2022 Club Financial Results

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AFL 2022: Carlton has posted a bumper financial result but poker machine venues remain club’s biggest source of revenue​

Carlton’s on-field surge has helped the club post a bumper financial result, but its poker machine venues remain its biggest source of revenue.
The Blues announced a net operating profit of $3,390,993 for 2022, following a nine per cent surge in membership and the biggest average home crowd (49,784) in the AFL.

Merchandise sales also increased by more than $1 million as Carlton exploded out of the blocks before missing finals with a heartbreaking Round 23 loss to Collingwood.

But the club continues to cash-in on its 300 gaming machines across four venues which helped chip-in $20,185,589 to the club’s coffers.

 

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Two things that interested me.

1. The attention to detail in the financial report. To not notice typos.

Screenshot 2022-12-10 021315.jpg

2. To publish the financial results as they do annually. With the 1.639m profit you have listed above.
To then days later put an article on the website stating profit is 1.8m (a rounded up figure as well). Just include the 130k loss to the EBITDA profit and tell fans the real figure. Not hard.

 
Two things that interested me.

1. The attention to detail in the financial report. To not notice typos.

View attachment 1570513

2. To publish the financial results as they do annually. With the 1.639m profit you have listed above.
To then days later put an article on the website stating profit is 1.8m (a rounded up figure as well). Just include the 130k loss to the EBITDA profit and tell fans the real figure. Not hard.

That is appalling by EY - for starters they will have been paid a truck load to prepare these results, they're not exactly the cheap option. And then to be caught out doing a copy-paste between club financials - can any of their work be trusted?
 
That is appalling by EY - for starters they will have been paid a truck load to prepare these results, they're not exactly the cheap option. And then to be caught out doing a copy-paste between club financials - can any of their work be trusted?

That they copy-paste isn't surprising.

You need to make sure all the right things have been said after all.

That they copy it from another club rather than having a generic template with things like <insert client name here> in it is just lazy/sloppy.
 

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We'll have to see their actual financial statements but a consolidated profit of $7m and an increase in net assets of $2.2m does not compute.

I'd say something about clubs with big building projects happening having concise reports that don't tell the full tale, but Tasmanian saint would get his nose out of joint again.
 
Not if you put credence on the ‘double entry’ accounting system😄

I'd say something about clubs with big building projects happening having concise reports that don't tell the full tale, but Tasmanian saint would get his nose out of joint again.

Though this article post-dates the financial year, I suspect it is probably mostly related to demolition of existing facilities and therefore an asset write off on the balance sheet and profit and loss.

 


All Victorian Clubs have now reported

Victorian AFL clubs generated 701.262m in revenue in 2022, up 27% on 2021 and up 11.8% on 2019, and up 22% on 2018 (the first year of the broadcast cycle. All clubs reported comprehensive profits.

  • The AFLs distributions to Victorian clubs were up 14% on 2022 to 156m - up 5.49% on 2019.
  • Membership & Gate takings were up 22.4% to 184m for the Victorian clubs, and up 3% on 2019. Only North reported a dip on 2021.
  • Victorian clubs received 143m in sponsorship and marketing, up 31% on 2022, and up 6% on 2019.
  • Merchandise income from 8 reporting clubs was up 29% to 20.938m - up 111% on 2019.
  • Victorian AFL clubs control 699m in assets, holding 246m in liabilities, and sitting on 453m in equity,
 
So every Victorian club made a profit this year?

The 10 Vic clubs made approx 550 million (approx 55m per club) on their own accord, when taking out the money the AFL sends them?

That's pretty good if so.
 


Off the back of strong performances both on and off the field in 2022, the Gold Coast SUNS Football Club has today lodged its 2022 financial result.

In a positive sign for the direction of the football club, the club achieved an Operating Profit before Depreciation, Amortisation, and Interest of $1.26million for the year ending October 31st, 2022.

The club will report an overall statutory loss of $2.6million, primarily due to a lease modification in relation to Metricon Stadium which the club manages on behalf of the AFL. (Further information is provided below.)

In 2022, the club was able to significantly increase revenues by 17%, with eight new partners joining the SUNS portfolio and a 112% increase across membership, ticketing and match day revenues.

A large reason for that growth was due to the support of the club’s members. The SUNS experiencing, the third consecutive year of membership growth, culminating in an all-time record of 21,422 members.

Support for the SUNS from the Gold Coast community continues to go from strength to strength, with the football club witnessing 84% growth in its membership base since 2017. This growth is underpinned by the continued rise in AFL participation at all levels across the Gold Coast region, a key pillar of the AFL’s overall strategy.

Corporate Hospitality reached new heights in 2022 including a record three sell-outs across the final four home matches.

Importantly, the club was also able to repay all debt incurred during the Covid pandemic by repaying $400,000 to the AFL.

Gold Coast SUNS Chairman Tony Cochrane praised the efforts of many involved with the club for their united approach in creating such positive results off the field, after what had been a challenging two years.

“We’ve achieved so many good results in 2022 and it’s a credit to all those involved with striving to chase down ambitious targets as part of our overall club strategy. As a club we have great stability and leadership both on and off the field, providing us with a great platform for even more in 2023.” Cochrane said.

“Great results come off the back of great support and I’d like to take this opportunity to thank our Corporate Partners, the AFL, AFL Queensland and all of our local AFL community clubs for their tremendous work in supporting the SUNS and growing the AFL on the Gold Coast.

“A special thank you must go to our members, whose support has been unwavering throughout the past couple of years, and I was thrilled that our teams were able to provide them with some memorable experiences in 2022.”

Chief Executive Mark Evans vindicated the club’s growing results and ambitions.

“There is still a number of challenges ahead in the coming years, but we are confident we have now laid a platform to deliver success and even more growth of the sport, not only in our primary Gold Coast region but also in North Queensland and Darwin,” Evans said.

“As a football club, we look forward to tackling 2023, head on.”

Part of the 2022 financial result includes a lease modification of $12.4m in relation to Metricon Stadium, which the Club manages for the AFL, who hold the Head Lease with Stadiums Queensland.

The lease modification has resulted in additional lease amortisation of $1.25m and additional lease interest of $0.76m in 2022, thereby resulting in a cumulative increase in expenses of $2.01m for 2022.

Key Information from 2022

  • Both AFL and AFLW programs experienced the club’s best on field results
  • Third consecutive year of Membership growth culminating in record 21,422 Members
  • Club revenues reached a new record high - up 17% YOY
  • 112% YOY Increase in Membership, Attendance and Match Day Revenues
  • Eight new commercial partners join the SUNS portfolio.
  • Queensland breaks it’s record for highest ever overall AFL registered participants across all programs. – 23% increase since 2017
 
Is this a good or bad result? The suns are saying it's good, but it seems to just be some creative wording?
 
Is this a good or bad result? The suns are saying it's good, but it seems to just be some creative wording?

A little from column A, a little from column B.

The underlying stuff from last year is doing better.
But there was a significant change (club took over managing Metricon from the AFL) which meant a bunch of additional costs. Supposedly they're mostly one off things, so long term it'll be a positive, but for this year, not so much, and yes, the wording is a bit vague/creative.

I suppose we'll see just how that change really plays out over coming years.

edited because I was wrong. It was a change in lease terms.
 
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A little from column A, a little from column B.

The underlying stuff from last year is doing better.
But there was a significant change (club took over managing Metricon from the AFL) which meant a bunch of additional costs. Supposedly they're mostly one off things, so long term it'll be a positive, but for this year, not so much, and yes, the wording is a bit vague/creative.

I suppose we'll see just how that change really plays out over coming years.
It goes without saying the Club isn’t in a strong financial position or underpinned yet by a strong operating position. Let’s hope the wins start coming so the club can start to build a sustainable and larger following to unearth much needed operating revenue to turn around its financial position.
 

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