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At first there was the whole legal drama over Activision dropping Tim Schafers game 'Brutal Legend' and EA picking it up which resulted in months of court battles. Then everything was fine, until Tim Schafer did an interview attacking Bobby Kotick. Thus began the war.
14th July, 2010 - Schafer attacks Bobby Kotick.
27th September, 2010 - Bobby Kotick fires back.
27th September, 2010 - Tim Schafer fires back at Kotick.
27th September, 2010 - Kotick calls out EA and says it is suffocating their studios. lolwut? So much pot, kettle, black going on from Activision here.
http://www.next-gen.biz/news/kotick-ea-is-suffocating-studios
28th September, 2010 - EAs VP of Communications attacks Kotick.
LMAO at the last comment by EA
.
Ice cold but so true, lets see what happens next.
14th July, 2010 - Schafer attacks Bobby Kotick.
http://www.computerandvideogames.com/article.php?id=255745When asked in an interview with Eurogamer whether Kotick can really be blamed for wanting to make as much money as possible, Schafer replied: "Well, he doesn't have to be as much of a dick about it, does he?"
"I think there is a way he can do it without being a total prick. It seems like it would be possible. It's not something he's interested in."
Schafer went on to say that Kotick's attitude to games was harming the industry, comparing his methods to constantly trying to make the cheapest bar of soap possible.
"He definitely has that that kind of widget-maker attitude," said Schafer.
"I don't think he's great for the industry, overall. You can't just latch onto something when it's popular and then squeeze the life out of it and then move on to the next one. You have to at some point create something, build something."
"He could go to an industry that makes more money. Ball bearings... Something that suits his passions more. Weapons manufacturing?"
27th September, 2010 - Bobby Kotick fires back.
http://www.computerandvideogames.com/article.php?id=266761"Tim Schafer. The guy comes out and says I'm a prick. I've never met him in my life - I've never had anything to do with him," he told Edge.
"I never had any involvement in the Vivendi project that they were doing, Br*tal Legend, other than I was in one meeting where the guys looked at it and said, 'He's late, he's missed every milestone, he's overspent the budget and it doesn't seem like a good game. We're going to cancel it."
"And do you know what? That seemed like a sensible thing to do. And it turns out, he was late, he missed every milestone, the game was not a particularly good game..."
27th September, 2010 - Tim Schafer fires back at Kotick.
http://www.eurogamer.net/articles/2010-09-27-schafer-hits-back-at-kotick"It's sad is that instead of just insulting me personally, he goes after the product of my hard-working team - a group of people he almost put out of work a while back," Schafer said.
"But what's even sadder is that it took him two months to think of a comeback."
27th September, 2010 - Kotick calls out EA and says it is suffocating their studios. lolwut? So much pot, kettle, black going on from Activision here.
"The core principle of how we run the company is the exact opposite of EA," he says. "EA will buy a developer and then it will become ‘EA Florida’, ‘EA Vancouver’, ‘EA New Jersey’, whatever. We always looked and said, 'You know what? What we like about a developer is that they have a culture, they have an independent vision and that’s what makes them so successful.' We don’t have an Activision anything - it’s Treyarch, Infinity Ward, Sledgehammer.
"Virtually all of our studio heads are serious, responsible people," he explains. "They want to make great games, they want to do it the right way, and I think one of the benefits we have [with] being a big company is that we don’t have the same pressures of, 'Oh, we have to have it out for this particular quarter.' There’s not a studio at this company that will tell you: 'Activision is forcing us to get the game out.'
http://www.next-gen.biz/news/kotick-ea-is-suffocating-studios
28th September, 2010 - EAs VP of Communications attacks Kotick.
http://au.xbox360.ign.com/articles/112/1123641p1.htmlJeff Brown, EA's vice president of communications, didn't hold back when asked for comment, slinging mud at Activision's Guitar Hero, Call of Duty, and World of Warcraft franchises in the process.
"Kotick's relationship with studio talent is well documented in litigation," Brown said, referring to Activision's latest lawsuit with developer Infinity Ward over the Call of Duty: Modern Warfare franchise and previously with Double Fine over Brutal Legend.
"His company is based on three game franchises – one is a fantastic persistent world he had nothing to do with; one is in steep decline; and the third is in the process of being destroyed by Kotick's own hubris."
LMAO at the last comment by EA
.Ice cold but so true, lets see what happens next.





) and the titles (apart from GH - very big decline - and Tony Hawk - on death row) do keep doing good enough numbers.

