Resource The Sponsorship Contract Thread - Manufacturers, Jumpers, Shorts and Matchballs.

Gibbsy · Nov 8, 2015

Welcome to the sponsorship contract thread. This thread covers all of the contract details for sponsors relevant to FGD, where you will find up-to-date information on who each team is sponsored by, as well as when these sponsorship deals are due to expire.

A quick glance at the colour-coded list shows how safe your club's sponsorship deals currently are: red meaning the deal has expired, orange meaning there is only a year to go on the deal, and green means there is at least two years left on the deal (blue is unknown).

If you have any information regarding any contracts extensions or new sponsorship details that can be backed up by reputable sources then please post it here. Thanks!

* * * * *

MANUFACTURERS

ADELAIDE
O'Neills - end of 2023 season (three-year contract)
https://www.afc.com.au/news/833236/crows-partner-with-o-neills

BRISBANE LIONS
Classic - end of 2022 season (three-year contract)
https://www.lions.com.au/news/309040/brisbane-lions-branded-classic-for-the-next-three-years

CARLTON
Puma - end of 2029 season (ten-year contract)
https://www.carltonfc.com.au/news/306554/blues-partner-with-puma-in-landmark-deal

COLLINGWOOD
~~ISC - end of 2021 season (five-year contract)~~
~~http://sportsbusinessinsider.com.au/news/collingwood-switch-isc-apparel-2017/~~

ESSENDON
Under Armour - end of 2024 season (five-year contract)
https://www.essendonfc.com.au/news/71120/bombers-under-armour-announce-historic-partnership

FREMANTLE
~~ISC - unknown (purportedly until end of 2020 season)~~

GEELONG
Cotton On - unknown (initial contract to end of 2019)
http://www.geelongcats.com.au/news/2016-10-04/cats-link-with-cotton-on

GOLD COAST
~~XBlades - end of 2019 season (three-year contract)~~
~~http://www.goldcoastbulletin.com.au/sport/afl/gold-coast-suns-sign-new-apparel-partnership-with-xblades-following-loss-of-blk/news-story/4332ebcfc21b3a0f65730c8314b4ab3e~~

GREATER WESTERN SYDNEY
~~XBlades - end of 2019 season (three-year contract)~~
~~http://www.gwsgiants.com.au/news/2017-02-08/giants-xblades~~

HAWTHORN
Adidas - end of 2022 season (five-year contract extension)
http://www.hawthornfc.com.au/news/2018-02-27/a-unique-partnership-announcement

MELBOURNE
New Balance - end of 2022 season (three-year extension)
https://www.melbournefc.com.au/news/247911/new-balance-extends-as-apparel-partner

NORTH MELBOURNE
Canterbury - end of 2022 season (five-year contract extension)
http://www.nmfc.com.au/news/2016-12-09/perfect-fit

PORT ADELAIDE
Macron - end of 2024 (four-year contract)
https://www.portadelaidefc.com.au/news/832044/macron-partners-with-port-adelaide

RICHMOND
Puma - end of 2021 season (five-year contract)
http://www.richmondfc.com.au/news/2016-12-01/richmond-partner-with-puma

ST KILDA
New Balance - end of 2023 season (three-year contract)
https://www.saints.com.au/news/828811/saints-and-new-balance-join-forces

SYDNEY
~~ISC - unknown~~

WEST COAST
~~ISC - unknown~~

WESTERN BULLDOGS
Asics - end of 2021 season (five-year contract)
http://www.westernbulldogs.com.au/news/2016-11-10/asics-on-board

Gibbsy · Nov 8, 2015

JUMPERS, SHORTS AND MATCHBALLS

Gibbsy · Nov 8, 2015

AFLW SPONSORS

E92_ · Nov 8, 2015

Awesome work, Gibbsy.

So you had enough free time to do that but not to update the NAFL history thread? Why are you punishing me?

NM_Mitchell · Nov 8, 2015

What about Blackwoods for North's shorts?

Gibbsy · Nov 8, 2015

NM_Mitchell said:
What about Blackwoods for North's shorts?

Cheers - I missed them, will edit in now. I remember looking at it. Contract length was unknown.

Gibbsy · Nov 11, 2015

Updated with Carlton's new sponsor CareerOne and also the two-year extension of Acquire Learning.

JD Tomahawk · Nov 12, 2015

It will be interesting to see how much longer ford will sponsor Geelong with there decline and all. Maybe the cats could look at getting another sponser for either the front or back logo.

Andonis1997 · Nov 12, 2015

JD Tomahawk said:
It will be interesting to see how much longer ford will sponsor Geelong with there decline and all. Maybe the cats could look at getting another sponser for either the front or back logo.

Holden, for the laughs.

Gibbsy · Nov 23, 2015

Updated a few little things; Renault and EnergyAustralia have obviously both renewed as they feature on 2016 guernseys but for how long it remains to be seen.

TheLoungeLizard · Nov 24, 2015

For what it's worth as a club sponsor, MEBank won't be renewing the contract as Punt Road sponsor so our training base will have a new corporate name.
No news at all who though, club's seemingly tight lipped.

Klim · Dec 3, 2015

Gibbsy said:
ST KILDA
Dare Iced Coffee - end of 2016 season (two-year contract, option for third year)
http://www.saints.com.au/news/2015-01-20/st-kilda-dares-to-believe-with-new-principal-partner

LEDified - end of 2015 season (two-year contract extension)
http://www.saints.com.au/news/2014-03-13/ledified-extends-st-kilda-sponsorship

Susan Day - end of 2015 season (one-year contract)
http://www.saints.com.au/news/2015-06-04/baked-with-love-susan-day-group-joins-the-saints

Ladbrokes - end of 2015 season (one-year contract)
http://baysidenews.com.au/2015/10/21/saints-have-each-way-punt-on-pokies/

Pepper Money - 3 year deal. Replaces LEDified.
http://www.saints.com.au/news/2015-11-27/pepper-signing-spices-up-preseason

undefined · Dec 4, 2015

iiNet have evidently renewed, given their sublimated logo on the back of our 2016 listed replicas (also noted in the guernsey item descriptions).

Speculative of course. Beats me as to why TPG Telecom would allow its subsidiary to keep hold of TPM's major partnership with one of Australia's recognisable sporting brands.

Also worth noting our replica home guernsey features the normal red AFL logo. The PR may look a bit strange without the gold logo (which blends well into the metallic colourway of the guernsey).

Klim · Dec 10, 2015

Gibbsy said:
GEELONG CATS
Ford - end of 2016 season (five-year contract extension)
http://www.isportconnect.com/index....eelong-cats&catid=7:sports-sponsors&Itemid=17

Mr Eagle said:
Ford is sticking around with Geelong until 2020. Interesting in light of the car industry's woes.

http://www.canberratimes.com.au/afl...running-sponsorship-deal-20151210-glkbvv.html

Cody_ · Feb 8, 2016

West Coast new ball sponsor:

aCunningPlan · Feb 8, 2016

Keep an eye out for a new sponsorship announcement concerning the Bulldogs, they've been clever targeting Ballarat with the number of big name businesses there.

NM_Mitchell · Feb 8, 2016

Dem wings is perty.

Fizzler · Feb 8, 2016

Replace SGI with SGIO in the OP Gibbsy

Andonis1997 · Feb 9, 2016

Fizzler said:
Replace SGI with SGIO in the OP Gibbsy

Does anyone really know what they're using? It's still a bit of both. Wait until NAB Cup time.

Fizzler · Feb 10, 2016

Andonis1997 said:
Does anyone really know what they're using? It's still a bit of both. Wait until NAB Cup time.

SGIO. Eagles posted something. Then someone else posted it in the New Jumpers thread I think.

Red Crow · Feb 10, 2016

Gibbsy Crows new ball sponsor is Hertz, on a 3 year deal. Replaces Rivergum Homes.

http://m.afc.com.au/news/2015-12-09/crows-partner-with-hertz

MKMatty · Feb 12, 2016

Andonis1997 said:
Does anyone really know what they're using? It's still a bit of both. Wait until NAB Cup time.

Fizzler said:
SGIO. Eagles posted something. Then someone else posted it in the New Jumpers thread I think.

Can confirm, SGI has been completely aborted, they'll instead update the current logo and image, rather than the rebrand they had previously planned. Not until late in the year though.

MKMatty · Feb 13, 2016

NM_Mitchell said:
Dem wings is perty.

It's honestly perfect. This pre-season is even more killer than normal because I want to see that beautiful jumper in action. Hurry the * up NAB Cup

Bemoreboyddog · Feb 13, 2016

City of Ballarat for Bulldogs shorts. It debuted in the final last year.

Jack Stevens · Feb 14, 2016

Susan Day hasn't reappeared on St Kilda's shorts during the intra club match or team and media photos.

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