romanwfw
Club Legend
Hi everyone
Job role: Graduated with business degree (marketing) at RMIT mid 2013. Secured sales support/marketing role August 2013 for large European multinational with small (20-30ppl) Australian office (Melbourne location). Business is an OEM of specialist industrial equipment; we deal purely on B2B basis. I didn't know anything about the product when I started this role but learnt on the job.
My job functions include:
- generate leads according to the company goals
- organise and prepare marketing campaigns (telemarketing, print, marketing press releases, EDM/DM, events, etc.)
I am the sole marketing employee in the Australian branch, working closely with the sales team (esp. national sales manager), but reporting directly to the MD
Situation problem:
I've recently become aware (through the MD) that he is displeased with my lack of lead generation and he has verbally informed me (on two separate occasions) that this is something I need to rectify.
He's old school, so if you do a good job, he won't praise you but you know it's a good job because he didn't say anything. I know I'm doing a good job with the marketing side of my job, and I know I'm doing a bad job with the lead generation side of my job.
Lead generation in this company involves:
- investigating current and upcoming projects/tenders
- talking to relevant parties and getting spec. docs
- accessing project and working with engineering team to verify capability
- passing on fully fledged lead to sales team
I will admit that I'm woefully up to my head with lead generation. I haven't studied for it, I have no-one to turn to in the company for guidance and support. I'm not one to shirk from the task at hand but I don't have a experienced tender manager to show me even the ropes! I'm basically having to learn to apply for tenders from scratch.
The options as I see it:
1. Persevere with current role and try to gain lots of experience. Will probably end up getting let go in 3-4months if I continue not producing enough good leads
2. Look for another role; but this time be very selective and choose something which is pure marketing. I have fallen for the typical undergraduate trap of jumping at the 1st semi-relevant position that was offered to me.
I know that most marketing roles nowadays involves some lead generation component but in my eyes, project tendering is a more specialised skill and far different from the lead generation that I understand. Also, I would love to learn about tendering and obviously build my skill-set but this would only work if I have a manager to teach/guide me.
I haven't even been in this role for a year so even if I want to apply for another marketing job, do you guys that less than 1years experience is too short??
Mitigating factors: I'm getting married in May, have already had 4 weeks leave approved from work
Thank you for reading, I hope you guys can help a brother in need
Job role: Graduated with business degree (marketing) at RMIT mid 2013. Secured sales support/marketing role August 2013 for large European multinational with small (20-30ppl) Australian office (Melbourne location). Business is an OEM of specialist industrial equipment; we deal purely on B2B basis. I didn't know anything about the product when I started this role but learnt on the job.
My job functions include:
- generate leads according to the company goals
- organise and prepare marketing campaigns (telemarketing, print, marketing press releases, EDM/DM, events, etc.)
I am the sole marketing employee in the Australian branch, working closely with the sales team (esp. national sales manager), but reporting directly to the MD
Situation problem:
I've recently become aware (through the MD) that he is displeased with my lack of lead generation and he has verbally informed me (on two separate occasions) that this is something I need to rectify.
He's old school, so if you do a good job, he won't praise you but you know it's a good job because he didn't say anything. I know I'm doing a good job with the marketing side of my job, and I know I'm doing a bad job with the lead generation side of my job.
Lead generation in this company involves:
- investigating current and upcoming projects/tenders
- talking to relevant parties and getting spec. docs
- accessing project and working with engineering team to verify capability
- passing on fully fledged lead to sales team
I will admit that I'm woefully up to my head with lead generation. I haven't studied for it, I have no-one to turn to in the company for guidance and support. I'm not one to shirk from the task at hand but I don't have a experienced tender manager to show me even the ropes! I'm basically having to learn to apply for tenders from scratch.
The options as I see it:
1. Persevere with current role and try to gain lots of experience. Will probably end up getting let go in 3-4months if I continue not producing enough good leads
2. Look for another role; but this time be very selective and choose something which is pure marketing. I have fallen for the typical undergraduate trap of jumping at the 1st semi-relevant position that was offered to me.
I know that most marketing roles nowadays involves some lead generation component but in my eyes, project tendering is a more specialised skill and far different from the lead generation that I understand. Also, I would love to learn about tendering and obviously build my skill-set but this would only work if I have a manager to teach/guide me.
I haven't even been in this role for a year so even if I want to apply for another marketing job, do you guys that less than 1years experience is too short??
Mitigating factors: I'm getting married in May, have already had 4 weeks leave approved from work
Thank you for reading, I hope you guys can help a brother in need