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Strategic edge

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All Australian
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Sep 12, 2005
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Location
Melbourne
AFL Club
Carlton
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Carlton
All businesses (good ones that last anyway) go through a process of working out what their competitive advantage is. What their strategic edge is. It is difficult to work out what Melbourne based clubs have as an advantage over interstate clubs. Only really Collingwood can compete. They are actually a good model for comparison. I think in terms of variables - things we can leverage in our favour.

Facilities?
Board composition?
Size of supporter base?
Recruiting practices?
Player development?
Coaching staff?

On which of these elements would we be recognised as being best practice? On which of these is it obvious that we hold superior ground to a club like Collingwood? Are our new facilities actually superior to Collingwoods? Just a match? Not even quite there?

Do we get the same time of corporate leverage from our Board and as a result of our supporter numbers as do Collingwood? Does Eddie generate more corporate enthusiasm than Sticks? What about other Board members?

With the ever growing likelihood of free agency is Carlton well placed to succeed in a player tug of war on the basis of its offering?

How does our player development, and associated sports science methods stack up? Do we have the same recruiting presence and capability as Collingwood?

My point is, it isn't obvious to me that we are there yet. It seems to me that we are in catch up mode. Not setting the pace. Not searching for new boundaries. I fail to see how this will result in long term success.

It is a business, the CFC. I'm just not sure how well placed that business is to thrive. I'd like to be convinced otherwise.....thoughts???
 
This sounds like a dry Business 101 lecture. If I wanted to support a business I'd support the local McDonalds franchise and get excited when they lodge their tax return. REAL Footy Clubs are Footy Clubs first - with heart and soul. The business side of things just produces the cash to help fulfill the goal - WINNING FLAGS. I don't care what the balance sheet looks like so long as there's plenty of premiership cups in the cupboard. Our "asset" is our success culture. It's a winning mindset that we're famous for. We know it, and they know it.

:)
 
Collingwood have been telling us for years that they have the highest membership (in Victoria), best facilities, most corporate support, and what has it got them - a big fat nothing. Success is measured on one thing - premierships, and they have been as successful as us in recent memory.
 
This sounds like a dry Business 101 lecture. If I wanted to support a business I'd support the local McDonalds franchise and get excited when they lodge their tax return. REAL Footy Clubs are Footy Clubs first - with heart and soul. The business side of things just produces the cash to help fulfill the goal - WINNING FLAGS. I don't care what the balance sheet looks like so long as there's plenty of premiership cups in the cupboard. Our "asset" is our success culture. It's a winning mindset that we're famous for. We know it, and they know it.

:)

So many people are trying to apply business rules to a football club. But Parrot has it right in that the real business of the Carlton Football Club is winning premierships.

Collingwood can faf about bleating about how good their numbers are... and Carlton will just point to the 8 premierships won in the last 40 years and ask Collingwood how many they have won in the last 50.

Success is what brings in the business for Carlton... and the knowledge that there is more success on the way.

Our beloved late leader put us on that path and now businesses are beating a path to our doors to try and get on the bandwagon.
 

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I'll take it seriously for you windows...

Current List - Playing alongside Judd seems to be a highlight among players on route to the club, as is the prospect of playing with a talented group of youngsters who look to be enjoying each others company as they go places.

Premiership Prospects - Not a lot of people wanted to come to Carlton when we were heading nowhere. Having the prospect of a potential premiership on the horizon gives an edge for those clubs lucky enough to be in that position.

Stability - Who wants to play for a club that are a rabble offield. Carlton have got unity at board level and the coaching department is not under any scrutiny at the moment... unless you pay attention to a few BF nuff nuffs. Swan is a man with a good rep also and has been spoken of as one of the reasons behind Judd's decision.

Facilities - Said to be among the best anywhere in Australia.

Conditioning Staff - Don't know how much this would have to do with it, but Carlton seem to have the goods in this department with Cordy and arguably have an edge over everyone else in the competition. Might influence someone in a Jesse Smith situation who feels they aren't getting the best out of their body under their current club's support team.

Big Club - Long history and a very well supported club who get to play a decent slice of games on the biggest stage of all in front of very large crowds.
 
Collingwood have been telling us for years that they have the highest membership (in Victoria), best facilities, most corporate support, and what has it got them - a big fat nothing. Success is measured on one thing - premierships, and they have been as successful as us in recent memory.

Care to revisit? :D

Oh and General, care to revisit our 'Ball is the same as Mclean' debate from May? :D

I'm bored. Not meaning to be a prick.
 
Clever bump but I can't help leaning more toward parrot's post than the corporation model. I am convinced the hit we took from the draft penalties and fine 10 years ago had a greater series of ramifications than any other before or since - more than anyone ever expected. Yes we are playing catch-up and it's testament to the severity of our punishment that 10 years is about right.

Sure we have established coaching, equipment, facilities, membership and sponsorship over that period but a successful club is ultimately about winning premierships - as parrot mentioned. We haven't been able to do that and rebuild the club at the same time. About now and over the next 2-3 years is when club and team success will merge and hopefully we will once more be on a stable, sustainable and successful path.
 
Care to revisit? :D

Oh and General, care to revisit our 'Ball is the same as Mclean' debate from May? :D

I'm bored. Not meaning to be a prick.


So what you are basically saying is, because of a flag the scales tip to Collingwood. Well der.

That is what everyone else is saying, win the flag and your value to a) prospective players, b) fans c) corporate sponsors d) media time e) the rest of the football world, not in any order.

All of the other things you list are secondary to winning the flag, some or all of them contribute to winning the flag which in turn contributes to success in other areas which in turn contribute to winning a flag and so on but winning the flag or being a genuine chance to is key.
 
Clever bump but I can't help leaning more toward parrot's post than the corporation model. I am convinced the hit we took from the draft penalties and fine 10 years ago had a greater series of ramifications than any other before or since - more than anyone ever expected. Yes we are playing catch-up and it's testament to the severity of our punishment that 10 years is about right.

Sure we have established coaching, equipment, facilities, membership and sponsorship over that period but a successful club is ultimately about winning premierships - as parrot mentioned. We haven't been able to do that and rebuild the club at the same time. About now and over the next 2-3 years is when club and team success will merge and hopefully we will once more be on a stable, sustainable and successful path.

Fair enough. I'm convinced things still aren't right but we'll see. I don't like the signs that come from players wanting to leave, makes me think there is still no 'club mentality' there. I don't like it that I see Rebecca Twigley say "oh Juddy had much better support around him at West Coast" - where's his head at? Is that a sign of what he thinks? I don't like it that Ratten is coach because he is not a sharp operator. I don't like it that the Pies do Arizona every year and we do Sorrento. I don't like it that Gibbs and Murphy continually perform so poorly in pre-season fitness tests. I'm still peeved at the McLean trade because it smacked of desperation to get a blocker for Judd when the trend of the game is actually getting a huge bunch of 'both ways' players and moving away from the need to protect individual superstars.

I think SO MUCH has to go right for a club to win a flag and I am not interested in bouncing around in mediocrity.

We are still in catch up mode and I don't see a way through it. Get Roos FFS. The Pies continue to set the standard - the Krakour move will prove to be yet another good one. They have established a club everyone wants to play for, no one wants to leave (Fraser would have been delisted) and repeatedly pull off marginally superior moves which improve their list. Then their coaching and support and training structures get the very best out of everyone. They turn duds into average players and average players into good ones.

All because they seek advantages and then maximise them. I think Blues fans hate the Pies too much to see it. I don't hate them, they are just another club to me, one that I respect for what they've been able to achieve.

A bit of humble emotionally detached analytic would do the world of good to our club.

Must find the advantage(s) or else it is just down to luck.
 
Fair enough. I'm convinced things still aren't right but we'll see. I don't like the signs that come from players wanting to leave, makes me think there is still no 'club mentality' there. I don't like it that I see Rebecca Twigley say "oh Juddy had much better support around him at West Coast" - where's his head at? Is that a sign of what he thinks? I don't like it that Ratten is coach because he is not a sharp operator. I don't like it that the Pies do Arizona every year and we do Sorrento. I don't like it that Gibbs and Murphy continually perform so poorly in pre-season fitness tests. I'm still peeved at the McLean trade because it smacked of desperation to get a blocker for Judd when the trend of the game is actually getting a huge bunch of 'both ways' players and moving away from the need to protect individual superstars.

I think SO MUCH has to go right for a club to win a flag and I am not interested in bouncing around in mediocrity.

We are still in catch up mode and I don't see a way through it. Get Roos FFS. The Pies continue to set the standard - the Krakour move will prove to be yet another good one. They have established a club everyone wants to play for, no one wants to leave (Fraser would have been delisted) and repeatedly pull off marginally superior moves which improve their list. Then their coaching and support and training structures get the very best out of everyone. They turn duds into average players and average players into good ones.

All because they seek advantages and then maximise them. I think Blues fans hate the Pies too much to see it. I don't hate them, they are just another club to me, one that I respect for what they've been able to achieve.

A bit of humble emotionally detached analytic would do the world of good to our club.

Must find the advantage(s) or else it is just down to luck.

And there we have it the troll is exposed.
 
You'll have to pardon my ignorance 30yearold blue but how does 'having an opinion' make me a 'troll'?
 
I think SO MUCH has to go right for a club to win a flag and I am not interested in bouncing around in mediocrity.

We are still in catch up mode and I don't see a way through it.
15 teams are in catch up mode every year.

It happens every year. In the last decade Essendon, then Brisbane, then Port, WCE, Swans, Geelong, Hawks (by luck) and now Collingwood led the way while others followed. They were successful for different reasons at a point in time - and now some of them are a rabble and some are on the way down.
 

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You'll have to pardon my ignorance 30yearold blue but how does 'having an opinion' make me a 'troll'?

No I wont pardon your clearly visible ignorance. This is the Carlton forum, you clearly dont like the club so take it to the main board.

And fwiw, so much has to go right for any club to win a flag. But even as I type this I realize I am wasting my time telling you and to be frank I couldnt be bothered with you.
 
No I wont pardon your clearly visible ignorance. This is the Carlton forum, you clearly dont like the club so take it to the main board.

And fwiw, so much has to go right for any club to win a flag. But even as I type this I realize I am wasting my time telling you and to be frank I couldnt be bothered with you.

Oh that's not very nice. You've hurt my feelings. Yesterday was "are you ok day".

Can I get a hug and can we make friends?
 
Must say the continued speculation over our pres the board and the coach is not ideal
I think this needs to be resolved
Looks like the club is determined to roll over dead wood and to bring in non-old school boys into the reckoning.
All seems +ve at the moment
I demand our fitness and skills coaches gets stuck into the playing group ASAP
 

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