Heineken ad drops the ball

[storm fan]

I'm looking forward to the World Cup this year and very excited after the Australian win on Saturday but when i read this i had a little bit of a laugh.

After adidas and Telecom, now Heineken has joined the list of corporates dropping the ball ahead of the Rugby World Cup.

The brewer's official TV advertisement – This is the Game – talks about rugby's history and tradition but actually shows historic footage of league players who would have been banned from rugby at the time.

Over a voiceover that says: "In this house, we live by a code handed down from warriors of old", the advert cuts from modern-day shots to a black-and-white clip of players walking on to the field.[/QUOTE

http://www.stuff.co.nz/sunday-news/news/5518838/Heineken-ad-drops-the-ball/

The commercial: http://www.youtube.com/watch?v=yRZRfsa5p2k

Footage of the Salford v Batley game which featured in the commercial: http://www.youtube.com/watch?v=dqXhFDTTqq0&feature=player_detailpage#t=122s

 

[Wahooti Fandango]

I knew this would somehow relate to League before even reading it.

 

[Bomber Bears]

I think it's typical of rugby of recent times, needing league to make itself relevent nananananananana fishing

 

[Mint Condition]

It's pretty funny but in the end who cares. What are now two different sports were still essentially playing the same game back then.

 

[Leagueworld]

Leading Australian rugby league historian Sean Fagan spotted the error. "It is an advert for a beer, so it's not worth getting too precious about," he said. "But I think those players would smile. The code that gave them a life ban for eschewing the amateur ideal has now resurrected them to market a professional rugby union's cup."​

http://www.stuff.co.nz/sunday-news/news/5518838/Heineken-ad-drops-the-ball/

I agree, it isn't much really but Fagan's observation atleast highlights the ironic nature of the situation.

 

[storm fan]

Exactly, posted for a laugh only.