News New Jumpers for 2026

[Mop]

Both have been extended, will probably be announced after GF

Is it fair to assume you have some link to Belgravia?

 

[GenericUsername202]

I don't get the knock on New Balance. It's 2025, and New Balance is a lot more trendier than puma, and their quality is usually better as well.

 

[Mop]

I don't get the knock on New Balance. It's 2025, and New Balance is a lot more trendier than puma, and their quality is usually better as well.

There’s no knock on NB, we just have a historical link to puma.

I like the NB stuff. I have a guernsey and a jacket.

 

[GenericUsername202]

There’s no knock on NB, we just have a historical link to puma.

I like the NB stuff. I have a guernsey and a jacket.

Fair, it is interesting to see New Balance trying to gain a large foothold in the Australian sporting landscape. They have the largest amount of any AFL clubs in terms of being a supplier, they sponsor cricket and even state leagues and they're even the new Big Bash sponsor, replacing Nike. They really are going in hard for the Australian market.

 

[The Victorian]

Fair, it is interesting to see New Balance trying to gain a large foothold in the Australian sporting landscape. They have the largest amount of any AFL clubs in terms of being a supplier, they sponsor cricket and even state leagues and they're even the new Big Bash sponsor, replacing Nike. They really are going in hard for the Australian market.

im surprised they dont have any nrl teams. they have a few ssn teams too

 

[Freight Train]

Fair, it is interesting to see New Balance trying to gain a large foothold in the Australian sporting landscape. They have the largest amount of any AFL clubs in terms of being a supplier, they sponsor cricket and even state leagues and they're even the new Big Bash sponsor, replacing Nike. They really are going in hard for the Australian market.

Having had the opportunity to work directly with them - it’s hardly a surprise the market share they have.

They do what they do well, they have a great team, they’re local and then attached to a big name brand. Have hardly put a foot wrong with anything they’ve worked on either.

I get the romance of wanting to see West Coast back with Puma - but end of the day it’s just a logo under the collar that would probably end up as sold off asset anyway.

 

[Mop]

Having had the opportunity to work directly with them - it’s hardly a surprise the market share they have.

They do what they do well, they have a great team, they’re local and then attached to a big name brand. Have hardly put a foot wrong with anything they’ve worked on either.

I get the romance of wanting to see West Coast back with Puma - but end of the day it’s just a logo under the collar that would probably end up as sold off asset anyway.

I’d be more than happy to see WC stay with NB, I’m just suss there was a huge team store clear out and no further information anywhere.

 

[TheHumanShoe]

Having had the opportunity to work directly with them - it’s hardly a surprise the market share they have.

They do what they do well, they have a great team, they’re local and then attached to a big name brand. Have hardly put a foot wrong with anything they’ve worked on either.

I get the romance of wanting to see West Coast back with Puma - but end of the day it’s just a logo under the collar that would probably end up as sold off asset anyway.

I get that, NB has been very good.
However, if we were to go back to Puma, I'd assume we'd lose Caltex as a collar sponsor as Puma surely wouldn't allow it.

I'm not crazy about their kit having seams on the front of our wings and not having to see Caltex on the front would be worth it imo.

 

[Blackhawk42]

Having had the opportunity to work directly with them - it’s hardly a surprise the market share they have.

They do what they do well, they have a great team, they’re local and then attached to a big name brand. Have hardly put a foot wrong with anything they’ve worked on either.

I get the romance of wanting to see West Coast back with Puma - but end of the day it’s just a logo under the collar that would probably end up as sold off asset anyway.

From what I hear in the industry, globally they're 3rd behind Nike and Adidas now.

Been a sharp and well deserved rise.

Come a long way from being the brand most people would only recognise for making your Dad's BBQing shoes.

 

[GenericUsername202]

From what I hear in the industry, globally they're 3rd behind Nike and Adidas now.

Been a sharp and well deserved rise.

Come a long way from being the brand most people would only recognise for making your Dad's BBQing shoes.

Amongst teens, they're almost at Nike's level as well. In fact, you'll see more teens wearing NB shoes than Nike's these days. That's how popular they have become. Puma on the otherhand are heading in the other direction considering they're unable to make any of their trends stick these days. Adidas has their sambas, Nike has jordans, NB has their shoes, while Puma is just there.

 

[Blackhawk42]

Amongst teens, they're almost at Nike's level as well. In fact, you'll see more teens wearing NB shoes than Nike's these days. That's how popular they have become. Puma on the otherhand are heading in the other direction considering they're unable to make any of their trends stick these days. Adidas has their sambas, Nike has jordans, NB has their shoes, while Puma is just there.

I love Puma, but this is my observation also.

 

[Shipping Report]

Puma are also pretty bad at selecting ambassadors.

They’ve gone after Kylie Jenner and Dua Lipa. They’re both massively recognisable, appeal to men and women, and have an association with clothes and their appearances.

The issue is nobody associates them with sneakers or trackie tops - they can sell makeup and seltzers but their associations are all wrong for a Puma. It feels inauthentic.

Adidas always goes through waves of mainstream popularity but you can also trust their collabs. Oasis always wore the stuff they’re now promoting.

 

[Blackhawk42]

Puma are also pretty bad at selecting ambassadors.

They’ve gone after Kylie Jenner and Dua Lipa. They’re both massively recognisable, appeal to men and women, and have an association with clothes and their appearances.

The issue is nobody associates them with sneakers or trackie tops - they can sell makeup and seltzers but their associations are all wrong for a Puma. It feels inauthentic.

Adidas always goes through waves of mainstream popularity but you can also trust their collabs. Oasis always wore the stuff they’re now promoting.

This is still the most wild collab I've ever seen.
Need more major brands supporting the pit maniacs.

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Good call on Puma too. I can recall seeing Kylie Jenner all over the Puma promotional material at Rebel Sport and it looked so out of place. Now a lot of stores don't even stock Puma in women's.

 

[Hank93]

Geelong switching apparel sponsors?

 

[Supreme_Chancellor]

Geelong switching apparel sponsors?

Coincidentally, Jeremy Cameron just bought shares in JD.

 

[Andonis1997]

Geelong switching apparel sponsors?

They wouldn't tease an apparel sponsor before the Grand Final, surely...

I'd think it's a Elite Eleven / HoMie situation with just casual supporter clothing

 

[NightHawk25]

Cats Cotton on merch looks horrible and cheap, just my opinion.

 

[Supreme_Chancellor]

Cats Cotton on merch looks horrible and cheap, just my opinion.

If Freo's Sekem merch is anything to go by, I'm not overly optimistic for my club either.

 

[Supreme_Chancellor]

To the Eagles Supporters, does this video resonate with you?

 

[Matt11]

Maybe each club should go with O’Neills their stuff is pretty decent quality

 

[Heardy_101]

Maybe each club should go with O’Neills their stuff is pretty decent quality

Not gonna lie, the Crows have definitely scored a solid A with O'Neills.

 

[Storm20]

Not gonna lie, the Crows have definitely scored a solid A with O'Neills.

They're starting to aggressively try and jump into local sporting clubs now too.

But agree, was met with a lot of skeptecism at first but they've shown that they both listen and have a good eye for detail. Probably helps that they are their only AFL club.

 

[Sam Hall]

Not gonna lie, the Crows have definitely scored a solid A with O'Neills.

They make super solid stuff for Penrith in the NRL too.

 

[Mop]

Not gonna lie, the Crows have definitely scored a solid A with O'Neills.

I’m familiar with them through England’s lower leagues. Can’t speak for build quality but the designs and colouring is tip top. Rate the Crows stuff

 

[aCunningPlan]

Geelong switching apparel sponsors?

JD always had signage at games down at Kardinia Park so there has been some connection, especially now a new shop has opened at Westfield. They used to sponsor Western Sydney Wanderers on the front of their shirt with Nike as manufacturer so they dont have to be the apparel supplier.

I could see a situation where we are still with cotton on and JD take the collar spot.