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By the title of the thread what I mean is what are the key motivations in making decisions major or minor.
Now while the popular retort maybe sound logic and reason with a careful analysis of the facts and scope for options in a lot of cases this doesn't happen. In fact nearly most. Either through time/practical constraints (i.e. when considering an ice-cream flavour your hardly going to trace its production history) so will go on instinct but what other factors are there besides reasoning?
Emotion, instinct, fear, motivation, desire. Why else for example do such big bucks get spent on advertising to manipulate peoples emotional state/know what emotive triggers illicit a response? Why do some revolutionary business and scientific ideas die in the ar%^ yet inferior products make billions? Why can some people remain calm and avert a catastrophe while others lurch from crisis to crisis?
The closer I think about it the more it comes down to reward/risk centres in the brain part genetic/part socialised in terms of people making decisions that make them feel either safe/have a degree of certainty. All those scientists that rave on about evolution and what cavemen did 1000000 years a go have a point in that our brain pathways haven't diverged much and all though we live in different technological times the primal centres aren't all that different.
So what do you believe are key factors in decisions?
Now while the popular retort maybe sound logic and reason with a careful analysis of the facts and scope for options in a lot of cases this doesn't happen. In fact nearly most. Either through time/practical constraints (i.e. when considering an ice-cream flavour your hardly going to trace its production history) so will go on instinct but what other factors are there besides reasoning?
Emotion, instinct, fear, motivation, desire. Why else for example do such big bucks get spent on advertising to manipulate peoples emotional state/know what emotive triggers illicit a response? Why do some revolutionary business and scientific ideas die in the ar%^ yet inferior products make billions? Why can some people remain calm and avert a catastrophe while others lurch from crisis to crisis?
The closer I think about it the more it comes down to reward/risk centres in the brain part genetic/part socialised in terms of people making decisions that make them feel either safe/have a degree of certainty. All those scientists that rave on about evolution and what cavemen did 1000000 years a go have a point in that our brain pathways haven't diverged much and all though we live in different technological times the primal centres aren't all that different.
So what do you believe are key factors in decisions?







