St kilda are the poor mans Richmond, they really can be a big club, in fact had they have had a few flags in the locker in the last 50 years i would imagine that they would be as big as Hawthorn
( yes that is tough words)
And FWIW i think traditionally they would have had a bigger support base in Tassie than Hawthorn
Posted this a few months ago...
VFL home and away 1925-1941
Carlton 6,453,474
Richmond 5,705,325
South Melbourne 5,460,580
Collingwood 5,242,330
St Kilda 4,882,603
Essendon 4,647,125
Footscray 4,587,062
Melbourne 4,534,566
Fitzroy 4,487,053
Geelong 4,360,087
North Melbourne 3,260,847
Hawthorn 2,961,458
VFL home and away 1960-1977
Collingwood 10,653,827
Richmond 9,882,139
Carlton 9,479,277
Melbourne 9,257,471
Essendon 8,622,204
St Kilda 8,139,310
Geelong 7,801,814
Hawthorn 6,995,164
Footscray 6,939,251
South Melbourne 6,263,811
Fitzroy 5,973,928
North Melbourne 5,613,855
AFL home and away 1997 - 2014
Collingwood 20,119,156
Essendon 18,761,728
Carlton 16,157,619
Richmond 15,733,715
Hawthorn 14,189,768
Adelaide 13,498,176
Geelong 13,399,210
St Kilda 13,145,652
West Coast 12,847,639
Melbourne 12,461,141
Sydney 12,261,147
W Bulldogs 11,700,503
North Melbourne 11,584,999
Fremantle 11,247,356
Brisbane Lions 10,781,670
Port Adelaide 10,727,516
Across VFL/AFL history Carlton (1, 2, 3), Richmond (2, 2, 4) and Collingwood (4, 1, 1) have been the only consistent 'big clubs'. For all intent and purpose, in terms of football history, its really a big 3 (Collingwood, Richmond and Carlton) with Essendon in 4th
In terms of the climbers, Hawthorn (12, 8, 5) have basically been on a continuous upswing since the mid 1960s (which is a common theme in this thread). Essendon's emergence from a middle of the road club was very late from 6, 5 to a clear 2nd (probably the Sheedy factor).
South Melbourne (3, 10, 11) was a seriously big club through the 20's and 30's but dropped off dramatically in the 50's, 60's and 70's. Melbourne (8, 4, 10) started low, emerged and dropped back to mediocrity while the Saints (5, 6, 8) and Dogs (6, 9, 12) all started from pretty big bases (certainly bigger than Hawthorn and North Melbourne) but decades without premiership success have hindered their growth...
All things considered, I think you are spot on with this post...although you are selling Carlton short massively. For most of their history, Carlton was one of the 2 biggest clubs in the league (with Richmond up to 1940, with Collingwood up until the mid 1990's)
Another stat post, sorry guys
Obviously some clubs were inhibited by the old suburban grounds but in terms of fans through the gates St Kilda was roughly comparable with Essendon (in fact they were ahead of Essendon in the 1925-1942 period) up to the late 1970s
Carlton (1, 3, 3), Richmond (2, 2, 4) and Collingwood (4, 1, 1) were / are the ancient 'big' clubs (I guess the fact that all three clubs have inner city, catholic / working class backgrounds plays a large share in this) while Essendon (6, 5, 2) and Hawthorn (12, 8, 5) are the contemporary climbers
St Kilda has a monopoly over the Bayside in much the same way that Essendon and Hawthorn have strongholds in the N/W suburbs and Eastern Suburbs...if the Saints had more success (perhaps 1966-67, 1971, 1997, 2009 or something like that) I have no doubt they would have climbed to same scale as the Hawks and Bombers over the past 40 years
Despite their lack of success their base pre 1980 was very similar to the Bombers (who had 12 flags) which is surprising in itself.
Based on this list its very easy to see why the Collingwood v Richmond v Carlton rivalries are much more embedded than equivalent rivalries with Essendon (who shares little cultural similarities with the other big 4 clubs)
Note also the size of Footscray's base in the 1925-1942 period. They were an absolute powerhouse VFA club apparently (I assume the VFA equivalent of Port Adelaide in the SANFL) but the changing demographics of the Footscray catchment killed them in the 60s, 70s and 80s...they are a completely different case study to North who started off with a tiny base pigeon holed between Essendon, Carlton and Footscray
Last edited: