that he is very excited to be a Key Partner of the Port Adelaide Football Club and that it marks an important new phase for the company.

“SsangYong is Australia’s fastest growing automotive brand and we see this partnership as a key factor in firmly establishing the brand, not only in the Adelaide market, but with Port Adelaide’s strong national presence, we believe it will provide strong national brand awareness benefits for our company,” Mr Linney said.

The agreement will see SsangYong’s full range of vehicles - Chairman, Rexton, Stavic, Musso Ute and the all-new Kryon - driven by the Power’s executive staff.

All vehicles come with a 3 year/100,000 kilometer warranty and SsangYong 24 hour/7 days roadside assistance package.

To find out more about SsangYong, go to www.ssangyongaustralia.com.au

SsangYong has dealerships right around Australia. SsangYong’s Adelaide dealerships are located at 778 Port Road, Woodville and 247 North East Road, Hampstead Gardens. The Power encourages all supporters to drop in and try out one of their fantastic motor vehicles. Say you are a Power supporter, and they will be sure to look after you.

 

[Toots Hibbert]

Roberto Pierucci YOU WERE RIGHT!

 

[chris_p]

Not sure I understand this thread

 

[Portia]

Its in reference to another thread on Port's brand value (and how its better than Adelaide's), which is where it probably should've been posted.

 

[Ford Fairlane]

Unless someone was considering maximising the annoyance value of the BRW article ...

 

[portentous]

Where's my suit??

 

[ClintEastwood]

"Oy Tredders, phone call for ya!!"................"Wazzaaaaaaaaaaaaap!!"

 

[spice18]

Unless someone was considering maximising the annoyance value of the BRW article ...

Nice one there FF. But more seriously though, one gets the impression that the "market" is listening/watching and they like what they see in this 'young' vibrant Power brand - hence their desire to be associated with it. That is also understandable considering that it has been noted and argued that over time 'the pride of...' is a solid but tiring brand with questions hanging over its ability to regenerate itself among the more discerning youthful side of the state's population.

 

[Paralowiepower]

That is also understandable considering that it has been noted and argued that over time 'the pride of...' is a solid but tiring brand with questions hanging over its ability to regenerate itself among the more discerning youthful side of the state's population.

Smallest crowd for a pre season Grand Final might prove this statement.

 

[relapse]

Nice one there FF. But more seriously though, one gets the impression that the "market" is listening/watching and they like what they see in this 'young' vibrant Power brand - hence their desire to be associated with it. That is also understandable considering that it has been noted and argued that over time 'the pride of...' is a solid but tiring brand with questions hanging over its ability to regenerate itself among the more discerning youthful side of the state's population.

Well after 10 years, 1997 was still your biggest attendance level. I havent seen massive increases in the Port Adelaide popularity even after the premiership except for some mickey mouse surveys that suggest things that I have yet to see actually materialise.

All you have to do is look at the fact that after 15 years the AFC are still sold out every year and there are still people on waiting lists for tickets. Over time supporter levels dont flucuate all that much Collingwood, Carlton and Essendon are still the biggest clubs in Victoria much the same as it was since the 60s.

Obviously over time Port's supporter level will increase, but if someone honestly believes that Port's support will increase and Adelaide's will decrease then I would seriously question on what they were basing that from and would consider how on Earth someone would come up with that belief. All you have to do is look at a team like Hawthorn who were the most dominant team in the 80s some 20-25 years later their support level is still pretty much the same as it was back them, people believed that the youth would follow them instead of the more popular vic clubs like Collingwood, Essendon and Carlton due to their huge success during that period, but it just didnt eventuate as Collingwood and Co still have massive followings despite clubs like Collingwood not having the premiership success that hawthorn had.

I honestly dont understand the whole AFC fad mentality, its here to stay. We have had some poor years, but the crowd numbers and profits have always stayed strong. You talk about AFC supporters being jealous or what not, but all we have heard is you (Port Adelaide) are going to be this and that and we have found that after 10 years the AFC are still clearly the largest supported and more profited team and the hot air that we have all been hearing for the last 10 years about Port Adelaide becoming the number 1 team in SA still continues "It wont happen overnight, but it will happen".

I am not trolling, but regardless of what anti-AFC garbage Rucci may write in the Advertiser, I see no indications that the AFC's popularity and financial status is declining.

 

[relapse]

Smallest crowd for a pre season Grand Final might prove this statement.

So what will the fact that our attendence will be bigger than yours during the season prove then ????

It is a mickey mouse game, which was also telecast live. I think they are two huge factors for the crowd number.

 

[*PAFC*13]

So what will the fact that our attendence will be bigger than yours during the season prove then ????

It is a mickey mouse game, which was also telecast live. I think they are two huge factors for the crowd number.

Don’t you hate it when you find yourself repeating stuff.

 

[Wishinman]

.

All you have to do is look at the fact that after 15 years the AFC are still sold out every year and there are still people on waiting lists for tickets. Over time supporter levels dont flucuate all that much Collingwood, Carlton and Essendon are still the biggest clubs in Victoria much the same as it was since the 60s.

Obviously over time Port's supporter level will increase, but if someone honestly believes that Port's support will increase and Adelaide's will decrease then I would seriously question on what they were basing that from and would consider how on Earth someone would come up with that belief. All you have to do is look at a team like Hawthorn who were the most dominant team in the 80s some 20-25 years later their support level is still pretty much the same as it was back them, people believed that the youth would follow them instead of the more popular vic clubs like Collingwood, Essendon and Carlton due to their huge success during that period, but it just didnt eventuate as Collingwood and Co still have massive followings despite clubs like Collingwood not having the premiership success that hawthorn had.

How long is the waiting list for the Crows? I see this as the biggest opportunity for Port to gain an increase, whilst the Crows stay at Current levels.

Im guessing a lot of the Crows season ticket holders have been there from the early years, and judging from the amount of grey hairs i see in the Crows crowds, must be getting very close to the retirement village. Whilst there seats will be taken by those on the waiting list, i would like to see how many kids in the under 18 range are on that list.

Port have been targetting the under 18's, as this is their growth market, and in the next 5 to 10 years, should result in a steady increase in members. I remember when i was in my mid teens, going to the odd game with a bunch of mates. The fact that a young bunch of kids can still rock up to any Port game and virtually be guaranteed a seat is an angle the club should pursue a little harder. In comparison, the chance for a bunch of young teens to go to the odd Crow game would be very limited.

The SA situation cannot be compared to VIC and Hawthorn being unable to attract the youth with their success, as SA only has 2 teams in the AFL, and one of them has the No Vacany sign out. As far as i know, none of the Vic teams have the full house sign out yet. In SA, if you want to attend regular AFL games and you are not a Crow season ticket holder, your options are Port Adelaide or the highway.

 

[Paralowiepower]

So what will the fact that our attendence will be bigger than yours during the season prove then ????

It is a mickey mouse game, which was also telecast live. I think they are two huge factors for the crowd number.

Well guess what? Ours was live on TV too, and yet we are not the ones claiming to be the team for all South Australian's yet we got 5000 more than you, with less away supporters too.

Well if you have a big waiting list maybe they should contact the SANFL, they have a number of catagory 1 tickets available.

 

[Powerstufff]

Tony Santic, I need my tie back!