Resource www.footyjumpers.com

[Mero]

Yeah, I remember seeing photos of this. The biggest ever sponsorship deal in Victorian sport at the time. It was signed in 1976. However, the logo was only shown on tracksuits and training jumpers, not match-day jumpers.

This article explains the deal:

South Melbourne Swann Insurance sponsorship deal

Clipping found in The Age published in Melbourne, Victoria, Australia on 4/7/1976. South Melbourne Swann Insurance sponsorship deal

www.newspapers.com

Became Sir Donald and these were his horse racing silks.

 

[budge27]

Just noticed in this clip from 1992 the Collingwood logo has the AFL logo in the bottom corner and not on the magpie..is this another version ?

Check the Collingwood logo at the 22 sec mark.

 

[cannavo]

Spotted this little doozy while watching random 90's games on YT

In the 1995 season, Essendon were rocking what looks like a fully sublimated jumper in their Round 2 clash against Fremantle. Also the back sponsor doesn't have "TAC" underneath



Though not everyone was


That style was used sparingly throughout the rest of the 1995 season from what I could find. Some screenshots from their Round 22 clash against Carlton. Notice #35 in wool here, and in the sublimated version 2 pictures above



Could only find one image of their Round 1 clash against Fitzroy, Darren Bewick in the background wearing the woollen version and in the next game too. So is Olarenshaw who wore the woollen version here and in Round 2, what luck the only Round 1 photo doesn't have a different player so we can see if this fully sublimated version was worn then



Besides the missing TAC on the back, the front sponsor looks like a normal sharp cornered rectangle than the woollen one with rounded corners

 

[SJ]

Just noticed in this clip from 1992 the Collingwood logo has the AFL logo in the bottom corner and not on the magpie..is this another version ?

Check the Collingwood logo at the 22 sec mark.

Yeah I think FJ website still has this a little wrong. Maybe the Australian flag logo was used sparingly for internal documents but in 1993-94 everything I’ve seen has Collingwood still using the shield with the AFL logo in the bottom right.

 

[RedmanWasHere]

View attachment 2416026

Couldn't find a logo but they did make a plush in that mascot style. Then there was another version prior to the surfer where the docker stood up straight with his hands in his pockets or something

Edit: Found it, well, by his pockets at least
View attachment 2416035

Can someone please vectorise this Dockerman?

Also, can't seem to find the '90's PA mascot nor the boxing North Melbourne logo facing front on in such clarity. (Dates back at least to 1995.)

Cheers all.

 

[Danny3]

Can someone please vectorise this Dockerman?

Also, can't seem to find the '90's PA mascot nor the boxing North Melbourne logo facing front on in such clarity. (Dates back at least to 1995.)

Cheers all.

This is the best version of the first Dockerman I can find in the classic 90s mascot style (from Mitchell & Ness website). I'll see if I can get a decent trace of it for you.



BTW, also came across this in my Google image search. What in the Michael Myers was this monstrosity?!

 

[Fizzler]

This is the best version of the first Dockerman I can find in the classic 90s mascot style (from Mitchell & Ness website). I'll see if I can get a decent trace of it for you.

View attachment 2427377

BTW, also came across this in my Google image search. What in the Michael Myers was this monstrosity?!

View attachment 2427379

That one is an adaptation of the Saints’ mascot shield, I think flipped the other way and with some obvious changes made to fit the Dockers mascot.

Feels like an oversight to put the establishment year on a shirt meant to commemorate their inaugural year while we’re at it. I only say this because M&N are usually the champions of era accurate fauxback merch.

 

[SJ]

That one is an adaptation of the Saints’ mascot shield, I think flipped the other way and with some obvious changes made to fit the Dockers mascot.

Feels like an oversight to put the establishment year on a shirt meant to commemorate their inaugural year while we’re at it. I only say this because M&N are usually the champions of era accurate fauxback merch.

You think?

 

[Spanna_]

You think?

So you would have preferred they do a 1992, '94 or '95 Grand Finalist one then?

 

[DAT8]

This is the best version of the first Dockerman I can find in the classic 90s mascot style (from Mitchell & Ness website). I'll see if I can get a decent trace of it for you.

View attachment 2427377

BTW, also came across this in my Google image search. What in the Michael Myers was this monstrosity?!

View attachment 2427379

 

[Mero]

Spotted this little doozy while watching random 90's games on YT

In the 1995 season, Essendon were rocking what looks like a fully sublimated jumper in their Round 2 clash against Fremantle. Also the back sponsor doesn't have "TAC" underneath
View attachment 2426293
View attachment 2426291

Though not everyone was
View attachment 2426294

That style was used sparingly throughout the rest of the 1995 season from what I could find. Some screenshots from their Round 22 clash against Carlton. Notice #35 in wool here, and in the sublimated version 2 pictures above
View attachment 2426290
View attachment 2426289

Could only find one image of their Round 1 clash against Fitzroy, Darren Bewick in the background wearing the woollen version and in the next game too. So is Olarenshaw who wore the woollen version here and in Round 2, what luck the only Round 1 photo doesn't have a different player so we can see if this fully sublimated version was worn then
View attachment 2426297
View attachment 2426299

Besides the missing TAC on the back, the front sponsor looks like a normal sharp cornered rectangle than the woollen one with rounded corners
View attachment 2426298

Added to:
http://footyjumpers.com/essendonhome.htm and

Essendon 1995 Jumpers

add your site description here

footyjumpers.com

 

[Mero]

Yeah I think FJ website still has this a little wrong. Maybe the Australian flag logo was used sparingly for internal documents but in 1993-94 everything I’ve seen has Collingwood still using the shield with the AFL logo in the bottom right.

View attachment 2426353
View attachment 2426354

1992 Footy Record had the AFL logo on the magpie


So did 1993

 

[GetAroundHim99]

After having a look through past card and sticker sets. I think the first year that those classic mascot logos was used was in 1991.

The Select 1991 Footy Stickers use them as the logos for teams instead of the logos at the time. The 1990 set used the official logos and both the Scanlens Stimorol sets from 1990 and 1991 used the official logos.

Unless someone can find those logos being used any earlier on any official AFL stuff, I would say 1991 was when those mascot logos were introduced.

(I've mainly been checking this site as it has a database of Trading Cards on it. Including Aussie Rules cards under the Misc Sports section. https://www.tcdb.com/ViewAll.cfm/sp/Misc Sports?MODE=Years)

 

[justlookingaround]

Lions wore white shorts for this one

 

[Mero]

View attachment 2435998
Lions wore white shorts for this one

Fixed.
Strangely, the Front and Back image was already in White shorts.
(Click on the Front only to find it)
Not sure what I was thinking at the time.

 

[FXD_]

Hey Mero , another Eagles pre-season guernsey to add to your website, for 2007. Like in 2006, they wore guernseys in the NAB Cup and NAB Challenge with alternating front and back sponsors, unlike in the season proper. Also like in 2006, they were bundled out of the Cup in the first round and played their three remaining matches in the Challenge (so the navy guernsey with SGIO front and HJ back probably won't make your website).

But the official NAB Cup round 1 guernsey is the Eagles 2007 royal blue guernseys with SGIO front and HJ back.

And NAB Challenge Round 4:

 

[Swooping_Magpie]

Mero
Geelong's 2015 Indigenous jumper should have thinner hoops (like their clash jumper from that year)

 

[troybe]

View attachment 2428423

 

[Mero]

Hey Mero , another Eagles pre-season guernsey to add to your website, for 2007. Like in 2006, they wore guernseys in the NAB Cup and NAB Challenge with alternating front and back sponsors, unlike in the season proper. Also like in 2006, they were bundled out of the Cup in the first round and played their three remaining matches in the Challenge (so the navy guernsey with SGIO front and HJ back probably won't make your website).

But the official NAB Cup round 1 guernsey is the Eagles 2007 royal blue guernseys with SGIO front and HJ back.

And NAB Challenge Round 4:

Added to 2007 and Pre-Season pages

 

[Mero]

Mero
Geelong's 2015 Indigenous jumper should have thinner hoops (like their clash jumper from that year)

View attachment 2441017
View attachment 2441020

Edited and uploaded

 

[Fizzler]

View attachment 2441505

Change up the pose a bit and I think you’ve gotten pretty close to the art style for the VFL Ruckles

 

[cannavo]

Added to:
http://footyjumpers.com/essendonhome.htm and

Essendon 1995 Jumpers

add your site description here

footyjumpers.com

Another note on this, it was also worn in the 1995 Ansett Cup by most players


Bewick still wore the woollen version

 

[Mero]

Another note on this, it was also worn in the 1995 Ansett Cup by most players
View attachment 2442255

Bewick still wore the woollen version
View attachment 2442254

Essendon 1995 Jumpers

add your site description here

footyjumpers.com

 

[SJ]

Have to put dates to these.
Then the later ones that are on the site
View attachment 2345197

Mero

I've had a two-hour go for you scanning historic memberships, merchandise (cards, badges, stickers etc.) and other stuff online.

Description	Logo examples	Formal (internal) use	Marketing (external) use	Secondary/alternate use
Geelong Cricket & Football Club monogram		Membership cards: 1906-7, 1932-47
GCFC monogram with wheat		Membership cards: 1891-92, 1910-11, 1921-30 Letterheads: 1902-1907
GFC monogram with ribbon (symmetrical)		Club-produced documents: 1951 (I suspect this is the actual logo from 1950-55 and the below is the narrowed version to fit on a portrait-shaped membership card)
GFC monogram with ribbon (offset)		Membership cards: 1950-55
GFC shield with Big V		Membership cards: 1956-1988	Merch: 1968
GFC monogram inside rope/wreath				Additional Reserved Seat card for membership: 1958-1960
Marbold CATS shield with royal blue border and dancing cat			Merch: 1976-81 (note: text and guernsey navy, cat royal blue)
Marbold CATS shield with royal blue border and dancing cat			Merch: 1980-82 (note: text navy, cat and guernsey royal blue Merch: 1981 (badge?) 1983-1989
80s Mascot shield with running Cat				Merch: 1976-82
Marbold CATS shield with black-head Cat (VFL logo)			Merch: 1981 (badge?) 1983-1989
Marbold CATS shield with black-head Cat (no AFL logo)		Membership cards: 1990-92
Marbold CATS shield with black-head Cat (AFL logo near tail)			Merch: 1990-92
Marbold CATS shield with black-head Cat (AFL logo far from tail)			Merch: 1993-99
Marbold CATS shield with black-head Cat (modern AFL logo far from tail)				Media use: 2000-01 (rare)
90s Mascot with running black-head cat				Merch: 1991-99
GFC standard shield		Membership cards 1993-2007 Annual Report: 1998 Geelong guernsey: 2001-07 (home), 1999-2007 (away)	Merch: 1999 (rare), 2000-2007 (standard)
Wild GEELONG CATS secondary logo				Merch: 2002-03
GEELONG CATS cat-face shield (with gradient)		Membership cards: 2008-14	Merch: 2008-14
Geelong Cats cat-face shield (no gradient)		Annual reports: 2014-2017, 2019	Merch: This was often on merch from 2008 where a gradient wouldn't allow.
GEELONG CATS walking cat shield		Annual reports: 2008-12, 2018-24 Geelong guernsey: 2008-25

Notes:

• I think it’s important to delineate between formal/internal use and marketing/external use. For example, during the 1980s the Cats were using the Big V shield internally (membership cards, I suspect annual reports) but publicly everything was using the Marbold Cat shield. And then in the 90s the GFC shield was the internal logo, before becoming the external logo in the 2000s. It’s probably a little more formalised since 2008 with still the adoption of two logos for different purposes. I wouldn’t say for any of these that Geelong only had one logo at the time - clearly times they were using 2 or 3 at once for different purposes.
• Sometimes an outgoing and incoming logo are used in the same year (for different uses or different times of the year) as there has been some crossover (e.g. 2007/08 logo change)
• Absence of evidence is not evidence of absence – these are just the logos I have been able to confirm with online evidence. The years may extend where I have not been able to find other examples, or other logos may have also been used which I have complete.
• There are many other ‘logo’ types on playing cards, badges, pins etc. (particularly in the mid-20th century) which I have not considered as there is no evidence they were officially used by the club. I am not sure if the 1970s mascot logo/s that currently sit on your site are also an example of this.
• I can find no evidence of the below logo used by Geelong in their history-related marketing material. It is placed between the GFC ribbon monogram (most likely 1950-55) and the GFC Big V Shield (used from 1956-1988). It is similar to the secondary monogram I found from 1958-60, however not that close.

I also find it interesting that in Bob Gartland's mural that I've roughly stitched together below, which includes a number of the artefacts I found above, I can see images of all of these vectorised logos except the one above:



References:

https://aussierulescollectables.com.au/
https://footyjumpers.com/geelonglogos.htm
https://mcgshop.com.au/geelong-cats...fje-zjAwoU7UhvVvv1XRgY_EB52l_Q-S_GspijCNpIYkI
https://www.bigfooty.com/forum/threads/football-logos.952830/page-3
https://www.bigfooty.com/forum/threads/old-cats-logo.1233386/#post-63911667
https://www.geelongcats.com.au/news/819581/how-the-cats-power-rivalry-was-born
https://www.geelonggallery.org.au/w...the-bob-gartland-collection/bob-gartland-tour

 

[RedmanWasHere]

Man I wish this was used more.

Have it upgraded from secondary to primary before the rebrand heading into 2008.