I just emailed the membership email, don't know if anyone will read it, but here's what it said:
As a blues fan since my eyes could recognise the colour navy I have loved this club. As I type this I'm wearing my Carlton SnapBack Cap.
I am a 27 year-old who grew up as a child loving watching Kouta, SOS, Braddles and Sticks tearing it apart, then the dark times hit and the fabric was torn.
Although now we have an altered rebuilding culture and hardly anything remains from even the Pratt/Swann/Ratten era, there is still a hangover. An entrenched expectation of failure that fans and media hold.
Break this entrenched expectation and you'll break the membership drought.
Of course it will be remedied through on-field success, however with Richmond's membership as an example, on-field success isn't the be-all-end-all.
Firstly, cheaper prices are needed to get people into the habit of signing up. Once numbers are at a better amount then edge the prices back up.
Second, the club need to let the personalities of their players show. Where's Carlton's Nathan Grima, Jonno Brown, Dane Swan, Dyson Heppel, Jake the push up King???
Murph is good fun internally perhaps, but you need a personality that people relate with outside who can have a laugh with people. A Zach Tuohy-type larrikin!
5 in 5 would be appealing if the greater base of supporters actually knew who Michael Jamison and Sam Rowe were! No offense to them, members love them, but we have not had the on-field success to use these guys as marketing tools!
Focus less on bringing the internal leadership out, instead create a new marketing focus on players who have a natural ability to engage with fans and don't take themselves so seriously! Daisy, Tuohy, Buckley etc. You want their positivity to become infectious!
Third, as a student, I feel like it's all geared towards the cashed up adults and the families. Apart from the concession price while studying, where's my engagement and what's the appeal for me???
- Why is there no affordable teenage/early 20s based season launch function???
- Where are Carlton at the Uni open days with discounts for sign up and comps with prizes?- Where is an early-20s focus??
That early 20s sign up turns into early 30s family sign up in a decade, so to not attack that demographic harder is ridiculous!!!
Further, my dad would sign up but $95 for a three match membership is silly when people can buy tickets at the gate for $18. $18 x 3 = $54. As a busy man this in-between option is perfect but he doesn't know about it and I don't mention it because his response will be the financial equation I mentioned above.
MAKE IT FUN!!!
FOCUS ON NUMBERS FIRST, CASH SECOND! (Cash will take care of itself when numbers start coming through!).
ENGAGE THE PUBLIC WITH NATURAL PERSONALITIES!
I love this club and will sign up till I drop, but seriously start getting it together because if we fall from being a top four club I'll never forgive us.
As a blues fan since my eyes could recognise the colour navy I have loved this club. As I type this I'm wearing my Carlton SnapBack Cap.
I am a 27 year-old who grew up as a child loving watching Kouta, SOS, Braddles and Sticks tearing it apart, then the dark times hit and the fabric was torn.
Although now we have an altered rebuilding culture and hardly anything remains from even the Pratt/Swann/Ratten era, there is still a hangover. An entrenched expectation of failure that fans and media hold.
Break this entrenched expectation and you'll break the membership drought.
Of course it will be remedied through on-field success, however with Richmond's membership as an example, on-field success isn't the be-all-end-all.
Firstly, cheaper prices are needed to get people into the habit of signing up. Once numbers are at a better amount then edge the prices back up.
Second, the club need to let the personalities of their players show. Where's Carlton's Nathan Grima, Jonno Brown, Dane Swan, Dyson Heppel, Jake the push up King???
Murph is good fun internally perhaps, but you need a personality that people relate with outside who can have a laugh with people. A Zach Tuohy-type larrikin!
5 in 5 would be appealing if the greater base of supporters actually knew who Michael Jamison and Sam Rowe were! No offense to them, members love them, but we have not had the on-field success to use these guys as marketing tools!
Focus less on bringing the internal leadership out, instead create a new marketing focus on players who have a natural ability to engage with fans and don't take themselves so seriously! Daisy, Tuohy, Buckley etc. You want their positivity to become infectious!
Third, as a student, I feel like it's all geared towards the cashed up adults and the families. Apart from the concession price while studying, where's my engagement and what's the appeal for me???
- Why is there no affordable teenage/early 20s based season launch function???
- Where are Carlton at the Uni open days with discounts for sign up and comps with prizes?- Where is an early-20s focus??
That early 20s sign up turns into early 30s family sign up in a decade, so to not attack that demographic harder is ridiculous!!!
Further, my dad would sign up but $95 for a three match membership is silly when people can buy tickets at the gate for $18. $18 x 3 = $54. As a busy man this in-between option is perfect but he doesn't know about it and I don't mention it because his response will be the financial equation I mentioned above.
MAKE IT FUN!!!
FOCUS ON NUMBERS FIRST, CASH SECOND! (Cash will take care of itself when numbers start coming through!).
ENGAGE THE PUBLIC WITH NATURAL PERSONALITIES!
I love this club and will sign up till I drop, but seriously start getting it together because if we fall from being a top four club I'll never forgive us.