Expansion India trip by Dylan Andrews

[Former Decathlete]

Oh well this is hilarious!

The push into China was such a great success that half of China are now Port Power and Saints fans!

Having already conquered the middle kingdom dragon it's now time to conquer the Land of Indus - sometimes known as the Subcontinent.

Good luck Dylan!

(Or - it's another sad and cynical attempt to increase betting markets)

AFL boss heads to India as League continues global push - https://www.afl.com.au/news/1461370

 

[RUNVS]

Completely pointless. I mean we have no shortage of Indian immigrants in Australia and generally speaking they are not too interested, and that is people who have come to Australia and are exposed to it. No chance people living in India will want to give it a go.

 

[TheScriptorWL]

Andrew Dillion to spread the Gospel of the Sherrin. No Problem, Just one more Sport we can dominate India in.

 

[Outtatym]

Long winded way of saying Dill wants an overseas holidays

 

[Del233027]

More like hes actually trying to find them to play on a station, so he say to fox dont drop the tv rights we are getting 600, 000 views in India and expect it to rise. Otherwise no tv company is ever going to pay that much again for afl.

Its why we are getting state of origin purely for tv rights and wild card finals

 

[Bunk Moreland]

More like hes actually trying to find them to play on a station, so he say to fox dont drop the tv rights we are getting 600, 000 views in India and expect it to rise. Otherwise no tv company is ever going to pay that much again for afl.

Its why we are getting state of origin purely for tv rights and wild card finals

Correct

You have to show you're looking for growth etc

Pretty standard stuff from any business, people might disagree with Dillion but he isn't an idiot, he doesn't think the game is going to explode in India tomorrow. They just target cricket countries because they already have the grounds. India is the biggest one.

 

[Teen Wolf]

...the AFL's current or future level of popularity in India has nothing to do with the value of its TV rights in Australia. So I don't know what some of you are on about.

 

[The Terrible Thinker]

Dillion is moving the AFL administration to India to save a buck. It has nothing about growing the game there.

 

[Del233027]

...the AFL's current or future level of popularity in India has nothing to do with the value of its TV rights in Australia. So I don't know what some of you are on about.

If they have a wider viewing audience, than they can ask for more money next deal. Fox executives are really unhappy at the cost of the tv rights for a sport played in one country, they dont see the value in it. Theres been murmurs of them already trying to get out of the deal. Its why we have wildcard round and state of origin introduced to try add more numbers and more large viewing games

 

[irel]

Before we notice, AFL club membership departments will be run out of a bargain‑basement call centres in Mumbai.

 

[Jcpdragonx]

Deal with 100+ small businesses where majority of them have been bought out by indians. Not a single one who has migrated here in the past decade has any interest in AFL

 

[Teen Wolf]

If they have a wider viewing audience, than they can ask for more money next deal.

If you're trying to say more viewers in India equals a better TV deal for AFL with Foxtel in Australia, well that's just not how it works.

And if you're trying to say an Indian network is going to pay any significant money for AFL TV rights in the foreseeable future, consider how much Disney Star pays Cricket Australia each year: $50m for the rights to BBL and the Australian international summer (including Tests featuring India).

Let's be extremely adventurous and say AFL somehow becomes one-tenth as popular as cricket over there. That equates to a 'whopping' $5m extra in TV rights for the league.

 

[Del233027]

If you're trying to say more viewers in India equals a better TV deal for AFL with Foxtel in Australia, well that's just not how it works.

And if you're trying to say an Indian network is going to pay any significant money for AFL TV rights in the foreseeable future, consider how much Disney Star pays Cricket Australia each year: $50m for the rights to BBL and the Australian international summer (including Tests featuring India).

Let's be extremely adventurous and say AFL somehow becomes one-tenth as popular as cricket over there. That equates to a 'whopping' $5m extra in TV rights for the league.

The rights are owned by Dayzm, which is the owner of kayo, im sure dylan is trying to lobby to get the afl on an Indian kayo and hope a few Indians watch

 

[Atomboy]

India’s unexpected love affair with Aussie rules football - ABC Asia

Australian rules football is growing across Asia and the fastest growth has been India thanks to a former Aussie cricket captain.

www.abc.net.au

Explore India and help grow footy!

The AFL India 2026 National Championships are being held in Ranchi, the capital of Jharkhand state from 23 – 25 January – and you have a chance to get involved. The 2026 Championships will feature teams from 11 states across India, from Tamil Nadu in the south to Uttar Pradesh in the north...

aflasia.com

 

[RAPPA]

We can't have a discussion about India without regaling ourselves with this gem:

 

[Cmarsh]

Plenty of cricket grounds in India to play a game of footy.

 

[Elixuh]

North and St Kilda fans better start learning one of the constitutionally recognised languages in India.

 

[Bjo187]

India is the right market to target if anywhere, they have cricket grounds, they love sport, we have a sporting culture with them through cricket, all things that China didn't have.

It's more about the huge market here to get local Indians into footy as well. I would just proactively pay TV stations a few million per year to show some games over there. But getting local Indians playing in the AFL is also important.

My best mate came to Australia from India to do University in about 2005, he's now a massive Hawks fan, went to all their gf's and his son does Auskick and all. It's definitely a massive potential growth market that the first sport in Australia to tap into it (other than cricket) will boom locally.

 

[Bostonian]

I floated this info on the rumour board back in early December.

 

[Atomboy]

North and St Kilda fans better start learning one of the constitutionally recognised languages in India.

Given the growing amount of Indian interest in rugby, Lions are much better placed to ensure we don’t lose them to Aussie Rules.

 

[Elixuh]

Given the growing amount of Indian interest in rugby, Lions are much better placed to ensure we don’t lose them to Aussie Rules.

Unfortunately the lions are too important to the domestic market

 

[Atomboy]

Unfortunately the lions are too important to the domestic market

Looks like India is screwed then, we’ll have to leave it (and Qld) to the mercy of Rugby League.

 

[Elixuh]

Looks like India is screwed then, we’ll have to leave it (and Qld) to the mercy of Rugby League.

With academies we stand a fighting chance

 

[JPetro83]

At least India have actual ovals.

 

[Cmarsh]

Here's the article. If the playing numbers are anything like the 20,000 in India the article claims, then I hope part of the strategy is funding for grassroots resources there like sherrin's, proper goalposts with padding, playing kits, coaching development etc.

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