exe ex machina
Kylo was here
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The writing was on the wall many moons ago in regards to Ford. The implementation of the Button Plan, continued failure of Federal Governments to support the local car manufacturing industry, and competition from overseas manufacturers was always going to kill it off.
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How have the government failed to support the industry?
It's all politics really, neither side wants to be seen as "un-Australian" by letting failing industries die. Which is a shame.What is so special about our car industry that it needs to constantly propped up?
For a start their unwillingness to tax Asian car imports, failure to regulate competition from overseas manufacturers, and implementation of the Button Plan. Government handouts were always going to be a band-aid fix and were never going to ensure the long-term viability of the local car industry.
Refusal to tariff Asian car imports is a blatant abandonment of the local car industry.
Giving token hand outs means nothing even if it does amount to a billion+ over a decade.
Many countries around the world support their local jobs by hiking imports. Aussies just hate paying more even if it costs all their brothers and sisters their job.
Considering the Falcon was planned for axing anyway who knows, don't they only make 2 cars in Australia anyway? Both of which come off the one production line.. So really if they axe anything before 2016 there would be nothing left to make anyway.Imagine they'd start cutting back now and keep a few in production until the date. Falcon I'd think would keep going, but have no real idea.
The falcon badge will probably continue to exist, just it will be a re-badged Taurus or Mondeo.
Nobody in their right mind buys a falcon now, so not much different. Mondeo's seem to have replaced a few companies fleet cars, as have Holden Cruzes. Really though they aren't about to release the Taurus as a Taurus here when the only model we got was that hideous thing in the 90s.No one in their right mind would buy a Mondeo/Taurus with a Falcon badge stuck on it.
Besides, the Falcon badge will be retired in 2016 according to the Ford CEO.
Reducing the tariffs did have an impact on improving quality - it needed to happen. When the Button plan was introduced, it was so that Aus could compete with places like Europe on quality. It probably did not foresee the surge in output from Asia - reducing tariffs helps improve quality but it doesn't help with competing with low-cost centres.Frankly Ford have produced much better cars in recent years since the tariff barriers came down. When tariffs were 35% they produced the shithouse EA Falcon. May as well buy a Lada Niva. If tariffs are required for viability, there's a problem.
All depends on their returns on exports. Currently this is lower than expected but there is scope to improve this.Wonder how long till the same happens to Holden?
Ford export very little - a few Territories to Thailand (which are a ridiculously high price over there) falcons to NZ.
I've read that each Camry Toyota exports is at a $3500 loss, but I don't know how true that is or if its creative accounting.
With the amount of plants being built overseas I'm not sure high volume - low margin export is the way to go, perhaps choosing a higher priced 'niche' vehicle line would be profitable, not sure.
The Territory sold reasonably well, but again when your lineup is only 2 cars and to my knowledge neither are exported you're really playing a dangerous game. The biggest thing seems to be Holden undercut them with the Captiva which seems to be the new soccer mum mobile of choice.The Territory would have seemed to be a winner domestically, they were a little late on the diesel revolution though.
That Aussie developed 4.0 six was/is a fantastic engine, just a little thirsty in this day and age, the 2.0 litre missed the point entirely, would have loved to have seen a Falcon with a 160kw ish diesel.