Club Mgmt. Amart to replace Kia as Essendon co-major sponsor

[DonsRule]

https://www.theage.com.au/sport/afl/amart-replaces-kia-in-2m-mega-deal-for-dons-20180821-p4zyvv.html

Amart replaces Kia in $2M mega deal for Dons
Sam McClure

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Essendon’s failure to qualify for the finals hasn’t hurt the club’s ability to lure a new major sponsor, with furniture giant Amart signing on in what will be one of the biggest sponsorship deals in Australian sport.

In a deal believed to be worth more than $2 million a season, The Age can reveal that Amart has signed on as the club’s new co-major sponsor, replacing Kia, with the car manufacturer disappointed not to be continuing its relationship with Essendon.

Essendon will miss the finals, but have nabbed a lucrative sponsorship deal.

Photo: AAP
It’s believed the partnership between Amart and Essendon is for at least four years.

While the club was keen to keep Kia as a sponsor, the offer from Amart was too good to refuse, considering the debt the club is still in debt following the infamous supplements scandal.

After announcing a record $4 million profit last year, Essendon planned to be debt free by mid 2019 and the new deal with Amart will go a long way to achieving that.

https://www.theage.com.au/sport/afl/amart-replaces-kia-in-2m-mega-deal-for-dons-20180821-p4zyvv.html

 

[Eleven 38]

$2mil a year is good coin. I honestly don't care who the sponser is if they are going to give us that cash.

 

[VelvetSledge]

I see debt reduction and me likey

 

[Old Campaigner]

That was a surprise, I thought it'd be CSR or something

 

[VelvetSledge]

So here's my super quick mock ups of how I feel our jumper will look next year. If a sponsor is paying $2M a year, they're going to want their logo to stand out. Hence, I imagine the Amart logo will be surrounded by a shithouse white box, as such:





Realistically, it would look a hell of a lot better with the white box being removed, like this:



Pls have mercy gods of Amart!

 

[Howard Moon]

Least it's not Kmart, too many hacks

 

[Lore]

So here's my super quick mock ups of how I feel our jumper will look next year. If a sponsor is paying $2M a year, they're going to want their logo to stand out. Hence, I imagine the Amart logo will be surrounded by a shithouse white box, as such:

View attachment 546997 View attachment 546998



Realistically, it would look a hell of a lot better with the white box being removed, like this:

View attachment 546996 View attachment 546995

Pls have mercy gods of Amart!

A lot of their buildings and stuff are red/white text on a navy background, such as:


Part of their last rebranding effort https://www.amartfurniture.com.au/a-new-name

(I drove past one yesterday )

 

[jmoo wan]

well *, now what car am I supposed to get now?

 

[DERO]

Jade

 

[Nuggs Bunny]

Who the * is Amart furniture? Should have gone with Fantastic

 

[DERO]

Who the **** is Amart furniture? Should have gone with Fantastic

I think you might find that they are a bit more than just shitty furniture.

 

[Nuggs Bunny]

I think you might find that they are a bit more than just shitty furniture.

You're right, I checked and they seem to do shitty outdoor settings too

 

[DERO]

You're right, I checked and they seem to do shitty outdoor settings too

Lol. Ok.

 

[DERO]

Sofa. So good.

 

[Jade]

Jade

Geez... who knew?

 

[Nuggs Bunny]

well ****, now what car am I supposed to get now?

I just ordered a new Stinger and NOW WHAT AM I GOING TO DO WITH IT *

 

[Bunk Moreland]

So here's my super quick mock ups of how I feel our jumper will look next year. If a sponsor is paying $2M a year, they're going to want their logo to stand out. Hence, I imagine the Amart logo will be surrounded by a shithouse white box, as such:

View attachment 546997 View attachment 546998



Realistically, it would look a hell of a lot better with the white box being removed, like this:

View attachment 546996 View attachment 546995

Pls have mercy gods of Amart!

Doubt a highly visible brand like a retailer would be willing to recolour their logo for the sake of a footy jumper. Colours and the familiarity is a big factor in branding. Will be a combo of the red, white and navy. Might see a navy box on the clash strip.

 

[jmoo wan]

I just ordered a new Stinger and NOW WHAT AM I GOING TO DO WITH IT ****

i’ll trade you my true value solar panels

 

[Lore]

Who the **** is Amart furniture? Should have gone with Fantastic

A brand name with deep pockets apparently

 

[scythe]

Shame about Kia, but debt-free halfway through next season makes it a no-brainer.

Doubt a highly visible brand like a retailer would be willing to recolour their logo for the sake of a footy jumper. Colours and the familiarity is a big factor in branding. Will be a combo of the red, white and navy. Might see a navy box on the clash strip.

I'd be surprised if they didn't have a couple of prescribed variations of their logo and branding. Companies that have spent any sort of money on brand identity will have a style guide covering all uses.

 

[LB#16]

I haven't heard from this company since they underpaid their employees years ago, thought they went under.

 

[essendon]

Damn wanted the Stinger with the discount....

 

[DEAN0]

Shame to see the Kia logo go, thought it was one of the better looking logos we've had on our jumper, here's to the good times:

 

[VelvetSledge]

One of the guys on the graphic design board has seen the 2019 ISC range and said a team with a "new sponsor" has cleverly worked the sponsor logo into the design of the jumper, so that will be interesting...

 

[windyhill]

Biggest deal in Oz, I can hear mcguires head spinning.