This might be an inspiration to any would-be designers out there. The Sports Design Blog recently interviewed Mark Verlander, who has done a stack of logos for the NFL including the excellent Atlanta Falcons redesign. It's always great to see how the pros present their work. Check it out:
http://www.thesportsdesignblog.com/2011/07/08/interview-with-nfl-designer-mark-verlander/
http://www.thesportsdesignblog.com/2011/07/08/interview-with-nfl-designer-mark-verlander/