Did Someone Say KFC?

[Seedsfan]

Not directly. But it's a bit like saying noone will buy KFC because their logo is on a Collingwood jumper - and in a way it's true - the mechansim by which it works isn't that direct. Meanwhile companies pay enormous money for sponsorship deals as it does increase sales.

People will especially if we are given a member’s discount

 

[sr36]

People will especially if we are given a member’s discount

Are you just pushing for cheaper KFC?

 

[Seedsfan]

Are you just pushing for cheaper KFC?

Well I get fuel at United because we get a discount

 

[slugger01]

Of course it does. A big KFC emblem on our jumper makes people form an association - for some that will be a positive if they are KFC fans - for more it will be a negative as even those who like it know it's cheap crap.

Opinion based crap. You think KFC will lose revenue and customers because more people will now see a KFC logo on a Collingwood jumper??
You think people stopped buying Holdens because they sponsored Collingwood?
You think people will stop shopping at Coles because they sponsor Collingwood?
Emirates? Nike? These two have question marks around human rights and slave labour, yet they still have success in product awareness by their sponsorship.
Businesses use sponsorship to promote their product positively, and it works.

Some people will find negatives if Mother Theresa sponsored Collingwood!!

 

[VantagePoint]

Sponsorship is a two way street. Not only are they being associated with us, but we're also being linked them. We don't want our brand linked to cheap crap. They'd want to be paying an absolute truckload as it weakens our brand.

Bang on. Well said.

 

[76woodenspooners]

Nobody will be turned away from Collingwood due to a KFC sponsorship

You don’t think other sponsors think about who they’re sharing a footy jumper with?

 

[Collingwood 4 eternity]

The @kfc Twitter only follows 11 people

They be the 11 secret Herbs and Spices

The 5 spice girls and 6 guys named Herb

 

[KrispyKremePie]

Very limited list if we are going down this path:

1. No gambling
2. No smoking
3. No alcohol
4. No fast food
5. No mining companies (climate change)
6. No Facebook etc. (Mental health)
7. No airlines (climate change)
8. No sporting goods companies that don't sign up to the anti slave labour policies
9. No soft drinks (health)
10. No energy drinks (health)
11. No meat products (Four'N Twenty, leather footballs, etc.)
12. Etc.

By the way you are aware that the AFL is sponsored by Carlton Draft, Coca Cola, McDonalds, Sportsbet, Jim Beam, Monster Energy, Wolf Blass, Wonder White (Racist name), etc.

Totally agree with your point, but how is “Wonder White” a racist name?


On iPhone using BigFooty.com mobile app

 

[legendstatus]

WOW Bigfooty people taking the high moral ground around KFC, embarrassing - FMD sponsors are sponsors and KFC is an iconic brand known around the world and sponsor many sports (and clubs bigger than us).

 

[PonsfordMagpie]

Discounted KFC at all home games for members?

 

[Seedsfan]

You don’t think other sponsors think about who they’re sharing a footy jumper with?

So NIKE just signed as the kit sponsor of the KFC big bash. They are going to be so turned of hahahahahahaha

 

[legendstatus]

Not directly. But it's a bit like saying noone will buy KFC because their logo is on a Collingwood jumper - and in a way it's true - the mechansim by which it works isn't that direct. Meanwhile companies pay enormous money for sponsorship deals as it does increase sales.

Are you in Marketing ?

 

[sr36]

Very limited list if we are going down this path:

1. No gambling
2. No smoking
3. No alcohol
4. No fast food
5. No mining companies (climate change)
6. No Facebook etc. (Mental health)
7. No airlines (climate change)
8. No sporting goods companies that don't sign up to the anti slave labour policies
9. No soft drinks (health)
10. No energy drinks (health)
11. No meat products (Four'N Twenty, leather footballs, etc.)
12. Etc.

By the way you are aware that the AFL is sponsored by Carlton Draft, Coca Cola, McDonalds, Sportsbet, Jim Beam, Monster Energy, Wolf Blass, Wonder White (Racist name), etc.

To me it isn't about it being a particular product type. It's about it being low quality.

 

[76woodenspooners]

So NIKE just signed as the kit sponsor of the KFC big bash. They are going to be so turned of hahahahahahaha

We would not have signed on a new sponsor like KFC without at least a courtesy chat with our existing sponsors (including Nike). Clearly they didn’t have a problem.

 

[Jen2310]

Discounted KFC at all home games for members?

They should replace the Red Rooster outlet on the underground level of the ponsford at the G with KFC

 

[sr36]

Are you in Marketing ?

No.

 

[neilk]

Hopefully won't lose the discount on my CGU insurances policies.

 

[Kappa]

KFC is cheap greasy disgusting crap.

Welcome to Collingwood !

 

[Jen2310]

I love KFC chicken, yummy but bad for my waistline haha.

 

[76woodenspooners]

WOW Bigfooty people taking the high moral ground around KFC, embarrassing - FMD sponsors are sponsors and KFC is an iconic brand known around the world and sponsor many sports (and clubs bigger than us).

You can’t blame people for having pride in their footy club guernsey, and having opinions about the brands that get emblazoned across it?

I guess that’s one reason why brands sponsor in the first place - to sanitise their reputation.

 

[Chief Ten Beers]

Sponsorship is a two way street. Not only are they being associated with us, but we're also being linked them. We don't want our brand linked to cheap crap. They'd want to be paying an absolute truckload as it weakens our brand.

No, whoever pays more money gets the space.

This is like business 101, honestly...

 

[KrispyKremePie]

The only thing disappointing about KFC being Collingwood’s sponsor, is that I will be reminded every week of the poor options we have here every time I crave fried chicken! [emoji24]


On iPhone using BigFooty.com mobile app

 

[Couch Coach]

Totally agree with your point, but how is “Wonder White” a racist name?


On iPhone using BigFooty.com mobile app

This part was a joke.

 

[JOELY]

Are you in Marketing ?

I'm guessing you are referring to KFC as an "iconic brand"!

 

[bunter]

KFC
Kollingwood Football Club ?