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Women's Football has come a long way since 1999 when they couldn't get any sponsorship in the lead up to the 2000 Olympics to train full time and travel to play the best teams before the Olympics, so they put out a nude calendar to raise funds. Now every big corporate and media outlet wants a piece of them.


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2019 SBS story on 20th anniversary of the calendar launch.


www.sbs.com.au

The Matildas had to pose naked for a calendar to get noticed 20 years ago

World Cup Fans looks at some of the nations competing in the 2019 FIFA Women’s World Cup, through the eyes of their fans in Australia.
www.sbs.com.au www.sbs.com.au

And Tracie McGovern who was on the front cover and in small picture above said on the day of the start of the WC, that she has no regrets about doing it back in 1999, and it was part of the journey to today's mega status.

honey.nine.com.au

Ex-Matildas star 'doesn't feel shameful' over nude calendar

honey.nine.com.au honey.nine.com.au


Today, the Matildas are one of Australia's national treasures, but it was a very different story for not so many years ago.

Now the national women's football team's players are household names, but when former player Tracie McGovern was on the team, many of her fellow teammates were forced to work part-time jobs to make ends meet. They wouldn't have dreamed of having the recognition the team does today.

But one idea did, in fact, have the power to launch them to stardom – albeit, one that was a little controversial.
......
"The 2000 Matildas nude calendar is a part of Australian Women's Footballing history where we used the opportunity to get the Matildas brand out to the public leading into the Sydney 2000 Olympics," McGovern told 9Honey.

"The objective was achieved," she said, with the funds and infrastructure needed for the team secured with the money from the now-infamous calendar.

"It was mainly about the profile," she told BBC Sport "We wanted to get bums on seats at the Games, but I don't think any of us expected the attention that we got."

McGovern is part of the group of former players involved in the Australian delegation for the FIFA Women's World Cup tournament, which started last night with a victory for the Matildas.

She shared that despite the controversial nature of the calendar, she doesn't resent having to do it.

"I've never ever resent[ed] doing the calendar..." she explained to 9Honey. "Whilst that era may have been known for the calendar, this generation is known for their footballing and that is all that matters now."
 
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A bit shattered. After Kerr scored her first and started heating up, I thought she was about to take us to the final.
Some utterly baffling defending cost us.
 
There is no excuse for this behaviour. It is one of the things that taints soccer in Australia. Why soccer fans have this love affair with flares is a mystery, other sporting codes do not seem to have the same problem. It is obvious that using these things in a crowd is extremely dangerous as they can cause serious injury and damage property. Anyone caught using them should get an automatic gaol sentence.

This is not a criticsm of the game itself but of a few idiots who supposedly support the game.

www.abc.net.au

World Cup drama as fans storm barriers, throw flares at overflowing Federation Square

Football fans storm barricades and throw flares at Melbourne's Federation Square, which hit maximum capacity.
www.abc.net.au www.abc.net.au

As for the game itself England were too physically strong for the Matildas who were too easily brushed aside particularly in the defence.
 
Its a pity Johnny Warren and Les Murray weren't alive to see how big and how successful Oz hosting a World Cup has been, and how close the Australian team got to giving it a go to win it.

Johnny said his legacy will be I Told You So, when Oz win the World Cup, but to do that the game had to be embraced by the public, the media and the corporates etc, like he hadn't fully experienced, but believed it would one day happen. That's happened here.

Whilst Johnny was talking mainly Socceroos not Matildas, he was talking about the game as a whole and always backed the women's game and his foundation equally providing opportunities to young girls as young boys.

The Johnny Warren Football Foundation continues his legacy to improve the game's standards as well as the game's standing in Australia and this story on the Matida's official website in 2012 talks about the Foundation - who had a female CEO back then - working with developing the skills of both boys and girls, men and women.

It was the SBS soccer program On the Ball who in 1995 ran a poll to give the women's team a nickname after they qualified for the 1995 WC, paying their own way and having no presence. How things change in a generation.

This story was put up by SBS a few days ago, and shown on their news service with the video embedded from 1995 of Kyle Patterson explaining poll back then and today reliving the hows and whys about it. So from day 1 it was the fans team via them selecting their name.


Sam Kerr in 2019 before the WC in France talked about how she and her national teammates wanted to be part of transforming the game and have their own I Told You So legacy. The Matilda's didn't win the WC but they have changed how they and women's sports is perceived and therefore will be run and marketed in the future.


wwos.nine.com.au

'I Told You So': Matildas to send World Cup message

Sam Kerr wants to change the trajectory of football in Australia
wwos.nine.com.au wwos.nine.com.au

When the Matildas commence their Women’s World Cup campaign in June, they’re not just out to win the tournament, skipper Sam Kerr wants to change the trajectory of football in Australia.

Former Socceroos captain Johnny Warren famously once declared that he wanted his sporting legacy to be, ‘I Told You So’, after a lifetime as a dedicated champion of football despite the sexist, racist and homophobic abuse that those within the game in Australia were often subjected to.

It was a defiant answer to all those who doubted Australian football would ever become a successful and beloved sport in the nation, and his words echoed across the country when the Socceroos returned to the World Cup in 2006, 32 years after Warren did so with the team in 1974. Though Warren passed in 2004 and never lived to see the Socceroos make the round of 16 in Germany before being defeated by eventual champions Italy, ‘I Told You So’ has been the lasting catch cry for Australian football fans.

Fast forward to 2019 and the Matildas are eyeing more than just qualification, they’re in a position to win the Women’s World Cup. And just like Johnny Warren, they too are keen to dish out a few ‘I Told You So’s’ to the non-believers.
.......
They’re not just looking to make history for the Matildas though. Kerr knows exactly how important winning the Women’s World Cup would be for the entire sporting landscape in Australia.

“It would change the way Australia thinks about women’s sport and women’s football, but I think it would change the way the whole world thinks about Australian football,” Kerr told Wide World of Sports at the launch of the Matildas’ exclusive new Nike kit.

“We’re always talked about at a different level to other nations but the Matildas are slowly gaining that respect of the rest of the world, so I think the biggest thing would be changing people’s minds and kind of an ‘I Told You So’ to a lot of people.”

It’s no secret that Australia’s top female footballers are made to work twice as hard to play professionally in the sport. They often play two domestic seasons a year (usually in Australia and abroad), they’re paid a fraction of what male players are given, and many still hold regular jobs outside of football.

They aim high, dream big and fight like hell for every bit of success that comes their way, even though recognition – financially, from media, or otherwise – is significantly less than their male counterparts.

But players like Kerr, a nominee for the first ever female Ballon d'Or Award last year, are helping bridge that gap.

She wants that sentiment to grow at her third Women’s World Cup appearance in France and for women’s football to just be appreciated for its own unique qualities.

“You just want to take away the comparing between the men’s and women’s game,” Kerr said.

“There’s different things about the men’s and women’s game but they are loved on different levels. That’s the beauty of it. I just want people to stop comparing and love women’s football for what it is.

“I love the women’s brand of football, it’s really fast and energetic. It’s different but good in its own way.

“It’s just about being proud of being female, and being an athlete. We’ve always wanted it to be equal and we think the way we represent ourselves really screams that. “We’ve got a bit of swagger about us in our team.”

4 years on - Mission Accomplished Sam.

Adam Peacock who has been doing stuff with 7 during the World Cup and since he left Foxtel in 2021 after 15 years there as their soccer presenter, has been freelancing around soccer coverage on SEN, gets on radio and TV to talk his opions about the game around the world and has been writing for The Australian and Code Sports the last couple of years wrote a nice piece about Johnny's legacy, about a game that didn't even have the Matilda's playing back on 25th July.

www.codesports.com.au

No Cookies | CODE Sports

No Cookies | CODE Sports
www.codesports.com.au www.codesports.com.au

At the northern end of the Sydney Football Stadium stands a statue of the godfather of Australian football, Johnny Warren, who spent his life spreading the gospel about the world game. You wonder what Johnny would have made of all of this.

It was Tuesday, midday, a time when schools and workplaces should have been overflowing. Instead, 25,000 of those folks opted to venture out to Moore Park to attend a women’s World Cup pool match between Colombia and Korea.

They sang. They danced. They witnessed the start of something special in the form of Linda Caicedo, an 18-year-old phenom and ovarian cancer survivor who formally announced herself to the world with a stellar performance.

Australian eyes on the world game. The world’s eyes on Australia. Johnny dared us to dream of days like this. In the presence of his statue, those dreams came true.

The walk to the ground is one of the best parts of a World Cup matchday. The sound is in the distance; the unknown of a 90 minute contest on the other side of it.

On this most surreal of Tuesdays, four light rail stops from the Sydney CBD, kids stepped off trams and walked excitedly to the city’s sporting precinct alongside parents who had just fired off emails to the effect of: “Hi. Lucy can’t make it to school today. We’re off to Colombia-Korea.”

A fiesta broke out a few hundred metres from Johnny’s statue in front of NRL headquarters. While rugby league execs contended with a protracted labour dispute with their players, Colombians bounced to the sound of their own drums.

Was this Moore Park or Medellin?
.....
Only nine matches at the 2019 women’s World Cup attracted a bigger crowd than this. It’s a theme playing out across Australia with tickets at a premium and stadia bursting with football fans old and new, local and international. And the best is still to come.

Tickets are cheap. $10 for kids in some places. The A Leagues would do well to take note, although revenue models are vastly different at domestic level to a world event that rakes in $500 million, covering all costs including cheap tickets.
......
Then there’s the football.

The profile of the crowd is different to most leagues and tournaments you might otherwise encounter. Kids and parents everywhere. Not an angry adult to be found. No swearing. No beating of chests by boozed up hordes.

This women’s World Cup is distinct in its family feel.

Hope and joy are the central themes. And so it was on this remarkable Tuesday.

Caicedo, an 18 year-old regarded as the best young talent in South America, was the primary reason. Three years ago, Caicedo was diagnosed with ovarian cancer. The treatment worked. When she returned to football, her star quickly shone at the under 17 and under 20 World Cups. Real Madrid signed her. And now, on a sunny Sydney afternoon, Caicdeo, in her first senior World Cup match, played brilliantly to inspire Colombia to a 2-0 win.

“You are of another planet. You provide joy. Are you aware of this?” a journalist asked her after the match. “Well, if I am completely honest, no I am not aware,” Caicedo responded. “We are humbled, we are talented, we are very joyful as Colombians.”

Plenty of kids will go back to school tomorrow and tell their mates about Linda Caicedo, about a Tuesday they’ll never forget.

And, somewhere, Johnny Warren looks down and delivers his famous line.

“I told you so.”

Here are the numbers, thanks to The_Wookie's twitter feed, that say things have changed - forever. They might not ever be this big again, but a tectonic shift has happened.

BVOD = Broadcaster Video On Demand

There is a small changed overnight from the initial average figure of 7.13m to 7.201m and BVOV from 957k to 958k as extra data was gathered overnight.

www.smh.com.au

Matildas semi-final fever scores another TV viewing record

The clash with England drew a record average audience of 7.13 million, the highest recorded since ratings agency OzTam was launched in 2001.
www.smh.com.au www.smh.com.au









Reach in Oz TV ratings mean a one unique viewer has watched at least 1 minute of the program - The sum of the number of unique viewers who have seen at least one minute of an event or time band across its total duration. An individual or household is only counted once if they have viewed at least one minute of the event or time band.















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F3sfsBMaEAA9mvj
 
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Burningleviathan said:
A bit shattered. After Kerr scored her first and started heating up, I thought she was about to take us to the final.
Some utterly baffling defending cost us.
Click to expand...
Our defensive structures have always been pretty poor, but moreso without Kennedy.

Carpenter was way off her game the whole tournament - still hasn't found any of her pre-injury form. Hunt plays her role well, but hasn't had enough time to find cohesion with the others. Polkinghorne sorry but just not at the level of a world cup final side.
 
Still every chance to take a top 3 finish, which would be an incredible result for Australian football.

Give CC, Fowler, Hunt etc another 4 years and they'll be back to fight it out again. Just need to keep the momentum going.
 
RussellEbertHandball said:
Here are the numbers, thanks to The_Wookie's twitter feed, that say things have changed - forever. They might not ever be this big again, but a tectonic shift has happened.
Click to expand...

This is masive bandwagoning and in a perfect storm of a World Cup - a home World Cup - featuring a high profile Australian star in Kerr, and a winning team that gatthered momentum from the pre -cup friendly in Melbourne and on through to the semii, with massive hype and media attention snowballing along the way.

Im still on the fence about the shift. The World Cup is a unqiue beast, but unfortunately I dont see a change in the ongoing professional sporting landscape here at all. Foster and the like can arc up about the funding issue, but its more than funding, its a lack of co-ordination at the top and between federations and the FA, its incompetence at the APL. Soccer has by and large been run by idiots who cant decide whether to ape the successful parts of the other Australian codes or try and be a microcosm of English football downunder..

Still no fixture yet for Aleague Women, and Im not sure folks are ready to support that in large numbers.

 

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Some details on Optus Sports viewing.

www.theguardian.com

Matildas ‘rewrite history books’ as semi-final smashes TV ratings records

The Matildas’ match against England has become the most watched television program – sport or otherwise – since 2001
www.theguardian.com www.theguardian.com

The Matildas’ audience easily surpassed previous benchmark events such as the 2003 men’s Rugby World Cup final, which had attracted an average audience of about 4 million. More than 8 million people watched Cathy Freeman win gold at the 2000 Olympics under the previous ratings scheme.

957,000 viewers watched as the Matildas bowed out of the tournament on streaming platform 7plus, which Seven claims is a new record for streaming.

Optus Sport reported the match was its fourth-highest rating program ever on the streaming platform, just behind the Matildas’ weekend match against France which was third.

But Optus head of content Clive Dickens said the interest in Wednesday night’s match was larger overall than Saturday’s thrilling penalty shootout victory over Les Bleues, given the company’s list is based on aggregate minutes.

“There was 130 minutes of content in the France game because it had two 15-minute periods of extra time and penalties – whereas last night there was 94 minutes of content,” he said. “It’s volume-driven, and there was more of the content.”

The only raw ratings figure Optus Sport has released was for the Euro 2020 final in 2021 between England and Italy, which attracted “almost 1m households watching the match live”, Dickens said at the time.

Dickens said he expected an “enormous” audience for Saturday’s third-place match in Brisbane on Saturday.

“People will just want to celebrate what has been an incredible tournament,” he said.

The match will be screened on Channel Seven as well as Optus Sport, which is offering it free once people sign up for an account. “Making our last Matildas’ game free for everyone on all platforms will make it an unbelievable celebration.”

None of the FTA networks made a serious bid for the WC rights. Optus Sports paid $8m USD and made a smart decision to on sell some rights to 7. What the hell would have happened if all the rights were on Pay TV like in NZ where Sky Sports had 100% of the rights??

But it wasn't just Oz FTA TV who didn't value the rights highly. FIFA refused to sell the rights to the Euro Broadcasting Union until a few weeks before the kick off. This was the first time FIFA sold the Women's WC rights separetly from the Men's WC rights. Previously they have been bundled up as a package deal. The big 5 nations FTA broadcasters in the EBU weren't offering big $$ and FIFA wanted to keep it on FTA not Pay TV across Europe eventually a deal was done. Don't know what they wanted from EBU but FIFA wanted $300m US but only got $200m from all its broadcasting deals.

www.insidethegames.biz

FIFA is “$100 million short” of broadcast fee goal for Women’s World Cup

FIFA has fallen roughly $100 million short of its goal for the 2023 Women’s World Cup broadcast rights fees.
www.insidethegames.biz www.insidethegames.biz

en.wikipedia.org

2023 FIFA Women's World Cup - Wikipedia

en.wikipedia.org en.wikipedia.org
In October 2022, FIFA rejected multiple bids from various public and private broadcasters for what it described as significantly under-priced bids, urging broadcasters to bid more, saying it is what the women's game deserves.[104] Some European broadcasters were concerned about the timezone difference affecting viewership figures, something that was not an issue with the France-hosted 2019 Women's World Cup, while Gianni Infantino threatened a media blackout for Europe's "big five" (United Kingdom, France, Germany, Italy, Spain) if they did not offer more.[105] The issue was resolved by the middle of June 2023, five weeks before the tournament, with all territories having deals.[106] A deal between Japanese broadcaster NHK and FIFA was announced for the last uncovered major market a week before start of the tournament.
 
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The_Wookie said:
This is masive bandwagoning and in a perfect storm of a World Cup - a home World Cup - featuring a high profile Australian star in Kerr, and a winning team that gatthered momentum from the pre -cup friendly in Melbourne and on through to the semii, with massive hype and media attention snowballing along the way.

Im still on the fence about the shift. The World Cup is a unqiue beast, but unfortunately I dont see a change in the ongoing professional sporting landscape here at all. Foster and the like can arc up about the funding issue, but its more than funding, its a lack of co-ordination at the top and between federations and the FA, its incompetence at the APL. Soccer has by and large been run by idiots who cant decide whether to ape the successful parts of the other Australian codes or try and be a microcosm of English football downunder..

Still no fixture yet for Aleague Women, and Im not sure folks are ready to support that in large numbers.

Click to expand...

I don't think this automatically means the domestic leagues become hugely successful - now that the Europeans, ie in particular the big clubs have got behind the women's game and poured in big resources, Oz women's league faces the same sort of player drain as it does for the men's, and the best players will play the majority of their careers overseas, so the best wont be seen in Oz too often, and the new heroes will be followed via Euro clubs not Oz clubs.

It wasn't that long ago, maybe 7 years, that the top US players would play in the W-league to supplement their pay as they received ok money in the US, the Europeans were ignoring women's soccer and the US players came and played in Oz to earn some $$$ and get some experience. Now the US players are joining the conga line to the Euro clubs.

Look at the Matildas 23 women's squad for this WC - 20 play for Euro clubs, 2 for A-League women's clubs and 1 in USA. If you look at the players in their late 20's or 30's most played in USA before they moved to Euro clubs.

What has changed is the opportunities available to be more successful. They have never been around it such largess.

Corporates and the media wont be able to say women's sports doesn't rate, we can't get a return out of it after this. Whilst Oz keeps its elite government sports funding structure equally balanced and because the women's game is relatively new around the world, it will be easier for Oz women to stay in the top echelon compared to the men. So the Matildas will be a big powerful force for the game, as the world rated stars will continue to be produced.

And women's sports will continue to be successful and get more $$$ flowing to it. On the weekend the athletics world championships starts, and the best 2 or 3 chances for gold and medals are women, not men. Next year at the Paris Olympics the women's swimming team will be so much more successful than the men, like in Tokyo, and more women will win gold and medals than men across all sports. Women's cricket team is more dominate than the men.

The bottom line is $$$ will flow to women's sports as a result, private sector and government wanting to be part of it.

Look at how the media and women in the media have jumped on. They will continue the narrative of women's sport and equal pay etc. You couldn't turn on the TV and not see women - reporters, hosts, celebrity types - not wearing Matildas or green and gold scarves and rabbiting on about the Matildas or the WC and women's teams in general. Its been a bit like the Me Too movement on steroids. Not that its all a bad thing.

A bit before the Sydney Olympics, when I was living in Sydney, there was about 4 or 5 of us talking about sports at a bbq, women's sports and what the legacy of Olympics might be. I said women don't watch sports in big numbers week in week out. One of my mates, who is an Olympics and athletics nut like me, and a data driven economist, corrected me and said they watch sports in big numbers if they are events, and in particular women's sports when they are events. He talked about the gymnastics, diving and figure skating ratings in particular at Olympic games, and how women flocked to watch them. A few months later when the Olympics were on, and since then, I have taken a keen interest in the break down of the demographics of who is watching sports at big events.

I came to the conclusion shortly after the Sydney Olympics, that women's sports can bleat all they like about lack of TV coverage, especially the netballers, but unless they convince the sisterhood to attend their pro sports league games in big numbers, or turn on the TV channel when their games are on to watch them in big numbers, then women's sports will struggle because the blokes wont necessarily take the lead, but they will go and/or watch with their partners. The sisterhood has shown up at stadiums and turned on the TV in big numbers at this WC, to change things for the future.

" I dont see a change in the ongoing professional sporting landscape here at all. Foster and the like can arc up about the funding issue, but its more than funding, its a lack of co-ordination at the top and between federations and the FA, its incompetence at the APL. Soccer has by and large been run by idiots who cant decide whether to ape the successful parts of the other Australian codes or try and be a microcosm of English football downunder.."

I agree with the bold bits, but I think we have seen a big change under CEO James Johnson, who was appointed in December 2019. David Gallop was a bit of a dope and didn't understand the game and alienated fans and clubs. Johnson is a trained lawyer in corporate law and litigation, also has a business degree, he represented Oz at U/17 level, played the game in Oz, USA when he was studying and UK, worked with the Oz Professional Footballers Association for a couple of years, then worked with the Asian Football Confederation for 2 or 3 years then moved to FIFA HQ in Zurich and had executive positions there, then moved to UK and was a senior executive at City Football Group.

None of the previous CEO's Gallop, Ben Buckley John O'Neill and former executive chairman David Hill have that sort of history in the game at an administrative level. Johnson has successfully seen the separation of power from Football Australia to the clubs, as insisted by FIFA and whilst the APL haven't run things that well since the 2020 devolution of power, they are the ones that lost $300 million to keep Oz soccer going, and its up to them to run their competition better. They deserve to have the power given they are the ones that have taken the big risks. He led the WC bid and oversaw the successfully running of this WC, which was supported by some executive women who had worked at FIFA - like Moya Dodd.

He restructured the FFA Cup, now the Australia Cup, but has also started planning for 2nd division league which will reengage the old ethic and community clubs and provide more opportunities for players based in Oz to be professionals or semi- professionals. They just don't need to want to have grandiose plans, and they have to plan for it to survive on crowds of about 5k give or take 1k. Design it to be a better feeder comp than currently exists. And they will need these clubs to grow if there is going to be a large influx of kids wanting to play post this WC.

Anyway soccer isn't the only international sports that struggles at the domestic level. And it doesn't have to try to be the number 1 domestic league sport. It just has to make good steady progress, and this WC gives it that opportunity.

Cricket - nobody watches the Sheffield shield, nobody watches the state ODers, the BBL gets goodish crowds but they are on the downward trend. The WBBL has been a decent success TV wise, but it gets smallish crowds. Its all about the national teams and the revenue it generates for the other levels.

Rugby Union - Its all about the Wallabies. The domestic leagues gets bugger all exposure and the the Super Rugby stuff does ok but its an international competition, not domestic. The best players are at the international level and the $$$ from that supports the grass roots.

Basketball - The NBL has improved since Larry Kestelman took over and used smart marketing and attracted different international players as well as using his own money to improve things, but it will always be in the shadows of the NBA and Europe, same with the WNBA.

Australian Football - the best players in the world are in the domestic league. The NRL comp is the best in the world and has most of the best players in the world playing. That's why these two sports will always be the dominate domestic leagues.

Australians vote with their wallet, feet and eyeballs and want to watch the best. Most sports the best live and play overseas, but when those players come here in an annual event like the Australian Open, or a 4 year event maybe once every decade or two, they embrace it.
 
From the Guardian article I posted a couple of posts above this one it talks about future WC bids.

On Monday, Fifa launched the tender process for broadcasters seeking rights to the 2026 men’s and 2027 women’s World Cups.

Seven West Media chief executive James Warburton said on Wednesday the Matildas’ success had had a “halo effect” on the business, but also that advertising returns were limited in football due to the sport’s format.

Dickens agreed, but wouldn’t go so far as to say football is better suited to subscription platforms.

“The AFL is an amazing game for monetisation because of the fact that the way the game is designed, so that when a goal is scored or when the ball goes out of play and because it’s got quarters, there are more understandable opportunities for advertising,” he said.

“I’m not aware of any top 20 sport that is 100% paid [broadcast only on paid services] or any top 20 sport that’s 100% free [on free-to-air television].”

Optus Sport reported more than 20m pieces of social media on the Women’s World Cup had been viewed since Saturday – approximately one-third the number of the entire tournament.

As the tournament nears its conclusion, Dickens said his company – and the sector generally – wanted to maintain the momentum around women’s football.

“It’s a really simple message: support your team whether it’s here in Australia as a member, here in Australia [watching the A-League Women] on Paramount Plus, or if you want to watch 10 of the amazing Matildas including Sam Kerr for Chelsea, subscribe to Optus Sport for the English Women’s Super League.”
 
The Swans were promised $15m from the feds, it blew out from $55m to $70m development, which is mainly for the swans, but Swifts and other community sports are involved, then it was scrapped during Covid then rebooted with the Swans Foundation via a few wealthy benefactors contributing and looks like some sort of commercial deal covering the old showgrounds area inc Hordern Pavilion.

The_Wookie NSW government funding is obviously over several budgets. All up $26m and $6m in the 2021-22 budget and $20m the next year. The feds gave $15m, which they have given to about 10 clubs or close to $15m. It was opened in late June this year. It would be nice to have a Foundation that can kick in $19.3mil over a few years.

www.sydneyswans.com.au

Prime Minister & NSW Premier officially open Sydney Swans HQ

The new Sydney Swans HQ and Community Centre in Moore Park is officially open!
www.sydneyswans.com.au www.sydneyswans.com.au

The new Sydney Swans HQ and Community Centre in Moore Park has seen another significant milestone this week – being officially opened by Prime Minister Anthony Albanese and NSW Premier Chris Minns.

The $70 million project has transformed the iconic Royal Hall of Industries building, fondly remembered by many Sydneysiders as the showbag pavilion, into a state-of the-art training and community centre.

Sydney Swans HQ and Community Centre provides a world-class home for the Sydney Swans men’s and women’s teams and the QBE Sydney Swans Academy, as well as a new hub for Sydney Swans members, and a space that can be utilised by the community.

The development includes an indoor training field, gym, wet recovery area, medical amenities, a retail store, commercial kitchen, media studio, auditorium, learning centre, office space and a rooftop terrace, while the newly built adjoining building includes an international standard multi-purpose indoor sports court.

In addition to the Sydney Swans, the building is home to community partners GO Foundation, Clontarf Foundation, and Lifeblood’s largest donor centre in Sydney’s east, as well as tenants 98 Gym, and Hoops Capital, the owners of the Sydney Kings and Flames.

The project was supported by a $15 million investment from the Federal Government, $26 million investment from the NSW Government, and $6 million investment from the AFL. The remaining cost was funded through the Sydney Swans Foundation and the generosity of club donors.

Prime Minister Anthony Albanese said he is pleased to officially open the new facility. “The magnificent new Sydney Swans HQ and Community Centre is a monument to the vision, the dedication and the hard work of so many people.

“I’m confident these new facilities will drive even more growth through the youth Academy as well as supporting the extraordinary surge in AFLW, inspiring the next generation of women and girls.”

From 2022 Swans Annual Report Note Number 9.


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And the Cash Flow statement portion


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www.bbc.com

Olga Carmona told after Women's World Cup final that father has died

Olga Carmona, who scored Spain's winner in the Women's World Cup final, is told after the game against England that her father has died.
www.bbc.com www.bbc.com

Nuts, I couldn't imagine being in the situation, as the child or as the parent.

Even the mum and brother where here to support her in the final.
 

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