Groupie_
time to return the traditional Richmond yellow
It has something to do with a trademark or restrictions. Which basically comes from a mentality of "this is a special emblem, it's reserved for special occasions." I guess a parallel would be how you could only ever get a Big V jumper if you actually represented Victoria. Or a baggy green if you played for the Australian cricket team. Which is fair enough, I actually really like the idea.
Well at least they don't have a giant soccer all on there anymore