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Decision Making

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By the title of the thread what I mean is what are the key motivations in making decisions major or minor.

Now while the popular retort maybe sound logic and reason with a careful analysis of the facts and scope for options in a lot of cases this doesn't happen. In fact nearly most. Either through time/practical constraints (i.e. when considering an ice-cream flavour your hardly going to trace its production history) so will go on instinct but what other factors are there besides reasoning?

Emotion, instinct, fear, motivation, desire. Why else for example do such big bucks get spent on advertising to manipulate peoples emotional state/know what emotive triggers illicit a response? Why do some revolutionary business and scientific ideas die in the ar%^ yet inferior products make billions? Why can some people remain calm and avert a catastrophe while others lurch from crisis to crisis?

The closer I think about it the more it comes down to reward/risk centres in the brain part genetic/part socialised in terms of people making decisions that make them feel either safe/have a degree of certainty. All those scientists that rave on about evolution and what cavemen did 1000000 years a go have a point in that our brain pathways haven't diverged much and all though we live in different technological times the primal centres aren't all that different.

So what do you believe are key factors in decisions?
 
Someone's values and whether they have any morality
 
Values, feelings and reason are probably the big 3, and whichever one gets used depends on the person's personality.

Personally, it depends on the context for me.
 

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A thread about decision making on Big Footy? Oh boy.
 
By the title of the thread what I mean is what are the key motivations in making decisions major or minor.

Now while the popular retort maybe sound logic and reason with a careful analysis of the facts and scope for options in a lot of cases this doesn't happen. In fact nearly most. Either through time/practical constraints (i.e. when considering an ice-cream flavour your hardly going to trace its production history) so will go on instinct but what other factors are there besides reasoning?

Emotion, instinct, fear, motivation, desire. Why else for example do such big bucks get spent on advertising to manipulate peoples emotional state/know what emotive triggers illicit a response? Why do some revolutionary business and scientific ideas die in the ar%^ yet inferior products make billions? Why can some people remain calm and avert a catastrophe while others lurch from crisis to crisis?

The closer I think about it the more it comes down to reward/risk centres in the brain part genetic/part socialised in terms of people making decisions that make them feel either safe/have a degree of certainty. All those scientists that rave on about evolution and what cavemen did 1000000 years a go have a point in that our brain pathways haven't diverged much and all though we live in different technological times the primal centres aren't all that different.

So what do you believe are key factors in decisions?

Read a good book on this a number of years ago: http://www.amazon.com/dp/0262611465/.

I work with a guy who reckons every decision ultimately comes back to trying to get laid, although knowing him I'd say he is projecting a fair bit.
 

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southpark-margaritaville-Chicken.jpg
 

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Convenience and hassle is a big factor for me. I have a lot of a can't do attitude at times, making stuff easy for me and I'll buy it.
 
Toss a coin. If I'm disappointed by the outcome I go with the other thing. If that's disappointing too then I go with whichever was least disappointing.
 
So what do you believe are key factors in decisions?

Risk management.

In order to manage risk, we must first understand risk. How do you spot risk? How do you avoid risk? And what makes it so risky?
 

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