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I miss the old Saatchi & Saatchi commercials. I think they brought them out for Sydney, Salt Lake, and perhaps Athens. Clever use of operatic background music, slo-mo's, montages, personal triumph. Smart campaign.

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I've been watching some of the old Bud Greenspan Olympic films on Fox recently. Very well made, if not a little American-centric (understable though). Can't help but roll my eyes a little when they profile the East-German athletes. Surely their drug programs were well known when the films were being produced? :confused:
 

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