Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
If Fanta and Sprite were both sold in Orange cans, of course you could still read the label and tell which is which, but looking over a fridge display as a whole the brand identity of both would be diluted.
They aren't sold by the same company in their home market (USA). Mountain Dew is a Pepsi product, 7up is a different company. Both are distributed by Schweppes/Asahi in Australia.For what its worth, 7Up and Mountain Dew are both sold by the same company in near identical green bottles.
AFL is a product, just like Coca-Cola. It is in the league's interests to retain sufficient differentiation between the brand identities of its clubs, with a different mascot/nickname and colour palette each. Any official AFL merchandise in black and white is therefore immediately associated with Collingwood, yellow and black with Richmond and so on. Coca-Cola's different soft drink product lines for example (Coca-Cola, Fanta, Sprite, Lift, Kirks etc) are packaged in completely different colour schemes for the same reason - brand differentiation. If Fanta and Sprite were both sold in Orange cans, of course you could still read the label and tell which is which, but looking over a fridge display as a whole the brand identity of both would be diluted.
This just proves my point that AFL clubs currently have much stronger brand differentiation than overseas soccer clubs (who could potentially have to play 100s of different opponent clubs given promotion/relegation, Champions league, FA Cup etc). This is a massive advantage from a marketing perspective, not something we want to erode. If there is an AFL team playing in black and white stripes that team is immediately identifiable as Collingwood. Red and white is immediately identifiable as Sydney. Red and black is immediately identifiable as Essendon. And so on.I present to you two of the worlds largest sporting brands, both likely worth more than all 34 AFL and NRL clubs combined.
This is a massive advantage from a marketing perspective
AFL is a product, just like Coca-Cola. It is in the league's interests to retain sufficient differentiation between the brand identities of its clubs, with a different mascot/nickname and colour palette each. Any official AFL merchandise in black and white is therefore immediately associated with Collingwood, yellow and black with Richmond and so on. Coca-Cola's different soft drink product lines for example (Coca-Cola, Fanta, Sprite, Lift, Kirks etc) are packaged in completely different colour schemes for the same reason - brand differentiation. If Fanta and Sprite were both sold in Orange cans, of course you could still read the label and tell which is which, but looking over a fridge display as a whole the brand identity of both would be diluted.
It's not going to be eroded just because Port Adelaide would wear it's proper club jumper (The Prison Bars) at home against other clubs.This just proves my point that AFL clubs currently have much stronger brand differentiation than overseas soccer clubs (who could potentially have to play 100s of different opponent clubs given promotion/relegation, Champions league, FA Cup etc). This is a massive advantage from a marketing perspective, not something we want to erode. If there is an AFL team playing in black and white stripes that team is immediately identifiable as Collingwood. Red and white is immediately identifiable as Sydney. Red and black is immediately identifiable as Essendon. And so on.
In the context of the national competition, this is irrelevant. Nobody cares what Port's reserves team wears or calls itself.This is about uniting Port Adelaide's brand at AFL and SANFL level. We are put at a disadvantage marketing wise because we have 2 brands in 1 club.
If there is an AFL team playing in black and white stripes that team is immediately identifiable as Collingwood. Red and white is immediately identifiable as Sydney. Red and black is immediately identifiable as Essendon. And so on.
The big horizontal white line on the jumper is a give away.I would’ve thought when you flicked on the TV and the TV guide says: AFL: Port Adelaide vs Sydney, the scoreboard on screen says PA - SYD, the game is being played at Adelaide Oval and the black and white guernseys have a Port Adelaide logo on them that it would be quite easy to work out that it is in fact Port Adelaide playing, not Collingwood.
Liverpool also wear red at home. I could turn on the tv and identify which of the three (them, United, and arsenal) were playing straight away. There are differences in the shirt/kit that should be fairly straightforward to identify. Barcelona and Levante both use blue and maroon stripes in their home kits, I could still easily tell them apart because they aren't identical kits. The prison bars aren't that similar to Collingwood's jumper, it shouldn't be hard to figure out which one is playing. I mean there's also a scoreboard on the screen and inbuilt tv guide available to figure out which one was playing if you really weren't sure.This just proves my point that AFL clubs currently have much stronger brand differentiation than overseas soccer clubs (who could potentially have to play 100s of different opponent clubs given promotion/relegation, Champions league, FA Cup etc). This is a massive advantage from a marketing perspective, not something we want to erode. If there is an AFL team playing in black and white stripes that team is immediately identifiable as Collingwood. Red and white is immediately identifiable as Sydney. Red and black is immediately identifiable as Essendon. And so on.
What principle makes you disagree with the PBs?My disagreement with the Prison Bars are more on the lines of principle rather than aesthetic but that's all I will say because I'd rather not spend the rest of the week replying to people going round and around in circles lol.
As a Western Bulldogs fan/member, how would you feel if Central Districts joined the AFL and retained their current SANFL colours and jumper?What principle makes you disagree with the PBs?
I wouldn't care at all. It's their history, they should be allowed to wear it.As a Western Bulldogs fan/member, how would you feel if Central Districts joined the AFL and retained their current SANFL colours and jumper?
I don’t like that idea. Two teams wearing red, white and blue called the Bulldogs would be ridiculous. But a slight change, like I think with the prison bars would be enough. Eg Navy blue instead of royal?As a Western Bulldogs fan/member, how would you feel if Central Districts joined the AFL and retained their current SANFL colours and jumper?
I don’t like that idea. Two teams wearing red, white and blue called the Bulldogs would be ridiculous. But a slight change, like I think with the prison bars would be enough. Eg Navy blue instead of royal?
I actually think the Centrals jumper is better than ours.
This is actually a really good analogy. Both wear blue, red and white in a striped jumper, yet there are slight differences. How would western bulldogs fans feel if this was the case? Would they be just as stubborn as us Collingwood fans?As a Western Bulldogs fan/member, how would you feel if Central Districts joined the AFL and retained their current SANFL colours and jumper?