ESSENDON is the most popular club in the AFL after it was revealed the Bombers sell the most replica

[bombersfan4000]

ESSENDON is the most popular club in the AFL after it was revealed the Bombers sell the most replica guernseys in Australia.

Figures supplied by Rebel show the Bombers sell more shirts nationwide than cross-city rival Collingwood.

AFL premier Hawthorn came third with the Sydney Swans rounding out the top four.

Adelaide, Carlton, Richmond and Geelong all grabbed a finals place in the AFL guernsey merchandise ladder.

Essendon chief marketing officer Justin Rodski said he was pleased but not surprised by the results of the nationwide Rebel survey.

“We’re obviously aware that the Essendon brand spreads far and wide and we have a huge supporter base,” he said.

“The red sash is famous throughout the world and has become synonymous with Essendon.

“The red sash is something our fans hold very dearly across their hearts.”

A Sydney Swans spokesman said it was too early to judge the commercial success of its star recruit Lance Franklin, but his No. 23 jersey was already the club’s bestseller.

“Crowds, membership and television audiences are up this season but it’s hard to measure the impact any one player has had on those results,” he said.

Several AFL clubs have revealed their top selling numbered guernseys from their club shops.

The most popular Bombers jersey sold was Jobe Watson’s No. 4, Scott Pendlebury’s No. 10 was a big hit with Magpies fans, while Cyril Rioli’s No. 33 sold most at Hawthorn.

Joel Selwood’s No. 14 rules at Geelong with Trent Cotchin’s number No. 9 roaring loudly at Richmond.

Nathan Jones’ No. 2 jumper was most popular at the Demons while St Kilda’s Lenny Hayes No. 7 edged out Nick Riewoldt’s No. 12.

Brent “Boomer” Harvey’s No. 29 was the big seller at North Melbourne with Luke Dahlhaus’ No. 6 guernsey a firm favourite at the Bulldogs.

After claiming the wooden spoon for the least number of nationwide guernsey sales, GWS Giants were also the only AFL club in the country not to sell numbered guernseys to its fans.

GUERNSEY SALES AND TOP-SELLING NUMBER:


1. ESSENDON

#4 Jobe Watson

2. COLLINGWOOD

#10 Scott Pendlebury

3. HAWTHORN

#33 Cyril Rioli

4. SYDNEY

#23 Lance Franklin

5. ADELAIDE

# 32 Patrick Dangerfield

6. CARLTON

#3 Marc Murphy

7. RICHMOND

#9 Trent Cotchin

8. GEELONG

#14 Joel Selwood

9. PORT POWER

# 20 Chad Wingard

10. WEST COAST EAGLES

#9 Nic Natanui

11. FREMANTLE

#19 Matthew Pavlich

12. NORTH MELBOURNE

#29 Brent Harvey

13. BRISBANE LIONS

#16 Jonathan Brown

14. ST KILDA

#7 Lenny Hayes

15. GOLD COAST SUNS

#9 Gary Ablett

16. MELBOURNE

#2 Nathan Jones

17. WESTERN BULLDOGS

#6 Luke Dahlhaus

18. GWS GIANTS

http://www.heraldsun.com.au/sport/a...p-selling-number/story-fni5ezdm-1227034274337

 

[Crawb]

Figures are flawed - how do they count all the guernseys that are stolen by Collingwood fans?

 

[The_Reaper]

To be honest I think West Coast aren't far off number 1

 

[Allikat]

“The red sash is famous throughout the world and has become synonymous with Essendon.

11. FREMANTLE

#19 Matthew Pavlich

No wonder we're so far down the list, we're selling jumpers with the wrong number on it.
Should be
#19. Scott Gumbleton

 

[millsy29gopies]

Ehh we're still more popular, our fans just can't afford them.

 

[Hawkk]

ASADA is a hell of a stimulant

 

[bombersfan4000]

Not

ASADA is a hell of a stimulant

Even before ASADA they still outsold your mob

 

[bombersfan4000]

Ehh we're still more popular, our fans just can't afford them.

Maybe eddie needs to stop giving them away?

 

[bombersfan4000]

ASADA is a hell of a stimulant

Merchandise Income:

• Essendon - $3,226,302
• Hawthorn - $2,700,000
• Geelong - $2,699,798
• Carlton - $1,902,671
• North Melbourne - $1,396,180
• Western Bulldogs - $1,268,765 (labelled "consumer products")
• St Kilda - $1,121,857
• Brisbane - $1,004,273
• Melbourne - $634,384
• Richmond - not specified
• Port Adelaide - Not specified

2012 figures

 

[dave10]

ASADA is a hell of a stimulant

ASADA is not a factor. Maybe the move to Ethihad has clouded the view slightly but Essendons popularity as a national brand has always set it (and Collingwood) above the pack in terms of overall support. It sold the most guernseys last year and again this year without in field success which is always the ultimate stimulant of sales not being a factor. When I worked at Essendon in the late 1990's it was number 1 in merchandising as well. Nothing has changed. I mean, over 33,000 were at Ethihad on Saturday to see them play the Giants. No MCC and AFL members pushing up the figure.

Collingwood (and Richmond) of late have shown what a run of poor form can do to crowds and merchandising sales. Essendon havent had home crowds in the liw 20,000 at the G ir Ethihad since the mid 1990's. Essendon's national appeal is 2nd to possibly only one. The guernsey dales just remind us of how popular Essendon continues to be, without the benefit of on field form driving the sales up.

 

[Chief Ten Beers]

#23.

Cringe.

Vlad and the powers that be are still probably furious he didn't end up at GWS.

 

[Moo]

Merchandise Income:

• Essendon - $3,226,302
• Hawthorn - $2,700,000
• Geelong - $2,699,798
• Carlton - $1,902,671
• North Melbourne - $1,396,180
• Western Bulldogs - $1,268,765 (labelled "consumer products")
• St Kilda - $1,121,857
• Brisbane - $1,004,273
• Melbourne - $634,384
• Richmond - not specified
• Port Adelaide - Not specified

2012 figures

Man Essendon could afford to pay two head coaches with that much income.

 

[Hawkk]

Merchandise Income:

• Essendon - $3,226,302
• Hawthorn - $2,700,000
• Geelong - $2,699,798
• Carlton - $1,902,671
• North Melbourne - $1,396,180
• Western Bulldogs - $1,268,765 (labelled "consumer products")
• St Kilda - $1,121,857
• Brisbane - $1,004,273
• Melbourne - $634,384
• Richmond - not specified
• Port Adelaide - Not specified

2012 figures

Pretty happy with top 4. Not bad for...

 

[Hawkk]

ASADA is not a factor. Maybe the move to Ethihad has clouded the view slightly but Essendons popularity as a national brand has always set it (and Collingwood) above the pack in terms of overall support. It sold the most guernseys last year and again this year without in field success which is always the ultimate stimulant of sales not being a factor. When I worked at Essendon in the late 1990's it was number 1 in merchandising as well. Nothing has changed. I mean, over 33,000 were at Ethihad on Saturday to see them play the Giants. No MCC and AFL members pushing up the figure.

Collingwood (and Richmond) of late have shown what a run of poor form can do to crowds and merchandising sales. Essendon havent had home crowds in the liw 20,000 at the G ir Ethihad since the mid 1990's. Essendon's national appeal is 2nd to possibly only one. The guernsey dales just remind us of how popular Essendon continues to be, without the benefit of on field form driving the sales up.

Not sure you sold the most guernseys last year. You could have but the figures that you will likely use (the same article last year) was up to the start of September 2013. We were second and I would suggest we probably outsold you for the year only because we won the flag. According to the the following article...

http://m.afr.com/p/lifestyle/sport/hawthorn_on_the_up_on_and_off_the_a1IjmuXSCxcGGjE1P21QdP

Merchandise return

Hawthorn sold an estimated $400,000 worth of merchandise on Sunday at its family day celebration at its former home ground Glenferrie Oval. The club’s chief executive, Stuart Fox, said the total return Hawthorn will receive from grand final merchandise, including memorabilia such as DVDs and t-shirts will more than double that figure.

“Merchandise is a really big opportunity and if you get it right you can make a million dollars out of it,” Fox said.

Ditto if we salute this year. That's not to say we are bigger than Collingwood and Essendon, although our brand is growing rapidly by the year (just look at our largest crowds) rather the reality of on field success and off field prosperity

 

[bombersfan4000]

Pretty happy with top 4. Not bad for...

even better when the team hasn't won a final for 10 years & been shite for 8 of those years as well.
how much bigger would the club be if they went through the successful period what the hawks are going through
even in the stats you collected in the crowd averages. Essendon has a very solid fan base who support the club in the crap times.

 

[Hawkk]

even better when the team hasn't won a final for 10 years & been shite for 8 of those years as well.
how much bigger would the club be if they went through the successful period what the hawks are going through
even in the stats you collected in the crowd averages. Essendon has a very solid fan base who support the club in the crap times.

You have your fan base because you've won 16 flags with success in almost all eras (1970s and 2000s notwithstanding)

We've got the following we've got due to winning 11 flags in 90 or so years (all over the last 6 decades)

The on field / off field success relationship is obvious. Would the Dogs have more fans (and merchandise sales) if they won 10 flags instead of 1?

 

[mighty tiges]

Figures supplied by Rebel

Flawed analysis as what about guernseys bought directly from each club?

Richmond encourages its supporters/members to buy merchandise directly from the club's 'Tigerland Superstore' and not from Rebel or the AFL store as 100% of the profits stay with the club.

 

[bombersfan4000]

Richmond encourages its supporters/members to buy merchandise directly from the club's 'Tigerland Superstore' and not from Rebel or the AFL store as 100% of the profits stay with the club.[/QUOTE]
do you want data from the annual reports from the last 3 years?
Essendon dominates that as well

 

[The_Wookie]

2013

Merchandise Revenue

• Hawthorn – 3.7 million, up from 3.1 million
• Essendon – 3.24 million, up from 3.22 million
• Fremantle – 2.9 million, up from 1.6 million
• West Coast – 2.3 million, down from 3.1 million
• Carlton – 1.8 million, down from 1.9 million
• Geelong – 1.8 million, down from 2.7 million
• Adelaide – 1.37 million,
• Brisbane – 1.24 million, up from 1.0 million
• St Kilda – 1.23 million, down from 1.46 million
• North Melbourne – 1.21 million, down from 1.39 million
• Western Bulldogs – $884,000, down from 1.2 million
• Melbourne – 723,068, up from 634,384

2012

Merchandise Income:

• Essendon – $3,226,302
• Hawthorn – $2,700,000
• Geelong – $2,699,798
• Carlton – $1,902,671
• North Melbourne – $1,396,180
• Western Bulldogs – $1,268,765 (labelled “consumer products”)
• St Kilda – $1,121,857
• Brisbane – $1,004,273
• Melbourne – $634,384

2011

Merchandise Revenue

• Hawthorn – $3,065,244
• Geelong – $2,583,088
• Essendon – $2,563,026
• Carlton – $1,910,251
• Western Bulldogs – $1,392,135
• North Melbourne – $1,036,064
• St Kilda – $980,156
• Adelaide – $846,018
• Melbourne – $806,732
• Port Adelaide – $696,759

 

[GWSP]

Quality over quantity.

That other saga has shown they have the quantity but not the quality.

 

[I Remember Bluey]

Flawed analysis as what about guernseys bought directly from each club?

Richmond encourages its supporters/members to buy merchandise directly from the club's 'Tigerland Superstore' and not from Rebel or the AFL store as 100% of the profits stay with the club.

True but Rebel don't sell microwaves

 

[rdhopkins2]

I'm surprised Essendon have records of this
Merchandise is a good effort but remember there are all sorts of revenue sources for clubs. It's not the be all and end all.

 

[Air_Chester]

I'm surprised Essendon have records of this

I chuckled.

Not
Even before ASADA they still outsold your mob

They were neck and neck last year, the Buddy departure is probably the reason Essendon sold more this year.

http://m.afl.com.au/news/2013-10-19/selling-like-hot-cakes


There aren't any figures in the article in the OP, so it may change once Hawthorn get a surge in sales towards the end of September.

 

[bombersfan4000]

I'm surprised Essendon have records of this
Merchandise is a good effort but remember there are all sorts of revenue sources for clubs. It's not the be all and end all.

yes it is one of the several forms of revenue for clubs but this one is how much each club is making out of merchandise and how much they are selling.
given Essendon has been crap for the past decade and up in the highest selling bracket, how much bigger would the club be if they had played in 8 successive final series and won a flag or won multiple premierships like the cats and hawks

 

[Hawkk]

That's a pretty crap argument. How big would Essendon be if they'd won 6 flags instead of 16?