News Operation 10,000

[Tzatziki_Man]

Operation 10,000 is a digital membership referral campaign that has been developed specifically for the Richmond Football Club, it’s members and supporters.
Essentially, Operation 10,000 seeks to join 10,000 new RFC members in 2011. New is defined by not having been a member of the Club in 2010. In November 2010, all members will receive an e-mail inviting them to join Operation 10,000. Joining Operation 10,000 costs nothing. For those members who do not receive the e-mail or mis-place the e-mail, they can access the campaign via the Operation 10,000 link on the Club’s membership page of our website.

By following the prompts and joining the campaign, members are not only assisting the Club in our quest for 10,000 new members but are also entering the running to share in $25,000 worth of cash and prizes. (See prizes tab)
Step 1 of 2 - Sign Up

Create your Operation 10,000 account. Click the sign up button on the right of the Operation 10,000 home page and enter your name, email address and a password and you are done. After completing this step you will have signed up to the Operation 10,000 campaign and you will receive a confirmation email containing your Operation 10,000 account details and a 5 point bonus to get you started.
Step 2 of 2 - Connect to Facebook

Connect your Operatiopn 10,000 account to your Facebook account. This is highly recommended as it will give you the opportunity to share the campaign with the greatest number of friends possible and increase your chance of earning points and winning prizes. Don't worry if you don't have a Facebook account, you can create one at Step 2 by clicking the Connect to Facebook button, or at anytime after this step by clicking on the Facebook Share buttons on the screen.
If you don't have a Facebook account or just don't want to connect your Operation 10,000 account to Facebook, just skip Step 2 of the sign up process and share the campaign with your friends via the e-mail Send-to-a-Friend feature. With the e-mail Send-to-a-Friend feature you can send the Operation 10,000 campaign to as many people as you like via email, and even include your own personalised message to each of them.

Remember, the idea is to share the campaign with as many Richmond supporters as possible who were not members in 2010.
Earning Points

Once you send the e-mails and post the campaign to your Facebook wall, your friends and family will be able to a follow link to Operation 10,000 online where they can watch the campaign video and sign up to Operation 10,000 free of charge. For each friend who follows your Facebook or e-mail Send-to-a-Friend link to the Operation 10,000 and completes the sign up process we provide you with 5 points. For those friends who also elect to purchase an RFC membership for season 2011, you will receive and additional 50 points. You'll then be well on the way to sharing in the prizes.

Your up-to-date points, along with a leader board can be checked any time that you log into the campaign with your email address and password.
Keeping You Updated

As your friends and family join up to the Operation 10,000 campaign you will receive confirmation e-mails. These confirmation e-mails will provide an update on your points total. The Operation 10,000 Leadership Board will update automatically when your friends sign up for the Operation 10,000 campaign.

You will also receive confirmation e-mails when your friends purchase an RFC 2011 membership. Points for membership purchases will be updated in the Operation 10,000 Leader Board every week on Friday.

Where a new member who is referred to the Club joins by an alternative means to the website, the Club need to be advised by phone 1300 742 466 or by e-mail membership@richmondfc.com.au to ensure that referring members have their points added. The competition runs through until June 30th 2011.

http://membership.richmondfc.com.au/member_referral


So who is going to give this a go? My whole family support Richmond, my relatives do too (especially since a Collingwood player in the late 70's hit and run my grandfather and left him for dead) then Richmond won the 1980 Grand Final against them and we all went for Richmond.

None of them are members though, which frustrates me. I will try harder than ever to convert them, even if that means buying memberships myself for em'

Who else will give this a go?

 

[TOOs_Finest]

My wife follows Carlton, but I've told her she's getting a Richmond 3-game membership this year, since we only ever go to Richmond games. She usually comes along to two or three, so she is getting a Richmond membership whether she likes it or not

Apart from that, not much scope for me to work with. My two bros are already members, and the few Richmond supporting friends I have are also members, that I can think of.

 

[UpTheGuts]

all sounds a bit too hard

 

[TOOs_Finest]

all sounds a bit too hard

Cue MadTiger rant...

 

[Toadvine]

Sounds too complicated. I'd rather when the new member signed up they just had to quote the person who promoted them to join and that person be entered into a prize draw. The more referrals the more chances of winning.

 

[jackson_rules]

i guess benny gale didnt realise most members arent very bright

 

[UpTheGuts]

Or don't do facebook.... why can't I just get them sent an automated message or something?

 

[JR#8]

Would love to start using this but honestly I don't use face book and I'm not going to start now...

 

[TOOs_Finest]

Operation 10,000

Umm the Facebook part is optional

If you don't have a Facebook account or just don't want to connect your Operation 10,000 account to Facebook, just skip Step 2 of the sign up process and share the campaign with your friends via the e-mail Send-to-a-Friend feature. With the e-mail Send-to-a-Friend feature you can send the Operation 10,000 campaign to as many people as you like via email, and even include your own personalised message to each of them.

Also, from the website...

Where a new member who is referred to the Club joins by an alternative means to the website, the Club need to be advised by phone 1300 742 466 or by e-mail membership@richmondfc.com.au to ensure that referring members have their points added.

Operation 10,000

 

[meltiger]

I think it's a fantastic concept, shame the only Richmond people I know are already members. No one else really follows footy.

I notice some of the usual suspects over on certain other websites talking this and the 3-0-75 or whatever it's called concepts down saying Benny will make an idiot of himself.


Dare to dream people, if the club doesn't put effort into these initiatives, we'll never get anywhere. This is the kind of "Viable in Melbourne" thinking I've long been suggesting the club do, to stop our now seeming reliance on selling home games. Very pleased in the new lines of thinking that Benny has brought into the club.


I know we all like to talk about our club being a big club, but without this kind of market leading thinking, we'll never achieve it.


For mine, it really is the first signs of Richmond FINALLY exiting the 80's and truely embracing the modern, professional era.


This on top of Craigieburn, the new Social Club/Indig Centre/Cricket Club pissed off from PR and what seems to be the increasing stocks of our current playing group and the off field staff to support them/look to the future - For the first time makes me confident in the future of our club.

 

[TOOs_Finest]

Well said mel. To not embrace these kinds of initiatives just makes you part of the problem.

Loving what the Tigers have done in the past 12 months, mainly off the field thus far. It's now up to the members and supporters to embrace all the feel good stuff. I think a lot of people are too scared they'll get hurt.