The James Boag's ads, featuring Ox and Dermy, are farkin shtoopit (even though Dermy pretending to be a hairdresser is kinda funny). Which ponytail-wearing, BMW-driving flog came up with it? Or was it an intern? 
The ads state that James Boag's supports footy at the grass roots level. The ad also suggests that, without such grass roots support, Ox and Dermy may not have become footy stars, and would've pursued other vocations instead; Ox being a surgeon, and Dermy a hairdresser.
The two ads contradict each other: one intimates that, without support as a junior footballer, Dermy might've 'only' become a 'lowly' hairdresser; and the ad featuring Ox suggests that, without footy, he might've a become surgeon, which is arguably a much better profession, and he would've been better off had he not been distracted with football.
They're dissin' hairdressing, and saying that Ox is worse off for having support as a young footballer.
Phew!! I'm glad I got that off me chest
The ads state that James Boag's supports footy at the grass roots level. The ad also suggests that, without such grass roots support, Ox and Dermy may not have become footy stars, and would've pursued other vocations instead; Ox being a surgeon, and Dermy a hairdresser.
The two ads contradict each other: one intimates that, without support as a junior footballer, Dermy might've 'only' become a 'lowly' hairdresser; and the ad featuring Ox suggests that, without footy, he might've a become surgeon, which is arguably a much better profession, and he would've been better off had he not been distracted with football.
Phew!! I'm glad I got that off me chest
