lachy
Premiership Player
Whilst I agree the name will never revert back what relevance in a negative sense is there in actually calling the club by what is still its actual name?The future of the bulldogs is not the people who remember when we were Footscray playing at The Western Oval. The market the dogs need to hit have never known a team called Footsc
Going backwards to placate those with grey hair that want to reminisce would be ridiculous.
Add to that there is absolute zero draw or appeal in the suburb of Footscray that would attract new fans
Every other Melbourne based club have not changed their name to grow and quite a few are not even based in the suburb where the club started, incidentally we still are.
How Footscray the suburb is perceived is irrelevant in the marketing of the Footscray football club. Collingwood the suburb has never had a great reputation yet Collingwood the football club have massive support in the outer Northern suburbs and throughout Australia and that has nothing to do with suburb and everything to do with the football club.
The argument that people born before 1997 have never known anything other than Western as some panacea argument for continuing with the Western experiment is also a nonsense, as over that time it has not attracted a larger share of this support base, we have not grown proportionately in comparison to any other club over that time so it cannot be a sticking point in changing the name back as it is not a name young people have rallied around and in fact a large portion would probably prefer to respect the history of our club.
Again I also do not think anywhere people are saying or arguing the future of the club is calling the club by its proper and legal name AND playing at the Western oval so I am unsure how that is even an argument in maintaining the bland 90's marketing spin trading name.
MD you recognise the spin of the Ballarat adventure and call it out for what it is, and I agree playing games there will not grow our base, however at least that adventure adds a couple of million to our coffers. Western has actually done nothing, never will and also never will grow our support around Australia or in the West of Melbourne more than actually calling our club by its actual and still legal name. We have 23 years to prove this now
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