Seen 2010 get mentioned a few times as if it was only our 2nd year of the last rebuild and three years of missing finals being unacceptable...
2005 we finished 10th on the ladder
2006 we finished 3rd - Schofield retired.
2007 we finished 11th - Cook, Longmuir, Parker retired. Walker, Hadrill delisted.
2008 we finished 14th - Bell, Black, MCarr, Farmer, Johnson, McManus, Webster retired. JCarr delisted.
2009 we finished 14th - Solomon retired.
2010 we finished 6th - Haselby, Headland, Thornton retired. Dodd delisted.
2011 we finished 10th - Hayden, Schammer retired.
2012 we finished 7th (in Ross' first year) - Grover retired. McPhee delisted.
IMO our last rebuild started at the end of 2007 (after we fell from 3rd to 11th) when our long serving players started retiring and ended in 2012 after Ross' first season with us. We were out of the finals for 3 years, then snuck into the finals and then fell out again the following year. In those years there were only 16 teams playing, so average was making finals 50% of the time.
2013 we finished 3rd - nobody notable retired or was delisted.
2014 we finished 4th - Bradley, Gumbleton retired.
2015 we finished 1st - McPharlin, Sylvia retired. Crowley delisted.
2016 we finished 16th - Pavlich retired. Barlow, Mzungu, CPearce, de Boer, Silvagni delisted.
2017 we finished 14th - Dawson, Ibbotson retired. Clarke, Suban, Griffin delisted.
So IMO this rebuild started at the end of 2016 (after we fell from 1st to 16th) and Pavlich retired and we delisted a heap of long serving players. There are now 18 teams playing, so average is now making the finals 44.4% of the time.
Last rebuild we went from 14th to 6th in one year but given we stumbled out of the finals the following year it is perhaps a bit misleading. Sandi and Mundy are our only remaining key veterans on our list. Our list should get a lot better quite quickly from now onward. Over half our current B22 will hit the magic 50+ games experience either next year or the year following. We'll start having a demographic far more in line with those in the 8 or just outside. There are a bunch of teams playing old B22s (eg Port, WC, Hawks, Adelaide, Essendon, Geelong etc). All of these teams have a bunch of veterans in key positions that for most will mean they will fall off a cliff when they go (there is always a tipping point) and provide space for us to move up into. Quite a few of them invested heavily in the past two off seasons (via trades/FA) to try and extend their window - IMO it has created an exaggerated and temporary gap in the middle of the ladder between young and old teams. It probably won't be as sudden as our '15 to '16 drop but history suggests it will inevitably happen for most, if not all of these clubs in the coming couple of years.
Assuming we can continue the good trading and drafting we've seen in the past couple of years we can set ourselves up well to make a push. We are probably a long shot to make finals again next year but my expectation is for us to at least continue climbing the ladder (if we don't show improvement then Ross' tenure would be in jeopardy). If we don't make finals in 2020 then the rebuild will have failed and Ross will accept responsibility - and we'll almost certainly get a new coach who should inherit a fairly decent list. Based on timings from last time around, 2022 is the equivalent of 2013 so it's not as if we are padding out the timeline here.
We need to stop reacting so emotionally over an individual loss as if we are the worst team in history (or a win as if it is a sign we are the GOAT) and just accept we are building toward having a balanced list and team that can be consistently competitive. If anyone can go back and find a team playing ~12 players under 50 games experience each week that made the 8 I'd love to know about it. Plenty of the criticism on here is justified but if you provide it in the context of where we are really at, it's far from the doomsday many are making out.
I think you've got to look at the arguments/criticism in context of Ross' future, not our future as a whole. Like you say if we aren't challenging in 2019/making finals in 2020 (which is actually less than what the stated ambition actually was but regardless) then he's gone. That means this year has to matter a lot more than it would comparably at a Brisbane/Carlton who started their rebuilds under their new coach. They have no real need of a specified time-line because it's a 'fresh start' and that's what they can sell to their members.
When you look at our efforts this season I'm not sure I'm seeing enough to make me confident we'll make it out of the bottom 8 or so next year (particularly if Sandi goes/doesn't play). So we might not fail in the rebuild because of course eventually even if it is 6-7 years down the track we'll make finals but I'm not sure Ross survives.





