2023 Club Membership Updates

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To be fair, the numbers have been a joke for some time now.
How long before single game tickets get packaged as a 1 game membership?
I still remember a few years ago with Collingwood: Buy a guernsey from the club shop and get a 1 game membership.
 
When looking at member/revenue stuff remember we are dealing with this

ClubMembersMember RevAnnual Report Notation
Adelaide63,009
Brisbane43,139$10,344,515.00Membership and ticket sales
Carlton88,776$20,069,003.00Membership, gate receipts and consumer
Collingwood100,384$28,178,931.00Membership and match day
Essendon86,001$14,582,494.00Membership
Fremantle56,105$18,220,646.00Membership
Geelong71,943$19,603,484.00Membership, seating and gate receipts
Gold Coast21,422$6,384,254.00Membership & ticketing income
G.Western Sydney32,614$1,956,378.00Membership and Merchandise
Hawthorn81,494$11,522,106.00Membership
Melbourne66,484$11,575,852.00Membership, Annual Reserved Seating and General Fundraising
North Melbourne49,250$5,923,405.00Membership
Port Adelaide58,643$29,017,474.00Revenue from Football Operations
Richmond100,792$28,649,451.00Stadium contributions and consumer products
St Kilda60,172$8,665,939.00Membership & reserved seats
Sydney55,934$16,440,919.00Membership & Matchday
West Coast102,897$26,112,310.00Membership
Western Bulldogs50,941$9,181,389.00Membership

Note that all data, graphs, roy morgan support reports, and more are all in this document here

 

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Carlton 12th June ...


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When looking at member/revenue stuff remember we are dealing with this

ClubMembersMember RevAnnual Report Notation
Adelaide63,009
Brisbane43,139$10,344,515.00Membership and ticket sales
Carlton88,776$20,069,003.00Membership, gate receipts and consumer
Collingwood100,384$28,178,931.00Membership and match day
Essendon86,001$14,582,494.00Membership
Fremantle56,105$18,220,646.00Membership
Geelong71,943$19,603,484.00Membership, seating and gate receipts
Gold Coast21,422$6,384,254.00Membership & ticketing income
G.Western Sydney32,614$1,956,378.00Membership and Merchandise
Hawthorn81,494$11,522,106.00Membership
Melbourne66,484$11,575,852.00Membership, Annual Reserved Seating and General Fundraising
North Melbourne49,250$5,923,405.00Membership
Port Adelaide58,643$29,017,474.00Revenue from Football Operations
Richmond100,792$28,649,451.00Stadium contributions and consumer products
St Kilda60,172$8,665,939.00Membership & reserved seats
Sydney55,934$16,440,919.00Membership & Matchday
West Coast102,897$26,112,310.00Membership
Western Bulldogs50,941$9,181,389.00Membership

Note that all data, graphs, roy morgan support reports, and more are all in this document here


Wow,
GWS make 2 million from Membership & Merchandise. That is terrible, there would be a lot of small businesses that would do better than that.

WA fans pay so much more for footy compared to over east it is not funny.
 
Wow,
GWS make 2 million from Membership & Merchandise. That is terrible, there would be a lot of small businesses that would do better than that.

WA fans pay so much more for footy compared to over east it is not funny.
Say, $300k - $400k in merchandise ? $1.6m in membership revenue works out around $50 generated by each member. Which, when their cheapest three games Adult memberships is $95, can’t possibly add up. So, unless all of their members are children signing up without their parents, means that the 32k figure is made up. and they actually have around 15k members.
 
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Say, $300k - $400k in mech? $1.6m in membership revenue works out around $50 generated by each member. Which, when their cheapest three games Adult memberships is $95, can’t possibly add up. So, unless all of their members are children signing up without their parents, means that the 32k figure is made up. and they actually have around 15k members.
I cannot see when GWS will become viable as a club with those poor figures and lack of support in Sydney.
 
I cannot see when GWS will become viable as a club with those poor figures and lack of support in Sydney.
When they relocate to Canberra.

Same as GC folding and the new license going to Tassie.

Two areas which are and were AFL heartland that have been neglected for years now.
 
Hawthorn have been trying to give away discounted memberships and match tickets across the eastern suburbs, it's really picked up in the last month or two, emails, social media advertising etc.

Looking at the latest chart, having <60k members is quite a whack for them.
 
Hawthorn have been trying to give away discounted memberships and match tickets across the eastern suburbs, it's really picked up in the last month or two, emails, social media advertising etc.

Looking at the latest chart, having <60k members is quite a whack for them.
Definitely embarrassed by this year's efforts!
 
Definitely embarrassed by this year's efforts!
Raz, we can’t talk. As of yesterday EFC is 77,668. That's about -3,500 compared to same time last year. Granted, poor 2022 and turbulent off season the driver, still means we probably aren’t the only club who has much work ahead to reengage a frustrated base.
 

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Raz, we can’t talk. As of yesterday EFC is 77,668. That's about -3,500 compared to same time last year. Granted, poor 2022 and turbulent off season the driver, still means we probably aren’t the only club who has much work ahead to reengage a frustrated base.
Economic factors suggest next year will be leaner still for memberships. You'd want an older, established fanbase.
 
Economic factors suggest next year will be leaner still for memberships. You'd want an older, established fanbase.
Club memberships are growing again in 3023. Generally speaking, membership (numbers) won’t be impacted. Rather, people prefer to downgrade rather than not belong.
 
Club memberships are growing again in 3023. Generally speaking, membership (numbers) won’t be impacted. Rather, people prefer to downgrade rather than not belong.
Bold 1000 year prediction.;)

I think you might be right, but next year might stop more new members signing up and more medium term (5-year) impacts than short term. Footy is still relatively cheap as an outing. Beers inside Docklands and MCG are cheaper than beers on Swan Street.
 
Raz, we can’t talk. As of yesterday EFC is 77,668. That's about -3,500 compared to same time last year. Granted, poor 2022 and turbulent off season the driver, still means we probably aren’t the only club who has much work ahead to reengage a frustrated base.

I know I’m annoyed with our numbers. Geelong are still ahead of us I take it? We have more going for us than Blues at the moment yet they’re smashing us (I get it they started well) with their membership numbers and that shows how far behind we have gone this year.


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I know I’m annoyed with our numbers. Geelong are still ahead of us I take it? We have more going for us than Blues at the moment yet they’re smashing us (I get it they started well) with their membership numbers and that shows how far behind we have gone this year.


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Carltons membership reflects a rebirth in 2022 and expectations of arriving for real in 2023. Membership growth lags on field success, Essendon’s figure will respond accordingly if it exits this year on a high. Time will tell. Broadly, the base is still hurting from what transpired last year and this time, unlike previous seasons, it wants absolute confirmation it’s reborn. For this year, it is what it is.
 
Hawthorn have been trying to give away discounted memberships and match tickets across the eastern suburbs, it's really picked up in the last month or two, emails, social media advertising etc.

Looking at the latest chart, having <60k members is quite a whack for them.
Hawks don’t have less than 60k members. We had 50k auto renewals last November. We just haven’t done the update thing in years. Will be 75k-80k like we are every year.
 

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