- Sep 15, 2011
- 35,747
- 58,077
- AFL Club
- West Coast
Have they done film and TV stars yet? Maybe they could get Mel Gibson to sign on.IMO there's no mystery about what happened here.
These are political lobbyists who've effectively war-gamed how they wanted this media campaign to roll out over the days and weeks ahead.
On the white board in Campaign HQ in Sydney for week three they had 'Sports Stars' listed in capitals. And sure enough, on week three the same email that had been sent out to other selected groups was sent out to a long list of current and former sports 'stars' who might be convinced to sign up to their political campaign.
It's been suggested in a previous post that more than 1000 emails were sent out in that 'sports-stars' grouping to which around 70 agreed to give their name to the pre-prepared letter. That's a dismal hit rate of just 7% which explains why the likes of Dawn Fraser, Sam Newman, Wayne Carey, Steven Bradbury and Diesel Williams got star billing.
It's marketing 101 gone horribly, laughably wrong.




