Interestingly, this is par for course with recent expansion clubs. Port Adelaide rebranded to their current chevron V design after their 13th season in the AFL (2010) and Fremantle rebranded to their purple with white Vs design after their 16th season in the AFL (2011). This is our 14th season in the AFL.Some members being invited to focus groups this week for a “brand refresh” but phones will be confiscated and it will include an NDA.