thejester
Norm Smith Medallist
- Joined
- Apr 22, 2006
- Posts
- 8,811
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- AFL Club
- Geelong
- Other Teams
- Huey & Riley Freeman
new peeps to the game????
when you expand a market you are no longer just getting your "my family bleeds that way" followers. that's pretty naive to think that you can rely on fans from the traditional sources. those two teams are made to feel special and so, their fans.
popularity breeds popularity breeds popularity. and you better believe it's a game of dollars and cents.
Give me a break. For starters, who are these 'new peeps'? Immigrants? South Africans? Japanese? Tourists? Who? I live in a Hall of Residence. Each semester, we get about half a dozen to a dozen American exchange students, and we convert them to the glorious game. Know how many support Essendon or the Pies? None. Nada. Zip. Know how many support teams because they play 'maqruee events'? None. Nada. Zip. They follow the teams that we hammer into them, or tell them are good (the Saints are popular). There's straight up anecdotal evidence of 'new peeps' and how they acquire teams.
On a broader scale...do you honestly think the 'marquee game' will convert more supporters? It's only one game, it goes for the same length of time. Someone in the US is far more likely (what, a 7/8 chance?) to stumble upon a normal game than the Anzac match. And given that football-wise this years Anzac Day clash wasn't actually all that crash hot, and they're probably going to be ignorant of the hype around it, they're just as likely to watch the high-intensity, down-to-the-wire Carlton/Brisbane game and pick up one of them instead. To do to AFL what Man Utd did to soccer in Japan, Essendon invited Japanese players to train with them and is (IIRC) releasing their spectator mag there in Japanese, while Sheedy also promotes footy in the US and has initiatives like Dreamtime at the 'G. That's what it takes to crack new markets and convert the 'new peeps', not one 'marquee game' whose signifigance stems from a cultural event that is virtually unknown outside of Australia.






