Believe or Burn

[Kildonan]

Saints feeling all fired up
By Mark Stevens
October 04, 2006

"BELIEVE or burn" - that's St Kilda's confronting new slogan for 2007 as the club pushes an aggressive winning culture.

"Let's stop doubting and starting to believe we are one of the top teams in the comp," St Kilda chief executive Archie Fraser said yesterday.

The club sought feedback for the slogan from supporters, corporate backers and even religious groups.

"Believe or Burn" will be used in the Saints' membership marketing campaign. A futuristic fiery halo is the centrepiece of the promotion.

"We think it fits within the club - sexy, young, fresh, exciting and innovative," Fraser said. "It is time to unite and believe."

The line is far more in-your-face than the usual club marketing campaigns.

Branding-marketing company See, which re-branded the NAB, played a key role in the package.

Research shows the Saints have 400,000 supporters and they are keen to lift their membership to more than 30,000.

 

[Dr.Jekyll]

I'm sold on that...I love it.

"Believe or Burn"

 

[Guru Joffa]

I was at the Saints in Suits Breakfast at the Arts Centre two months ago when this logo was put to the attendees. From memory, I think about 80 per cent agreed with the logo as an 'in your face' number!!

I also like it!!

 

[bob down]

I was at the Saints in Suits Breakfast at the Arts Centre two months ago when this logo was put to the attendees. From memory, I think about 80 per cent agreed with the logo as an 'in your face' number!!

I also like it!!

Dont like it...what message is it giving the young kids? If you lose you are no good? Get off the drugs Archie Fraser, this is not all about corporate
c r a p, this is mainly a family sport and should purvey positive messages in simplistic terms.

 

[SpInNeR]

Dont like it...what message is it giving the young kids? If you lose you are no good? Get off the drugs Archie Fraser, this is not all about corporate
c r a p, this is mainly a family sport and should purvey positive messages in simplistic terms.

No. It means BELIEVE in us or we will leave you out in the cold.

 

[SunKing]

You have to try something different I guess.

You guys have so much promise I hope you get there,it would be a tragedy with the list you have never to win a flag.

The lions took their opportunities and made the most of them and you guys can too.