General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[Ashton Agar]

No I love the current one. It's just synonymous with our club now. I'd happily keep it forever.

Anyone genuinely think that ^^^ looks bad?

Just dicking about on Photoshop, have a (very) rough idea;

View attachment 62313

If we were going to change, this isn't bad.

 

[Reality Check!]

Anyone genuinely think that ^^^ looks bad?

If we were going to change, this isn't bad.

Yeah me. It's 2015, let's get rid of that tacky late 90s artwork and go for something with a bit more of a traditional feel about it, and something that actually looks like an aircraft, not some cartoony shite that looks like a character from Pixar's 'planes' movie.

 

[BOMBERS 4 LIFE!!!!]

Needs an update.

 

[Rack Watts]

More worried about on-field change.

 

[MAAAATTDAAAAMON]

Keep

 

[LB#16]

The bottom half should stay but the top could do with some tweaking. A full new logo would have to be damn good for me to get behind.

 

[scottmclaren]

not some cartoony shite that looks like a character from Pixar's 'planes' movie.

Planes is not a Pixar movie. Don't you even watch movies?

 

[Ashton Agar]

Noooooo, keep the current one!

 

[Call Me Cake]

I hate that it points down, just really unsettling to me.

Also looks s**t on merch.

 

[The Speaker]

The bottom half should stay but the top could do with some tweaking. A full new logo would have to be damn good for me to get behind.

As I've said before, the text is the only part that could do with some change.

 

[Marley10]

The current logo is one of the most recognisable logo in Australian sport. I guess that's one reason to keep it.

I'd rather go back to something more traditional like the monogram on the Windy Hill gate as the official logo.

 

[Reality Check!]

Planes is not a Pixar movie. Don't you even watch movies?

It is a pixar film, do you even check your claims before you post?

 

[quotemokc]

Its fine, spare a thought for people with the logo tattooed on them

 

[Mercurial89]

It is a pixar film, do you even check your claims before you post?

Actually not a pixar film. Did have the same Executive Producer that worked on Cars, which Planes is a spin off of.

 

[Call Me Cake]

Its fine, spare a thought for people with the logo tattooed on them

Or maybe those people should have spared a thought before doing something stupid like that.

 

[Bunk Moreland]

Looks s**t, never liked it, cheap and tacky and cartoon-ish.

We're one of the biggest clubs in the country with just about the proudest history ffs. Should change to something a bit classier. The heritage logo looks good.

 

[Marley10]

Just dicking about on Photoshop, have a (very) rough idea;

View attachment 62313

I didn't see this.

This is the one

 

[LeeARM]

View attachment 130174

Wouldn't mind something like this.

I like the plane. Not big on the text, it's too overpowering and a bit too much like American universities.

 

[KGBeast]

Something like this but red and black obviously

 

[Zach Package]

Still of the opinion that the club should overhaul the brand post potential WADA proceedings after seeing a birthday cake emblazoned with the bomber logo and several pills and needles

 

[BOMBERS 4 LIFE!!!!]

Still of the opinion that the club should overhaul the brand post potential WADA proceedings after seeing a birthday cake emblazoned with the bomber logo and several pills and needles

Agree Its outdated and will signal a new chapter in the clubs history.

 

[FedEXFalls]

A different logo isn't going to stop people from putting needles on it and taking the piss...

If we're found guilty I'd be down for a change, if not then leave it as it is.

 

[quotemokc]

Its fine

 

[Dave]

View attachment 130274
Something like this but red and black obviously

Good old Slim Pickens. Yeeeeh Haaaaaaa!

 

[Stopher]

Still of the opinion that the club should overhaul the brand post potential WADA proceedings after seeing a birthday cake emblazoned with the bomber logo and several pills and needles

What kind of ****ed up birthday cake is that?!